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신진옥(Shin. Jin-Ok),최병길(Choi, Byeong-Kil),장만섭(Jang, Man-Seob) 한국여행학회 2009 여행학연구 Vol.30 No.-
As consumer’s life standard improves thanks to the fast economic development dietary pattern of the public is rapidly changing. Dining industry has contributed to the improvement of the health of the public and has high socioeconomic expected results. It has long become an industry with high potential of success with proper state of the art education along with appropriate fund and experience. Franchise system, known as the distribution system of developed countries that came to being along with the advancement of modern society, is growing rapidly centering around well-known foreign brands upon the opening of the domestic distribution market and it is receiving much attention as a promising industry of the future in the domestic distribution industry. In franchise business, there is a growing need to look into the relationship between franchiser and franchisee as franchise industry is becoming an important industry from an economical perspective.
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