스포츠산업,경영학 : 인라인스케이트 참여유형간 내적 참여동기 비교 연구

신승호(SeungHoShin),전찬수(ChanSooJun),권중기(JoongKiKwon),김준수(JoonSuKim),유혜영(HyeYoungYoo) 한국체육학회 2005 한국체육학회지 Vol.44 No.6

The purposes of this study was to examine the life style and motives of in-line skating participants according to participation types and was to provide a basic data for devising the related marketing strategy to activate in-line skating. The subjects of this study was drawn from ‘fitness style participants’ and ‘aggressive style participants’ among the members of in-line skating club that placed at around metropolitan area by using quota sampling method from July to August in 2004. The total of 334 questionnaires were practically applied to the analysis. The reliability of that questionnaire, which was used for this study, indicated a numeric from .5774 to .8976, and its feasibility was secured based on factor analysis. Various statistical methods, such as ‘descriptive statistics’, ‘independent t-test’, ‘factor analysis’, and ‘cross tabs’, were adopted. As a result, the following conclusions were derived. First, the motive of participation had been analyzed. In intellectual motive, aggressive participants indicated significantly higher result compared with fitness participants. In addition, as to even social motive and cognitive motive, the aggressive participants showed higher result than the fitness participants. However, considering reposing motive, the fitness participants showed statistically significant result compared with the aggressive participants. Second, the difference of life style had been analyzed as to the preceding motives. In respect of pursuing fashion, aggressive participants showed higher point than fitness participants, and the result statistically showed a significant difference. Third, the motive of participation had been analyzed according to demographic characteristics. In respect to education, age, the period, frequency, intensity and individual training, a statistical significant difference was found out. However, a significant difference was not found out with regard to gender, income, and occupation.

국민체육 유ㆍ무형적 편익 분석

신승호(SeungHoShin),전찬수(ChanSooJun),이대택(DaeTaekLee),홍준희(JunHeeHong) 한국체육학회 2013 한국체육학회지 Vol.52 No.3

The purpose of this study was to analyze tangible and intangible benefits of sports for all by adopting public sports center participants, and to propose the government policy plan to maximize benefits of sports for all. Subjects were employed by over 20s adults who utilize the sports-for-all sports center located in 12 different regions such as Seoul, 6 metropolitan cities, and 5 province cities except Jeju by using a convenient sampling method. A total of 2,000 questionnaires were distributed and 1,982 samples were collected, And 1,805(91.1%) questionnaires were finally analyzed after eliminating 177 incomplete samples. The data was analyzed by factor analysis, descriptive statistics, logistic model, IPA, and WTP by using SPSS 12.0. The findings of this study were as follows. Benefit/Cost ratio was showed 1.23 and Also the result of logistic model analysis, if suggestion money is increased probability of WTP is decreased, and single has a tendency to higher WTP. A physical benefit is the most important thing in the intangible benefits, and a performance, too. But a social benefit was the least important thing in the intangible benefits and a performance, either.

검도수련생 간의 SNS상호작용성이 관계의 질 및 장기적 관계 지향성에 미치는 영향

전기제(KiJaeJeon),전찬수(ChanSooJun),김나래(NaRaeKim),신승호(SeungHoShin),문병량(ByeongRyangMoon) 한국체육학회 2015 한국체육학회지 Vol.54 No.5

This study proposes measures to the management of sports clubs on customer retention policies through SNS, and analyzes its on the building of relationships. The research was broken down into finding a relationship between three factors - SNS interactivity, relationship quality and long-term relationship intention. For this paper, the subjects surveyed were practitioners based in Seoul. A total of 320 surveys were sent out, and 309 surveys (98%) were used for the final analysis after weighing of credibility. Survey data was processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis, structural equation model. First, connectedness, participation, and sharing - factors of interactivity between SNS users - were found to have an impact on relationship quality but not reaction. Second, interactivity between SNS users were concluded to not have an impact on long-term relationship intention. Third, confidence and flow - factors of relationship quality - were determined to have an impact on long-term relationship intention, but satisfaction was found to have only an impact on re-register intention and not on word-of-mouth.

인문,사회과학편 : 프로야구 타이틀 스폰서십 인지에 따른 브랜드 의식 분석

신승호(SeungHoShin),전찬수(ChanSooJun) 한국체육학회 2006 한국체육학회지 Vol.45 No.4

The purpose of this study was to examine how consumers feel corporation's brand which participates in title sponsorship of professional sports and analyze the impact on purchasing intention of corporation's product to provide a fundamental data. For collecting samples, target was selected by over 20 year-old adults. Total 450 samples were handed out and 415 samples were analyzed. The data were analyzed by using factor analysis, descriptive statistics, cross tabs, independent t-test, and multiple regression through SPSS 12.0. The results were as follows; 213(51.3%) respondents recognized title sponsor of professional baseball, however 202(48.7%) respondents did not. TV news/ads were the highest in the awareness channel. Sex and educational background showed differences in title sponsorship of professional baseball's awareness according to demographic variables. In case respondents recognize title sponsorship of professional baseball, brand consciousness had an positively effect on purchasing intention.

스포츠센터 직원에 대한 관리자의 멘토링이 직무태도 및 서비스성과에 미치는 영향

신승호(SeungHoShin),전찬수(ChanSooJun),장동립(DongLipZang),권중기(JungKiKwon) 한국체육학회 2008 한국체육학회지 Vol.47 No.1

The purpose of this research was to investigate the effects of mentoring to employee's satisfaction and service performance in sport center. For collecting samples, target was selected by employees who work at sport centers. Total 300 surveys were distributed and 284 surveys were returned usable. The data was analyzed by using exploratory factor analysis through SPSS 12.0 version. AMOS 4.0 program was used to examine confirmatory factor analysis and structural equation model. The results were as follows: First, there was a significant statistical results on the manager's mentoring affects to the attitude of employee. Second, there was a significant statistical results that the attitude of employee affects to the service performance. Third, there was not a significant result for the interaction between service performance and mentoring. According to the result of this study, mentoring can be played a positive role to effective management of sport center in terms of employee's job attitude and service performance.

인문,사회과학편 : 검도장 SNS서비스와 수련생 간의 상호작용성이 관계몰입 및 행동의도에 미치는 영향

전기제(KiJaeJeon),전찬수(ChanSooJun),구륜회(HoeKooRyun),신승호(SeungHoShin) 한국체육학회 2015 한국체육학회지 Vol.54 No.6

This study aims to find out the impact of interactivity and relationship flow between kumdo clubs’ practitioners through SNS on behavior intention. Thus, the Sobel's Z test will be utilized to investigate the abovementioned factors and the mediation effect these have on the vitality of kumdo clubs. The research was broken down into finding a relationship between three factors - SNS interactivity of kumdo clubs and customers, relationship flow and behavior intention. For this paper, the subjects surveyed were practitioners based in Seoul. A total of 330 surveys were sent out, and 319 surveys (97%) were used for the final analysis after weighing of credibility. Survey data was processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis, structural equation model, and Sobel's Z test. First, personalization and reaction - factors of SNS interactivity between kumdo clubs and customers - were found to have an impact on flow of relationship but not reaction. Second, SNS interactivity between kumdo clubs and customers were concluded to not have an impact on behavior intention. Third, relationship flow was found to have in impact on behavior intention. Fourth, relationship flow was also found to have a mediation effect on personalization and reaction - factors of SNS interactivity between kumdo clubs and customers.

인문,사회과학편 : 프로배구팀의 제품속성, 팀동일시 및 재관람의사와의 관계

신승호(SeungHoShin),전찬수(ChanSooJun),김욱(WookKim) 한국체육학회 2009 한국체육학회지 Vol.48 No.1

The purpose of this study was to examine the relationship among product attribute of professional volleyball team on team identification and reviewing intention. To achieve this study subject was collected by spectators who cheered for their home team at two different venues; Daejeon and Incheon. Total 360 surveys were distributed and 323 pieces were finally used. The data was analyzed by using SPSS Version 12.0 for reliability analysis, exploratory factor analysis, and correlation analysis and by using AMOS 6.0 for confirmatory factor analysis and structure equation model analysis. The results were as follows; First, product attributes of professional volleyball had effect on team identification. Second, team identification had effect on reviewing intention. Third, product attributes of professional volleyball had effect on reviewing intention. In conclusion, product attributes of professional volleyball such as player's ability, team performance, service, facility, and licensing need to be developed and through this let the fans have a team identification and formation of reviewing intention.

프로야구 팀동일시와 레플리카(Replica) 구매결정요인이 구매태도에 미치는 영향

신승호(SeungHoShin),김현운(HyunWoonKim),전찬수(ChanSooJun) 한국체육학회 2009 한국체육학회지 Vol.48 No.6

The purpose of this study was to analyze the influence of professional baseball team identification and factor for replica purchasing decision on purchasing attitude. To achieve this purpose subject was selected by university students in Busan. Total 404 surveys were distributed and 378 samples were finally used after eliminating 26 incomplete samples. The data was analyzed by descriptive analysis, reliability analysis, factor analysis, correlation analysis, and multiple regression analysis by using Windows for SPSS 12.0. The findings of this study were as follows. First, the man, buyer to the replica and the professional baseball spectators are significantly higher than the woman, non-buyer to the replica and non-spectators in team identification and factor for purchasing decision. Second, team local connection and star player at team identification had significantly effect on purchasing attitude. Third, brand, accessibility and quality at purchasing decision had significantly effect on purchasing attitude.

프로야구 관람객의 응원활동만족과 팀충성도, 재관람의사 및 구전의도의 관계

신승호(SeungHoShin),손명재(MyungJaeSon),전찬수(ChanSooJun),김도훈(DoHoonKim) 한국체육학회 2009 한국체육학회지 Vol.48 No.4

The purpoese of this study was to examine the relationships among satisfaction of cheering activity, team loyalty, intention of game revisit and word-of-mouth by professional baseball spectators. In order to accomplish the purpose of this study, survey research was employed. The questionnaires for the survey were distributed to the 400 spectators who viewed professional baseball games at Jamsil, Mokdong and Incheon stadium. 374 out of 400 responses were selected for the effective data. The data were analyzed by the frequency analysis, reliability analysis, exploratory factor analysis and confirmatory factor analysis, correlation analysis, structure equation model analysis by using SPSS Version 14.0, Amos 7.0. Following results were obtained through above analysis. First, the cheering activity satisfaction had significant influence on team loyalty. Second, the team loyalty had significant influence on intention of revisit the game. Third, team loyalty had significant influence on word-of-mouth. Forth, the intention of revisit the game had significant influence on word-of-mouth.

IPA 기법을 이용한 프로야구단 서비스품질 분석

김정만(JungManKim),정동화(DongHwaChung),전찬수(ChanSooJun) 한국체육학회 2016 한국체육학회지 Vol.55 No.3

The purpose of this research was to develop the service quality scale of professional baseball clubs in order to measure and analyze perceived service quality of professional baseball spectators and through this we analyzed and investigated service quality of professional baseball club. The results of this research are as follows. First, scale development results of professional baseball clubs’ service quality showed four factors . materiality, reliability, responsiveness, and sympathizing. Second, the first quadrant from the IPA matrix showed ten service qualities - “convenient washrooms”, “fast response when problems arise”, “sufficient number of staff”, “preparation of various events”, “customer’s ease in making requests”, “staff’s eagerness to help customers”, “variety of restaurants”, and “cleanliness of competition arena”. The second quadrant showed two service qualities - “management’s fair conduction of games” and “referees’ fair calls”. The third quadrant showed five service qualities - “convenient parking facilities”, “trustworthiness of referees”, “trust in referees’ calls”, “provision of various information related to competitions”, and “attention given to customers by staff”. The fourth quadrant showed three service qualities - “comfortable arena seats”, “staff’s immediate response to customers”, and “good staff service”.