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e-sport 산업의 발전전략 수립을 위한 이용자의 성향 분석
조용찬(Cho Yong-Chan),신충식(Sin Chung-Sik),설정덕(Sul Jeong-Dug) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.4
The purpose was to present user tendencies and difference of perceptions that are necessary for establishing effective development strategy of e-sport which was rising as a new industry in the field of sports industry and to became helpful as a part of target marketing where e-sport which was making rapid development chronologically or historically could set the position as a sound culture to general public as true sports by analyzing the difference of perceptions toward user preferences and development status. The following conclusions were derived as a result of performing the awareness of e-sports and degree of understanding as sports according to demographic characteristics (gender, age) of subjects for research, difference in factors related to game media, frequency analysis, Chi-Square verification and t-test verification toward the difference in negative perceptions followed by addiction and development outlook of e-sport. 1. Through rational and effective publicizing activities, it must form a golden nugget marketing that can create a high added value in sports industry as well as being recognized as a true form of sports by general public. 2. By precognizing the social and cultural negative factors that e-sports can exert, it must make preparations to develop specific programs and healing methods to prevent these negative factors. 3. Based on clear logic and basis, it must present the true existence of e-sports and potential for its development by preparing the legal and systematic bases related to e-sports as well as the comprehensive and standardized e-sport regulations. 4. By connecting to new development of genres preferred by users, it must make efforts to expand the base of e-sport and increase popularity through ensuring and operating game channels that can provide such genres in diversity.
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