http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 전근옥 ( Geun Ok Jeon ) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
헤어미용 일학습병행제 학습근로자의 학습성과와 직무만족의 관계에서 고객지향성의 매개효과
전근옥 ( Jeon Geun Ok ),박은준 ( Eun-jun Park ) 한국미용학회 2020 한국미용학회지 Vol.26 No.3
As the recent economic recession continues, as interest in the work-learning parallel system, which simultaneously combines worklearning through practical education and training on the job, has increased, the hair beauty industry needs to study the mediating effect of customer orientation in the relationship between the learning performance and job satisfaction of the learning workers participating in the work-learning parallel system for the installation and active utilization of the system. Therefore, this study aims to find ways to accumulate empirical data and improve management performance. Furthermore, it has significance and necessity to provide implications for other related studies. This study was conducted on the students with the parallel work program, and 649 copies were used as the final analysis data. As a result of examining the effect of learning outcomes on job satisfaction and customer orientation, it was found that the sub-factors of job satisfaction such as respect, job ability, human relations, and stability had a significant effect on the sub-factors of learning outcomes such as educational composition, educational contents, and customer orientation. The results of the analysis on the mediating effect of customer orientation in the relationship between learning performance and job satisfaction showed statistically mediating effects. This means that the manager of the hair beauty industry should check the job performance ability of the learning worker and give the pride and pride of the learning worker through technical education and service education so that the service provided to the customer does not differentiate according to the satisfaction and dissatisfaction factor of the job so that it can be smoothly performed in the customer contact. In addition, it is considered that the appropriate composition of the educational contents suitable for the job environment of the learning workers who are completing the education at the educational institution of the hair beauty work parallel system should be presented concretely and clearly. If we continue to make efforts to improve the learning performance of the work-learning parallel learning workers, it will contribute to the development of the hair beauty industry.
-
헤어살롱의 감각마케팅이 살롱선택속성과 고객만족에 미치는 영향
김아름 ( Ah Reum Kim ),조현진 ( Hyeon Jin Jo ),전근옥 ( Geun Ok Jeon ),박은준 ( Eun Jun Park ) 한국미용학회 2021 한국미용학회지 Vol.27 No.3
The purpose of this study is to find out the importance of marketing that stimulates consumers' five senses and to further study the factors that consumers choose salons to help them find a developmental direction to enhance customer satisfaction. As for the subject of this study, a total of 350 questionnaires were distributed, and 323 of them were retrieved and statistical data was obtained with 312 valid questionnaires. SPSS 22.0 was used to analyze the collected data. Analytical analysis was carried out on the data in the form of frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result, first, The tactile, palate, auditory, and visual areas, excluding olfactory areas, which are sub-factors of sensory marketing, were found to partially affect saloon selectivity (brand, internal and external attributes). Second, Sensory marketing also partially affected customer satisfaction, recommendation, and revisitability, of which auditory areas affected all factors. Through this study, the importance of sensory marketing and marketing strategy that increases positive customer response will be helpful.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
