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공연예술 상품 소비자들의 선택속성이 구매만족과 고객충성도에 미치는 영향
유효정(Yoo, Hyo-Jung),최현주(Chio, Hyun-Ju) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6
The purpose of this study was to accurately grasp the service attributes provided in art performance halls. The analyzed service attributes were conducted to develop a service marketing strategy for market and customer satisfaction. The tool of the study is a questionnaire. In order to achieve the purpose of the study, measurement tools for each concept used in previous studies were secured, and then reconstructed and used to suit the purpose of the study. The attributes of customers" selection of performing arts products were composed of five types: price attributes, facility attributes, performance company attributes, cast attributes, and stage attributes.
공연장 제공 서비스품질이 고객만족과 재 구매의도에 미치는 영향
유효정(Yoo, Hyo-Jung),최현주(Chio, Hyun-Ju) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6
This study was conducted to understand the effect of the three service quality provided by the performance hall on customer satisfaction and repurchase intention. The tools used to achieve the purpose of the study were questionnaires, which were conducted in Seoul and Gyeonggi-do. A total of 327 samples were used for the analysis. First, it was found that the quality of interaction among the quality of service provided by the performance hall had a positive effect on customer satisfaction. Second, it was found that physical environmental quality had a positive effect on customer satisfaction. Third, it was found that the quality of the results had a positive effect on customer satisfaction. Fourth, it was found that satisfaction with the quality of service provided by the concert hall had an effect on customer satisfaction, and customer satisfaction had a positive effect on repurchase intention.
경추통에 대한 근 에너지 기법의 효과 : 체계적 문헌고찰
손부경(Bu-Kyung Son),유효정(Hyo-Jeong Yoo),금지혜(Ji-Hye Geum),이정한(Jung-Han, Lee),하원배(Won-Bae Ha) 척추신경추나의학회 2020 척추신경추나의학회지 Vol.15 No.1
Objectives : The purpose of this study was to provide a clinical evidence base for the effectiveness of the muscle energy technique(MET) for cervicalgia. Methods : We conducted a search of 10 electronic databases up to April 2019. Randomized controlled trials (RCTs) that performed the MET for cervicalgia were included. The risk of bias was assessed using the Cochrane risk of bias (RoB) tool. Results : Six RCTs met the inclusion criteria. The literature review of these studies showed favorable results for the use of the MET in comparison to other manual medicines. Conclusions : In 6 RCTs, we found that the MET was effective in cervicalgia treatment. However, most of the included studies had an unclear risk of bias. Therefore, well-designed RCTs are necessary to obtain a higher evidence level of the MET use in cervicalgia.