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여행상품 소비단계벌 위험지각의 차이 및 여행정보와의 관계
이경환,사장진 문화관광연구학회 2002 문화관광연구 Vol.4 No.1
This research is to integrally explain consuming behavior process of package tour and perceived risk of tourist throughout researching difference by each level based on consuming behavior step, tourist's perceived risk level and level difference. Study model is decided on the basis of the result of pre-practical study on content obtained from theoretical study throughout literature and practical research and analysis throughout posing a question depending on study model was carried out. Giving a concise explanation of study result, Perceived risk of tourist can be measured per 3 steps and pre-perceived risk could be classified between one before purchase-choice time and before attending tour. And perceived risk of tourist has little dfference according to his behavior step and while his behavior process is going on, perceived risk level is getting down without financial perceived risk. It can made perceived risk level decreased by their struggle to getting information, adjusting risk-tolerance level of tourist, non-existence of real risk factor, high level of pre-preceived risk. second, In the relationship analysis between travel information volume and perceived risk, decrease of perceived risk has an interrelationship between travel information volume and functional and physical perceived risks before purchase choice, financial perceived risks before or during travel. It means that he is decreasing perceived risk level for getting information research as part of effort to decrease perceived risk throughout consumer behavior.
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