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- 저자 : 전근옥 ( Gun Ok Jun ) (검색결과 2 건)
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전근옥 ( Gun-ok Jun ) 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.4
Material wealth is seen as a result of rapid economic growth characterized by advanced industrial society in modern society, which stimulates the human desire aesthetic, creative, and unique beauty needs. To meet the beauty and the basic instinct that demands representation of the unique personality, different method to be applied to the figurative expression, hair design, their personality and beauty watching referred to means occupies a large proportion in expressing to meet a variety of needs for this assignment was carried out. In this study, Antonio Gaud's work motive, confirm the applicability and relevance for its structural properties the research by analyzing the application, up-style designed on the basis of previous studies, and creative hair design creation and direction of the new up-style design development it was to present. Examines the birth and growth background and works of the resulting Antonio Gaud in this study, and the association of the formative and the formative and hair design appearing on the construction works, to analyze the previous studies and literature, can be applied to the hair design confirmed that the possibility was, finally, the results produced work done, Antonio Gaud's architectural work formative, apply a variety of color scheme, the application of flexible nature of the change, it was confirmed that it is possible to provide many ideas on up-style design. In this paper, this appears formative and artistic work of Antonio Gaud in the construction and food will be helpful in developing the idea of the infinite hair design, in the future will have more work and research required for the development of a variety of hair design.
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헤어살롱의 관계마케팅이 살롱선택속성과 고객만족에 미치는 영향
김아름 ( Ah Reum Kim ),전근옥 ( Gun Ok Jun ),조현진 ( Hyeon Jin Jo ),박은준 ( Eun Jun Park ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5
The recent diversification of consumer tastes has caused supply to exceed demand, shifting the market's lead from businesses to heads. In this competitive market environment, hair salons are experiencing major difficulties in management, and attracting customers among them is a major problem. In this study, the effect of relationship marketing on saloon selection and satisfaction is found among customers using salons and the design of programs to attract customers is significant. The questionnaire was used in the study and the collected data was analyzed using SPS 22.0. To determine the effect between each parameter, the effect of the parameter was determined using regression and parametric regression. The results showed that unmarried women in their 20s had the highest response rate, the average monthly Sodden was between 2 and 3 million, the grade was college students, and the profession was the highest. Relationship marketing was derived from operation services and communication, and customer satisfaction was derived with brand attributes, internal attributes and external attributes, with the degree of satisfaction, recommendation and revisit. Each parameter was shown to affect each other. It is expected that the number of new customers will increase through the recommendation of fixed customers by making efforts to communicate with customers and establishing a revisit system and membership system in Salon.
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