화장품 상표충성도에 관한 요인구조 분석

정주임(Chung Ju-Im) 한국인체미용예술학회 2002 한국인체미용예술학회지 Vol.3 No.2

  This paper is designed to look into customers" loyalty to brands at a time of making a purchase of cosmetics with cosmetics customers as the subjects, and to identify variables affecting their loyalty to brands in the perspective of demographic variables.<BR>  This paper works on the following questions.<BR>  [What is band loyalty to cosmetics?]<BR>  This paper resorts on the random sampling of women aged 20 and above residing in Gwangju, who makes use of cosmetics, analysing a total of 555 questionnaires. I bank on frequency and percentage, Cronbach"a, correlation, factor analysis, GLM ANOV, T-test, Duncan"s test, and multiple regression analysis and so on.<BR>  The results of this study can be summarized like the following.<BR>  The scores involving brand loyalty stand high and those in relation to the questions "Do you buy discounted cosmetics regardless of brands?" turn out to be low. The component analysis of the brand loyalty of cosmetics consists of "brand-related" components and "price-related" components. Among the demographic variables, there is a significant difference in accordance with the level of education, which means that the more educated one is, the higher the scores of brand loyalty stand.

토니 앤 가이(Tony & Guy)의 디자인에 나타난 패션과 헤드드레스의 유기적 관련성에 관한 연구-디자인 요소인 선, 형, 형태적 측면에서-

김은실 ( Eun Sil Kim ),정주임 ( Ju Im Chung ) 한국미용학회 2014 한국미용학회지 Vol.20 No.2

The purpose of this study was to investigate close relations, by analyzing matched headdress with Costume designs with a focus on TONI&GUY`s works, promotional materials and magazines from 2007 to 2013. As studies and methods, photo data were that 3professionals with over ph.D who did major in fashion and beauty design course extracted 321 photos primarily around works, promotional materials and magazines, 236 photos of them could be classified as the geometric form using hair itself, the geometric form using hair and wig and the geometric form using hair and ornament. I examined the theoretical framework in terms of line, shape, form based on the theories of Lee`s, Kim`s, David`s and Anderson`s. The results were as follows ; First, the relations between headdress and fashion based on the geometric form using hair itself were similar harmony in shape, similar harmony by the sames hape in patch decoration, pin tuck, ribbon and so on. Second, the relations between headdress and fashion based on the geometric form using hair and wig were similar harmony in shape, similar shape in ribbon and collar silhouette. The texture of headdress were similar harmony in pleats fabric, fringe decoration and so on. Third, the relations between headdress and fashion based on the geometric form using hair and ornament showed shape and texture harmony relationships, it was shown to lead harmony relations in shape and texture through ruffle collar, frill decoration, puff sleeves and so on. This study is to lay the significance on utilizing as basic data to create considering harmonious relationships with costume when designing headdress and hairstyling in future fashion show.

크리스챤 디올(Christian Dior) 패션의 장식적 요소와 메이크업의 장식적 요소와의 관련성 연구 -1997년부터 2011년까지의 컬렉션을 중심으로-

김은실 ( Eun Sil Kim ),정주임 ( Ju Im Chung ) 한국미용학회 2012 한국미용학회지 Vol.18 No.4

The purpose of this study was to investigate close relations, by analyzing matched makeup with various Costume designs with a focus on the time (1997~2011) when John Galliano served as the chief designer as Costume and Makeup among the Christian Dior fashion show was showing brilliantly. As studies and methods, photo data were that 3 professionals with over ph.D who did double major in clothing and textiles (fashion design course) and beauty care(makeup course) extracted 525 photos primarily around Haute Couture and Pret-a- Porter, 429 photos of them could be classified as Historical characteristics (123, 28.7%), Ethnic characteristics (168, 39.2%), Sexual characteristics (44, 10.3%), Anti-mode and Deconstructive characteristics (94, 21.9%). I selected 10 representative photos by each characteristics among 429, analyzed the relations between costume and makeup focusing on a total of 50 photos which had these characteristics. I examined the theoretical framework in terms of shape, color, material based on the theory of David who wrote visual design of costume and the results were as follows: First, the relations between Costume and Makeup based on Historical characteristics were similar harmony in shape, similar harmony by the same color in color. Second, the relations between costume and makeup based on Ethnic characteristics were similar harmony in shape, similar or the same color harmony in color. Third, the relations between Costume and Makeup based on Sexual characteristics showed color harmony relationships prominently, a lot of the same color harmony or similar harmony but costume and makeup were in harmony through a part of compared harmony, complex color harmony, emphasized color harmony. Fourth, arranging the relations between Costume and Makeup based on Anti-mode and Deconstructive characteristics, mainly harmony relations with shape and color showed prominently, it was shown to lead harmony relations in color through similar color harmony and emphasized color. This study is to lay the significance on utilizing as basic data to create considering harmonious relationships with costume when designing makeup in future fashion show.

중국여대생 피부관리 지식 및 태도가 행동에 미치는 영향

모정희(Jeong-Hee Mo),가오인(In Gao),정주임(Ju-Im Chung) 한국인체미용예술학회 2012 한국인체미용예술학회지 Vol.13 No.3

Since China joined the World Trade Organization(WTO) in 2001, more women have entered the workforce in Korea because of favorable market conditions such as open markets and economic growth. As a result, they have become more interested in skin care as a part of their appearance management behavior. Therefore, this study has designed a research model and hypothesis and performed a questionnaire survey in order to empirically investigate the effect of differences in skin behavior and skin care attitudes based on knowledge level of skin care behavior. A total of 402 college women in China were surveyed. The analysis method used was SPSS WIN 11.0, and data have been analyzed through descriptive statistics and multiple regression analysis. Hence, the following results have been obtained: First, significant differences in skin care behavior were observed between high and low skin care knowledge level groups. Second, college women’s basic attitudes had a significant impact on the selection of skin care lessons and skin-related products. A passive attitude had a significant impact on the selective use of skin-related products. Third, Chinese college women’s skin care knowledge had a significant impact on the selection of skin care products. Fourth, Chinese college women’s knowledge of skin care had a significant impact on their skin care behavior. In other words, the selective use of skin care products had a significant impact on skin care behavior. It was confirmed that college women in China were more active in terms of skin care-related education and information collection attitudes and skin care behavior as they knew more about skin care. To create active skin care behavior, therefore, it is necessary to provide sufficient information on diverse educational programs and products in advance.

미용사들의 요통경험률과 관련요인에 관한 조사 : 익산시를 중심으로

정주임,송인영 한국미용학회 1997 한국미용학회지 Vol.3 No.1

This study was conducted to investigate factors related to experience rate of low back pain(LBP) in a beauticians, a questionnaire survey was carried out for 112 a beauticians in Iksan city Cheonra Pook province from 21th July to 30 July, 1997. The results were as follows: The experience rate of LBP for 112 beauticians who were interviewed was 60.7%. The common cause of LBP was insidious onset with aging without known cause (60.3%). A lumbago, but no trouble(79.4%) was the highest in the degree of action's disability of LBP. The result that had wmpared working environmental and activity of daily living(ADL) factor of LBP ecperience group with that no LBP ecperience group was as follows, there stastically significant relationship between wallang duration(hr/day), time spent standing (hours/day) and working related stress(P$lt;0.05). It was revealed by this survey that independent variables related to LBP experience rate of a beauticians were important health problem. So the prospective research is need by those variables.