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정인희,이은영 ( Ihn Hee Chung,Eun Young Rhee ) 한국의류학회 1992 한국의류학회지 Vol.16 No.4
This study was intended to identify the constructing factors and the evaluative dimensions of clothing images. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 298 female subjects aged between 22 to 37 responsed to the 110 words for two photographs during September in 1991. After survey, 110 words were reduced to 62 words based on their independence, then factor analysis was conducted. As a result of factor analysis, 6 factors-grace, modernity, unattractiveness, activeness, dressiness, and youthfulness were found out as constructing factors of clothing images. One additional interest was the effect of design line to the formation of clothing images. ANOVA identified that curved line designs were perceived to be more graceful, modern, dressy, and youthful, and straight line designs were perceived to be more unattractive and active. The other interest was the effect of image factors to the total evaluation. So, regression was used. Consequently, the most influential factor to the total evaluation was found out as grace, followed by unattractiveness, modernity, youthfulness and activeness in a descending order. To identify the evaluative dimensions of clothing images, nine words of unattractiveness image factor were eliminated, and multidimensional scaling analysis was employed. Here, three dimensions were judged to he appropriate to explain the result. The first dimension in the multidimensional space was the evaluation in `mannish image versus feminine image`. The second was the evaluation in `simple image versus decorative image`. The third was the evaluation in `pastoral image versus urbane image`.
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정인희,이은영 ( Ihn Hee Chung,Eun Young Rhee ) 한국의류학회 1993 한국의류학회지 Vol.17 No.4
This study was intended to identify the hierarchy of clothing images, which is expected to be helpful in style classification and product positioning. A questionnarie consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 289 female subjects aged between 22 to 37 responded to two of the eight photographs during September, 1991. 110 words were reduced to 62 words based on their independence before conducting factor analysis to identify the constructing factors of clothing images. Nine words with negative connotations were eliminated, because they are not sought in product development. To explain the hierarchy of clothing images, cluster analysis was applied. To observe the association of 53 words, dendrogram was introduced, and to interpret the result, eleven sub clusters were determined. This 11 clusters were continuously combined according to their similarities, until they integrated into one `clothing image`. Two major division of image clusters were `graceful and feminine image`, and `mannish and simple image`.
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정인희,이은영 ( Ihn Hee Chung,Eun Young Rhee ) 한국의류학회 1996 한국의류학회지 Vol.20 No.1
Self is well-expressed by clothing, so self-image can be an effective variable for conducting clothing-behavior studies. But there are some problems in clothing and self-image researches. This paper will be a clue to discuss these problems. The contents of this study are as follows. (1) The notion of self-image is compared with self-concept, and according to this work, selfconcept comprehends the evaluative properties in addition to self-image illustration. In this part, the problem in translating the terminologies, `self-concept` and `self-image`, are also discussed. (2) The aspects of self-image are explored, thus physical and social-psychological aspects are determined. (3) Two sub-dimensions of self-image are recommended relating to clothing researches: actual versus ideal and intrinsic versus phenomenal. (4) Some comments for future studies are added. It is needed to investigate the relationships of other socialpsychological variables and self-image in clothing department.
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연변조선족의 의생활에 나타난 문화주변현상과 외래문화의 영향
정인희(Ihn Hee Chung) 한국복식학회 1996 服飾(복식) Vol.28 No.-
Yanbian is the area where many Korean Chinese have settled and have undergone a unique culture. This study is intended to examine the clothing life of Korean-Chinese in Yanbian in the aspects of the cultural marginality and the effects of other cultures. Nowadays, they have three kinds of dresses : Han-Bok (the traditional Korean dress). In-Min-Bo (the dress of Communist China), and the western dress. Han-Bok is the result of cultural marginal phenomenon, so they preserve 1920s` style which already disappeared in South Korea. In-Min-Bok is the production of Communism which is an `invention` from the viewpoint of Cultural-Anthropology. However both Han-Bok and In-Min-Bok are gradually disappearing from the daily life. Today, it is quite common for us to see a number of people wearing western dresses on the street. In their clothing life, the acculturation to the Chinese wasn`t traced, which may be due to the strong `National Identity` of them.
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정인희 ( In-hee Chung ) 한국고등직업교육학회 2000 한국고등직업교육학회논문집 Vol.1 No.4
Most of embroidery used in textile products had been made either by hand or by sewing machine with which workmen embroidered one by one until computers were widely distributed in early 1980s. However, with the introduction of computers in textile industry, computer-based embroidery led to various design, elaborateness, and mass production of embroidery, and the frequency in use of it in textile products came to a high increase. At the same time, this exactly met the consumers' sense of fashion and their needs for high quality, raising more and more demand. From these perspectives, I could conclude as following: First, the improvement of fashion in quality and its diverse changes led consumers to create individual unique images according to their own tastes. Second, technical changes in embroidery expanded the exports of embroidered fabrics and elevated textile products to be high value-added ones. Third, the development of computer-based embroidery created demand of consumers by corresponding to their needs to follow vogue as fashion changes. Therefore, I hope this study would contribute to textile and fashion industries as it makes people recognize the possibility of improvement which computer-based embroidery has; attempt continued many different trials and researches related to this.
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정인희(Ihn Hee Chung),박경옥(Kyung Ok Park),이미점(Mijeom Lee),민경선(Kyung Sun Min),강진구(Jin Koo Kang) 한국유통학회 2005 流通硏究 Vol.10 No.2
오늘날 시장에서는 제품 미학, 브랜딩 전략, 서비스 품질과 같은 감성적 요소들의 중요성 이 점점 증대되고 있으며, 특히 패션제품의 경우 구매 시점에서의 감성적 요소들은 주로 인적 판매와 관련된다. 이처럼 패션 판매원의 역할이 중요해짐에 따라 판매원이 갖추어야 할 직무적합성에 대한 검토가 필요하다. 본 연구에서는 (1) 패션 판매원의 직무적합성을 구성하는 요인을 규명하고, (2) 인구통계 특성과 직업 통계 특성 및 의복관여, 유행혁신성, 지속적 정보탐색, 직무만족과 직무적합성의 관계를 알아보았다. 연구 결과에서 패션 판매원의 직무적합성은 제품지식, 직업의식, 현 직장 관여, 마케팅 협력자로서의 자질, 고객지향성, 자기관리의 6개 요인으로 규명되었다. 패션 판매원들의 전반적인 의복관여와 유행혁신성은 높게 나타났으며, 직무적합성 요인들 중에서는 마케팅 협력자로서의 자질과 제품지식 요인에 대한 점수가 상대적으로 낮은 편이었으므로 통합적 패션마케팅을 구현하기 위해서는 섬유와 패션 관련 제품지식과 판매 정보의 전략적 활용을 포함한 판매원 교육이 필요함을 알 수 있다. 패션 판매원의 직무적합성은 의복관여, 유행혁신성, 지속적 정보탐색, 직무만족과 정적 상관관계를 보였다. 본 연구에서 직무적합성과 유의한 관계를 보인 척도들은 패션 유통 업체들의 판매원 관리에 직무적합성 검증을 위한 지표로 사용될 수 있을 것이다. The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Researches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement, fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively low compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.
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정인희(Ihn Hee Chung),최선형(Sun Hyung Choi),강순제(Soon Che Kang) 한국복식학회 1997 服飾(복식) Vol.35 No.-
Han-Bok presents a unique consumption experience different from Western dress, which is common to our clothing life. This study is intended to propose the necessity of broadening, deepening, and systematizing a research related to the social aspects of Han-Bok. A questionnaire consisted of 10 statements of attitude to Han-Bok, 7 statements of the evaluation of the occasional appropriateness of Han-Bok, preference questions about style color, harmony and decorative materials of Han-Bok was developed, which includes 5 opinion statements of the importance of tradition and some demographic variables. During December 1996 and January 1997, the women aged above 20 responded to it, and finally 702 data was analyzed. Korean urban women have positive attitude to Han-Bok. And the conceit about Han-Bok was significantly higher than the intention to wear it. The most properly evaluated occasion for wearing Han-Bok was `holidays` like Seolnal and Chuseok. Han-Bok was evaluated improper for casual wear and out wear. Factor analysis of 7 occasions determined 3 factors : traditional occasion, special occasion and casual occasion. It is needed to identify the efficiency of Han-Bok according to each different occasion. Korean urban women preferred the style of traditional line, soft color and modern harmony. In a viewpoint of tradition, they put more importance in the line of Han-Bok than they do in the color of it.
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