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이정순,유효선,홍지명,박선경,신혜원 한국의류학회 1999 한국의류학회지 Vol.23 No.2
This study investigated material, the type(sewn-in, stamped-on, etc.) of the label and its placement(location on the product) on children s clothing in order to survey consumer complaints to suggest the improvement. The data were collected from label-producing companies, by surveying children' s clothing displayed at department store as well as by questionnaire to 205 consumers who were mothers of preschool children. The results were as follows: 1. 100% polyester was the most used raw material for brand labels and nylon was for care labels. 2. Most brand labels were one piece labels and located inside the back of neck line by sewn-in either on the top, on each sides, or on all four sides. Care labels were usually sewn-in on the inside of left-side seam line. The texture of care label was softer than that of brand label and two pieces of care labels were widely used. 3. 67.3% of consumers complained of its stiffness while 36.1% of consumers complained of rough surface and edge. 85.4% of consumers complained of an itch caused by brand labels and claimed to detach labels. For care labels, 36.6% expressed displeasure of stiffness of labels while 39% complained of annoyance due to too many pieces of labels. 4. Major suggestions from the consumers were change of raw materials and relocation of brand labels. For the care labels, changes of material, form and type of labels were suggested, and one piece of label and smaller size were preferable.