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전시컨벤션 참관객의 감성어휘 유형화에 관한 탐색적 연구
박영식 ( Park Yeong-sik ),여호근 ( Yeo Ho-keun ) 한국컨벤션학회 2016 MICE관광연구 Vol.16 No.4
The interests in emotional marketing have been recently increasing to win the hearts of the consumers. Hereupon, this study recognized the need to carry out typology of the emotional vocabulary of exhibition-convention attendees. Based on the research outcomes of Yeo Ho-geun and Kim Jae-won (2015), who have already researched the attendees of exhibitions using the standard of the emotional vocabulary, this study came up with 37 measurement items. The survey was conducted on the attendees of the exhibition and convention of 2015 Busan International Motor Show held in Bexco from June 3 to 12 in 2016 and 215 completed questionnaires were used for the final analysis. The study used the SPSS and AMOS 22.0 statistical software package for statistical analysis and conducted an exploratory factor analysis (EFA) using SPSS, which applied 33 measurement items. Given the goodness fit index (GFI) and subsidiary goodness-of-fit values using a confirmatory factor analysis (CFA), it can be interpreted that the emotional vocabulary in exhibitions and conventions may be categorized into `dignity, visual, stability, feminine, tidy/modern, affluent, refreshing and aesthetic` elements.
관광목적지 감성 이미지에 관한 평가: 서울, 부산, 대구, 제주의 이미지 스케일 분석
여호근 ( Yeo Ho-keun ),김도훈 ( Kim Do-hoon ) (사)한국마이스관광학회 2018 MICE관광연구 Vol.18 No.1
This study aims to measure the sensibilities regarding tourist attractions by utilizing adjective words. Both literature research and substantive research are conducted. The methods in which sensibility vocabulary was classified and sensibility was measured were suggested through literature research. The measurement items, consisting of 61 questions, were derived from theoretical review. The items with a mean value of less than 3.57 in terms of their suitability as measurement items were excluded by an expert group. The results of the analysis are as follows. First, of the 4 cities, Seoul ranked first in terms of images associated with “urbanism, practicality, fanciness, and complexity.” Busan ranked second in terms of images associated with “urbanism, modernity, complexity, free-spiritedness, and fanciness.” Second, Daegu ranked third in terms of images associated with urbanism, modernity, complexity, and free-spiritedness behind Seoul and Busan.
여호근(Yeo, Ho-Keun) 한국관광레저학회 2023 관광레저연구 Vol.35 No.3
The purpose of this study is to examine the value of tea culture in terms of tourism revitalization of wild tea fields located in Hadong-gun, Gyeongsangnam-do through precedent studies. First, the origin and significance of Hadong tea were examined, as well as the cultural value of Hadong tea was considered and presented. This study also presented the history of Hadong tea, its status as the first tea farm, the story of tea trees and its industrial significance, and the differences in names according to the timing of tea leaf collection and degree of fermentation. The attributes of cultural values were derived and the result of evaluating the appropriateness of adopting the derived attributes from three tourism experts was presented. As a result, the study attempted to suggest ways to utilize values by classifying them into ‘aesthetic, entertainment, communication/empathy, treatment/healing, historical, educational, creative, economic/industrial’ aspects. The suggestions are as follows: the visualization of wild tea fields as an aesthetic value, the installation of core photo zone as an entertainment value, installation of emotional photo zone as a communication/empathy value, link with LOHAS life as a treatment/healing value, difference in Hadong tea as a historical value, hosting of lobal events as an educational value, building of tea trees growing upside down as a creative value.