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피부미용사의 재교육 만족이 다차원적 조직몰입에 미치는 영향
이난희(Nan hee Rhee) 한국인체미용예술학회 2016 한국인체미용예술학회지 Vol.17 No.1
The purpose of this study is to investigate the reeducation program for skin-care specialists and to provide the data that how training human resources through introducing of systematic and scientific education and training system does impact the organizational commitment. The result of this study presents as followings : First, a frequency analysis was conducted in order to characterize the demographic character of people surveyed. Secondly, factor analysis and verification of confidence level were conducted in order to verify the validity. Thirdly, correlation analysis was conducted in order to find out the relation between the satisfaction of skincare specialists about reeducation and their organizational commitment. Fourthly, multiple regression was conducted in order to find out the effects of the satisfaction of reeducation on the organizational commitment. The reeducation for skin-care specialists draw different results depending on the types of multidimensional organizational commitment. The result that have a big impact on to the types of organizational commitment was tested empirically. It meant that the reeducation program for skin-care specialists is definitely one of the most important variables in the beauty industry in which turnover rate is high.
피부미용실의 서비스 품질이 서비스 충성도에 미치는 영향
이유미 ( You Mi Lee ),이난희 ( Nan Hee Rhee ) 한국미용학회 2009 한국미용학회지 Vol.15 No.3
The purpose of this study is to verify impact of the service quality necessary for establishing long-term relationship with customers upon relationship quality, switching cost and service loyalty, thereby providing the esthetic salons with a proper relationship marketing strategy to meet with characteristics of esthetic salons for the purpose of enhancing their competitiveness. For the analysis of the data, this paper used the SPSS version 16.0 and Amos version 16.0 for the frequency analysis, the factors analysis, the reliability analysis and the path analysis. All the research hypotheses were adapted. The results of the study suggest that service quality influences positively on relationship quality, and then relationship quality yields service loyalty. Also Relationship quality influences positively on switching cost and then switching cost influences positively on service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction, trust followed the order of interaction(process) quality, outcome quality, and physical environment quality. It provides strategic implication points for marketers of service providing businesses by analyzing each category`s impact on relationship quality, highlighting what categories marketers need to focus on.
뷰티산업과 관광산업의 융복합을 위한 이해관계자간 협력요인개발 -Deutsch 협력이론을 중심으로-
안덕수 ( Deoksoo Ahn ),이난희 ( Nan Hee Rhee ) 한국미용학회 2015 한국미용학회지 Vol.21 No.5
The purpose of this study is to develop a cooperation factors between stakeholders of beauty industry and tourism industry. To achieve this purpose, both documentary study and qualitative methods were conducted. The study made use of an expert survey which utilized Deutsch`s theory of cooperation and Spradley`s qualitative research method. As a result of this research, cooperation factors of beauty industry and tourism industry are be divided into 12 large scale classifications, 21 medium scale classifications, and 57 small scale classifications. This study is the first endeavor of investigating stakeholders of both industries and deduces the cooperation factors. The results of this study proposes practical implication for the future-oriented development of both industries.