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전북지역 복분자와 오디 음료 제품의 구매실태 및 제품 속성의 중요도와 만족도 비교
양향숙 ( Hyang Sook Yang ),노정옥 ( Jeong Ok Rho ) 대한가정학회 2011 Family and Environment Research Vol.49 No.10
The principal objective of this study was to evaluate the consumption patterns, the importance of product properties, and the satisfaction levels of blackberry and mulberry fruit beverage products(BMBPs) in the Jeonbuk area, Korea. Self-administered questionnaires were collected from 294 customers(male 40.8%, female 59.2%) residing at Jeonju in Jeonbuk area. Descriptive and comparative statistical analyses were completed using SPSS PC program(version 19.0). Approximately, 61.6% of participants consumed BMBPs 1-2times a year. Only 1.7% of participants consumed BMBPs everyday. The main information source about BMBPs was ``families/friends``. About 58.8% of participants responded that the main reason for purchasing BMBPs was ``for health``. The result indicated the overall importance level(3.94) was higher than the satisfaction level(3.41)(p<.001). The importance and satisfaction levels of the older group (50`s) were significantly higher than the levels of younger group(20-30`s)(p<.01; p<.05). According to the IPA(Importance-Performance Anslysis), ``price`` and ``credibility`` of companies were the most important properties that had to be changed as soon as possible to increase satisfaction with BMBPs. Therefore, to increase BMBPs`-consumption, quality improvements on these products through cooperation between BMBPscompanies, the regional government, and research institutions are necessary.
우경자,양향숙,노정옥,Woo Kyung-Ja,Yang Hang-Sook,Rho Jeong-Ok 동아시아식생활학회 2005 동아시아식생활학회지 Vol.15 No.2
This study was conducted to investigate the eating out behavior and its factors in restaurant selection by students in Incheon area. Self administered questionnaires were collected from 297 students. Statistical data analysis was completed using a SPSS v. 10.0 program. The results are summarized as follows: The average age, weight, height, BMI and male and female students were $24.31,\;67.96\cal{kg},\;174.93\cal{cm},\;22.17\;;\;20.55,\;51.99\cal{kg},\;165.44\cal{cm},\;19.00$ reflectively. About $54.2\%$ of male students and $38.0\%$ of female students responded to eat out at least once a day. And lunch was most frequent meal for eating out. About $57\%$ of students responded to have eat at restaurants around campus, and $19.5\%$ of students used the university foodservice system. Korean-style food was most favorite dish when they ate out. Major source of restaurants information was recommended action by friends or family. But the use of internet or magazine was negligible. The factor of restaurants choice was in order 'taste', 'price', 'atmosphere' and 'hygienic'.