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      • KCI등재

        커피전문점 이용객의 브랜드 일체감이 관여도, 고객만족, 그리고 브랜드 충성도에 미치는 영향: 프랜차이즈 가맹점을 중심으로

        구동우 ( Dong Woo Koo ),이새미 ( Se Mi Lee ),김일호 ( Il Ho Kim ) 한국고객만족경영학회 2015 고객만족경영연구 Vol.17 No.1

        본 연구는 프랜차이즈 커피전문점 이용고객들이 커피전문점을 이용하면서 지각하는 커피전문점 브랜드와의 일체감을 제시하고, 이러한 커피전문점 이용고객들의 지각된 브랜드 일체감이 커피전문점에 대한 관여도와 고객만족, 그리고 브랜드 충성도에 미치는 영향을 분석하였다. 이를 기반으로 관여도가 고객만족과 브랜드 충성도에 미치는 영향력과 고객만족이 브랜드 충성도에 미치는 영향력을 분석하였다. 실증분석결과, 첫째, 커피전문점 이용고객들의 브랜드 일체감은 관여도, 고객만족, 그리고 브랜드충성도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 커피전문점 이용고객들의 관여도는 고객만족과 브랜드 충성도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 커피전문점 이용고객들의 만족은 브랜드 충성도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. This study mainly examines the effects of customer brand identification on involvement, customer satisfaction, and brand loyalty in the coffee shop market in Korea. More specifically, this research could suggest the practically partial mediating roles of involvement and customer satisfaction. For these purposes the author developed a structural model which consists of several variables. In this model, customer brand identification was proposed to affect involvement, customer satisfaction, and brand loyalty. Consequently, it is analyzed the effects of involvement on customer satisfaction and brand loyalty, and then it was observed that the effect of customer satisfaction on brand loyalty. The findings can be summarized as follows: First, customer brand identification had significantly positive effects on involvement, customer satisfaction, and brand loyalty. Second, involvement significantly affected customer satisfaction and brand loyalty. Third, customer satisfaction had a positive effect on brand loyalty.

      • KCI등재

        활동여유량을 적용한 커버롤 작업복 패턴 제작 방법 연구

        오설영 ( Seol Young Oh ),천종숙 ( Jong Suk Chun ),새미 ( Se Mi Shin ),이민지 ( Min Ji Lee ) 대한가정학회 2011 Human Ecology Research(HER) Vol.49 No.3

        This study developed a method of calculating dynamic wearing ease (DWE) to make patterns for coverall work clothing. The DWE was measured from 3D body scan data of women in their 20`s (n=10). The body postures adopted for measuring the DWE were sitting and deep bending postures. Three types of experimental patterns (A, B, C) were developed. The DWE was applied at the waist and hip lines of the pattern. The location and size of the DWE varied from one pattern to another. For pattern B, DWE of 8.8cm was applied at the back of the waistline. For pattern C, 5.3cm was applied at the waist for the center back line, and 3.5cm was applied at the under hip level. The comfort of the experimental clothing was evaluated in six body postures. The results showed that patterns B and C were comfortable at the crotch, shoulders, and arm pits. Pattern C was comfortable at the hip and crotch areas in the arms lifting-up posture and the stepping-up posture. The appearance and fit of the experimental clothing were evaluated by the panels. Patterns B and C fitted better than pattern A at the abdomen. The results suggest that DWE should be applied at the waist and hip levels for making coverall work clothing patterns.

      • KCI등재

        대도시의 다환방향족탄화수소 대기오염특성 규명을 위한 예비연구

        정근식 ( Kuen Sik Jung ),권혜옥 ( Hye Ok Kwon ),이윤세 ( Yun Se Lee ),새미 ( Sae Mi Jung ),오정은 ( Jeong Eun Oh ),최성득 ( Sung Deuk Choi ) 한국환경분석학회 2013 환경분석과 독성보건 Vol.16 No.4

        Air pollutants are an important environmental concern particularly for the mega-city which has various pollutant sources. As a preliminary study, we investigated the levels of criteria air pollutants (SO2, CO, NO2, O3, PM2.5, and PM10) and polycyclic aromatic hydrocarbons (PAHs) in Busan, Korea during April~November 2010. Among the 16 US-EPA priority PAHs, 13 PAHs excluding naphthalene, acenaphthylene, and acenaphthene were quantified. The levels of gaseous and particulate PAHs were 1.58~9.52 ng/m3 (mean: 4.77 ng/m3) and 0.98~5.21 ng/m3 (mean: 2.84 ng/m3), respectively. PAHs were positively correlated with SO2, NO2, and PM2.5, suggesting that they had common emission sources. According to a pollution rose diagram, PAHs and criteria air pollutants seemed to be influenced by major wind directions, but this effect was not so significant due to geographical characteristics. On the basis of this study, the spatial distribution of PAHs can be simulated with those of criteria air pollutants.

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