경영학 과목 필요성 인식에 따른 선호도와 선택 의사결정의 구조관계

석부길(Boo Gil Seok),고경진(Kyong Jin Ko) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.36

스포츠 브랜드의 지각된 품질, 가치 및 태도의 관계

석부길(Seok Boo-Gil),김상유(Kim Sang-Yoo),김수현(Kim Soo-Hyun) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4

The purpose of this study was to examine the relationship between brand value and brand attitude based on perceived quality of sports brand. Data was collected from a total of 277 respondents who visited to brand sports goods’ outlet stores located in P and Y city and convenience sampling method was used. SPSS 17.0 was utilized to extract factor analysis for validity and Cronbach’s α for reliability and corelation analysis was implemented. In addition, confirmatory factor analysis was performed to evaluate the model fit of established research models by means of AMOS 7.0. Finally, path analysis was conducted in order to verify the established hypotheses. Conclusions obtained from these analyses are as follows: First, a tangible quality factor of the perceived quality had a statistically significant to positive relationship with the brand value. Second, an intangible quality factor of the perceived quality gave statistically significant influences on the brand value. Third, the brand value had a statistically significant influence on brand attitude. Therefore, on this evidence, all hypotheses were accepted.

프로농구 현장 이벤트 선호와 재관람의도 간 구단신뢰의 매개효과 분석

석부길(Seok, Boo-Gil),고경진(Ko, Kyong-Jin) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.4

The purpose of this research was to demonstrate practically a mediating effect of professional team trust between preference of professional sport on-the-spot events and spectator’s re-visiting intention. Since trust is regarded as a key factor establishing corporate’s going-concern and growth momentum in all the business environment, it is required to verify that team trust can significantly mediate preference of on-the-spot events offered by teams and re-visiting intention. To do this research, 246 questionnaires were distributed to domestic professional basketball competition spectators who live in Seoul Metropolitan area and Gangwon Province in Korea. Convenient sampling method was utilized. To attain the proper result, exploratory factor analysis(EFA), reliability, correlation and path analysis were introduced. Additionally, bootstrapping method was adopted to test the mediating effect of team trust using SPSS 15.0 version and Amos 7.0. The results are as follows. First, preference of professional sport on-the-spot events statistically influenced on professional team trust and re-visiting intention concurrently. Second, professional team trust significantly influenced on re-visiting intention. After conducting the mediating effect test on the basis of research model, it was found that trust can play a mediating role between preference of on-the-spot events and re-visiting intention.

근거이론적 접근을 통한 체육계열 전공자들의 진로결정 방향

석부길(Seok, Boo-Gil) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

This study aims to take a close look at the process of deciding future path of the students who major in physical training fields and ultimately to show to them diverse directions associated with sports. The subjects of this study were three people who took physical related majors and currently engage in sports administration or sports management. For a measure to study the process of deciding future path, grounded theory approach was taken in qualitative research. This study has revealed the following: A key factor to deciding future path that physical training line major students should acknowledge is how to utilize the specialty of physical training lines. And then based on it, they should promote blue ocean like strategies only the areas possess and the government and educational institutes should also support them, which them, which will help the students to decide their future path.

프로구단의 경제적 부가가치 측정에 관한 연구

석부길(Seok, Boo-Gil),고경진(Ko, Kyong-Jin),김규태(Kim, Kyu-Tae) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

The purpose of this study was to measure economic value added(EVA) of professional sport teams focusing on professional baseball teams. The reason why EVA method was adopt is that it can improve the value of shareholders or corporate and be substitute for traditionally accepted net income in corporate. For this study, two professional baseball teams are selected as samples, which were suitable for analyzing EVA. The data was collected from financial statement of two teams posted on DART in Financial Supervisory Services. To estimate the EVA of two professional team, NOPLAT, ROIC and WACC was measured. Conclusions are as follows. First, to maximize the economic value of teams, operating related activities should be enhanced. Second, the efficiency of invested capital is a important factor for improving EVA. Third, appropriate level of cost of debt capital is need to be pertaining the economic value of team.

프로야구 하이라이트 프로그램 해설자의 공신력과 시청만족도 및 채널충성도 간의 관계

석부길(Seok, Boo-Gil),이용건(Lee, Yong-Gun),이성문(Lee, Sung-Moon) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.4

The purpose of this study was to determine the structure among the commentator’s public confidence, viewer satisfaction and channel loyalty in professional baseball highlights programs. Also, to verify whether the viewing experience enhances the channel loyalty as a leading variable in order to present the necessary data to the stake-holders. The population was selected as those who have watched the professional baseball experience highlights program before. 309 questionnaires were used for analyze; excluding unfaithful and dual response questionnaires. Windows SPSS/PC ver 20.0 and AMOS 18.0 were used to analyze the data. Also, understood the structure relationship, verified the direct effects, indirect effects and mediated effects. Results were followed as. First, commentator’s public confidence gave a positive effect on viewer satisfaction. Second, viewer satisfaction gave a positive effect on channel loyalty. Third, commentator’s public confidence gave a positive effect on channel loyalty. Lastly, viewer satisfaction had a moderating effect between commentator’s public confidence and channel loyalty. Based on the results, in order to increase the channel loyalty, various plans should be created to increase commentator’s public confidence. Also, since the viewer satisfaction is considered as an important leading factor, efforts to enhance the viewer satisfaction should not be overlooked.

체육전공 대학생들이 지각한 교수의 슈퍼리더십, 셀프리더십과 진로성숙도의 차이 및 경로분석

석부길(Seok, Boo-Gil),주형철(Joo, Hyung-Chul) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6

This study was aimed to analyze differences and path analysis among the professor’s super leadership, self-leadership and career maturity as perceived by physical education majors students. Total 450 questionnaires were distributed, but 40 questionnaires were exempted, and 410 questionnaires were granted as final validity sample. For data analysis SPSS 21.0 and AMOS 21.0 were used for demographic analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, independent t-test, correlation analysis and path analysis through structure equation modeling. The results are as follows. First, professor’s super leadership and self-leadership were significant differences according to region. However, career maturity were not significant differences. Second, super leadership positively influenced on all factors of self-leadership. Third, goal behavior focused strategies and constructive thought pattern strategies as self-leadership positively influenced on career maturity. However, spontaneous behavior reward strategies as self-leadership did not influenced on career maturity.

상업 피트니스 센터의 관계마케팅 전략과 시장지향성, 센터이미지, 고객만족과의 구조관계분석

석부길(Seok, Boo-Gil),조정환(Cho, Jung-Hwan) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6

This study was aimed to analyze structural relationships among relationship marketing, market orientation, center image, customer satisfaction in fitness center. Total 300 questionnaires were distributed, but 17 questionnaires were exempted, and 283 questionnaires were granted as final validity sample. For data analysis PASW 18.0 and AMOS 18.0 were used for demographic analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structure equation modeling analysis. The results are as follows. First, relationship marketing positively influenced on market orientation. Second, relationship marketing positively influenced on customer satisfaction. Third, relationship marketing positively influenced on center image. Forth, market orientation did not influenced on center image. Fifth, market orientation positively influenced on customer satisfaction. Sixth, center image did not influenced on customer satisfaction.

직장인들의 스포츠 활동 참여동기, 스포츠 관여도와 여가만족 및 생활만족의 구조 관계

석부길(Boo Gil Seok),조광민(Kwang Min Cho),김수현(Soo Hyun Kim) 한국여가레크리에이션학회 2009 한국여가레크리에이션학회지 Vol.33 No.4

This research purports to offer reference data which can help workers feel satisfied with their living through desirable leisure activities by expanding and diversifying the opportunities of participating in sports activities in workplaces. For this purpose, it analyzed the structural relationship among workers` sport participation motivation, sport involvement, leisure satisfaction, and living satisfaction. This study was conducted to 304 workers and questionnaires were used. The research results are as per the below: First, among workers` sport participation motivation, hobby and entertainment-oriented, social relationship-oriented, and self-development had significant influence on the sport involvement. Secondly, family-oriented, social relationship-oriented, self-development, and health-oriented had significant influence on leisure satisfaction. Third, sport involvement had significant influence on leisure satisfaction. Fourth, leisure satisfaction had significant influence on living satisfaction. Fifth, sport involvement worked as an intermediary among hobby and entertainment-oriented, self-development, and leisure satisfaction.

레저스포츠 참여동기, 선호유형에 따른 레저스포츠 플래너 필요성 인식에 관한 연구

석부길(Boo-Gil Seok),고경진(Kyong-Jin Ko),지민준(Min-Joon Ji) 한국엔터테인먼트산업학회 2013 한국엔터테인먼트산업학회논문지 Vol.7 No.1

본 연구는 레저스포츠 사회적 중요성이 강조되고 그 활동 영역이 확장됨에 따라 레저스포츠의 효과적인 참여에 조력할 수 있는 레저스포츠 플래너의 도입 필요성 인식을 참여동기를 바탕으로 실제적으로 검증하고자 하였다. 레저스포츠 플래너는 레저스포츠 참여자 또는 잠재적 참여자에게 참여동기와 라이프스타일에 따라 전반적인 참여 계획과 관리를 제공하는 전문인력을 의미한다. 본 연구를 진행하기 위해 서울과 강원도에 거주하고 있는 일반인들과 대학생들을 연구대상으로 하였으며 총 384부의 설문지를 배포하였고 자료처리는 SPSS 15.0을 이용하여 기술적 통계분석, 탐색적 요인분석, 신뢰도 검정, 일원배치 분산분석, 상관관계 분석 및 다중회귀분석을 실시하였고 연구 결과 레저스포츠 참여동기 중 가정지향, 자기계발, 사교지향적 참여는 레저스포츠 플래너의 필요성을 인식하였고 선호종목군 간에는 레저스포츠 필요성 인식의 차이를 나타내지 않았다. This study is intended to practically verify the necessity recognition of the leisure sport planner who helps individuals participate more effectively in leisure sport on the basis of participation motivation as the importance of leisure sport activities is emphasized and participation areas are expanded. Leisure sport planner is the specialized person who help establish the whole leisure sport participation plans and provides efficient plan management to activating or intended participants in terms of lifestyle or participation motivation. A total of 384 questionnaires were distributed to citizens and college students who live in Seoul metropolitan city and Gangwon Province. This research adopted descriptive statistics, exploratory factor analysis, reliability verification, one-way ANOVA, correlation analysis and multiple regression analysis utilizing SPSS 15.0. The results have revealed that family-oriented, self-improvement and social intercourse-oriented factors among participation motivation influenced the necessity recognition of the leisure sport planner but, among preference item of leisure sports, there is no significant difference statistically on the necessity of the leisure sport planner.