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주혜진(Hye-Jin Joo),심종섭(Jong-Seob Sim),이병오(Byung-Oh Lee),신효중(Hio-Jung Shin) 한국농어촌관광학회 2010 농어촌관광연구 Vol.17 No.1
The purpose of this study is to identify that the willingness to purchase the local agricultural products stated by tourists in the Sancheoneo festival of Hwacheon might be changed by the distance of tourists’ residing location from the target destination. Proximity effects were clearly proven to exist by estimation and test results, which shows that the nearer location from Hwachun becomes, the higher their truncated average WTPs for Hwachun agricultural products turn out to be. It means, therefore, various efforts for on-site sale as well as off-site sale should be accompanied in order to increase the sales of Hwachun agricultural produces.