아르데코 양식이 반영된 현대 패션과 헤어스타일의 상관관계 분석

서선옥 ( Sun-ok Seo ),박은준 ( Eun-jun Park ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.1

The art style in an epoch reflects an aesthetic value of the day and a general phenomenon of the age based on politics, economy, society and culture. In the early 20th century, Art Deco style in the wave of new change and innovation was born by fa11ing under the close influence of industrial change with an aesthetic value of the day. The style, which positively accepts new materials, form and aesthetic value with industrial development and advances in technology and the traditionality of the past at the same time, brought a remarkable change in a11 arts and fashions. It was a quest for functionality and simplicity under the stimulus of functionalism and born on the basis of industrialization and mechanization, whose aesthetic value is reinterpreted and evaluated in modern times to heavily influence the modern design industry. It found it necessary to do research in the state of no studies on the correlation between the two how this Art Deco style shows in fashions and hairstyles. Consequently, the purpose of this study is to inquire into Art Deco style recently shown in fashions and hairstyles with its attention on this, and make an analysis of correlation between them

아르누보 양식의 특징이 나타난 현대 헤어스타일 고찰

서선옥 ( Sun-ok Seo ),김현정 ( Hyun-jeong Kim ),임지현 ( Ji-hyun Lim ),박은준 ( En-jun Park ) 한국미용예술경영학회 2010 미용예술경영연구 Vol.4 No.2

Almost everyone has a desire to look beautiful, and while the preference changes with the times, aesthetic instinct is immortal. Recently, a radical change in environment has diversified the desires of people who try to pursue a human life, and the entry of women in public affairs and extra in their life have increased the wishes for youth and beauty. There have been advances in hair style, which satisfies these desires, by reflecting realistic history and the state of reality to undergo various changes. The hair design reflects moral culture and the trend of the times of the age as living culture, which is closely related to human with clothing. So the hair style of an era is based on common cognition of fashion of the age, and it affects human life of the age. Style of art in the period of transition from modern times to contemporary times, art nouveau had a great efect on architecture, painting, clothing, accessory, furniture, handicraft and hair style. Art nouveau, which follow a new value and ideal of beauty, features aesthetically various and organic curve and asymmetric design, feminine curve, creeper pattern and linear form, and represents soft curves in hair style, as new art in which is going to reject repetition or imitation for the art of free individuality, and return to underlying conditions in all organic life of nature. For the characteristics of art nouveau style, the feeling of romantic, elegant, exotic mystery and grace, and the freedom and flexibility of curve were expressed, respectively, and could be also expressed at the same time in modern hair style. Such characteristics of art nouveau style have been variously used to contribute to the production of beautiful hair style.

현대 남성의 패션과 헤어스타일에 나타난 메트로섹슈얼 현상에 관한 연구

서선옥 ( Sun-ok Seo ) 한국미용예술경영학회 2009 미용예술경영연구 Vol.3 No.2

These days, amid rapidly rising concern over hair-style as well as men’s fashion, many-sided analyses of contemporary masculinity’s image are made. As the consciousness, which only women should not be the object of liberation, and men and women joint human liberation and the liberation of their subjecthood should come, was changed in the late 20th century, many changes in men’s role and appearance took place. And as their role and appearance were bold, and sexual image was expressed, an aspect, which is freed in authority and formality, and pursues informality, was assumed. Men also tried to create the expression of individuality through appearance, and the pursuit of this individuality could give variety to appearance. The gradual increase of concern over hair-style, which self-presentation is possible, have reformed fashion and hair-style. The hair in hair-style can include feelings and expression as a live artistic material. The hair-style is a means that represents his or her personality, character, individuality, values and life, and reflects the age and culture by giving the dignity for beauty to hair and expressing one's feelings. Recently, men's metro-sexual images, which beautifully adorn oneself with feminine sensitivity in media such as TV, magazine and advertisement, are pervading, and this masculinity is designated as the stylized men, who lead young men’s culture in media, or a metro-sexual class. According to this, this study aims at analyzing the metro-sexual phenomenon to be a clue, which predicts a trend in 21th century, and offer comprehensive vision based on socio-cultural background. What is important become data that can predict the change of men's fashion and hair-style in the future.

보문: 소비자의 헤어스타일 인식이 미용서비스 구매동기, 정보원, 선택기준에 미치는 영향

서선옥 ( Sun Ok Seo ),이중민 ( Joong Min Lee ),박은준 ( Eun Jun Park ) 대한미용학회(구 대한미용과학회) 2011 대한미용학회지 Vol.7 No.2

Today, the improvement of sociocultural life along with economic development raises consumers` concern and expectation for material well-being and beauty. For this reason, though great advances has been made and a big market have been formed in the beauty industry, beauty salons are being called upon more reasonable and scientific marketing strategies as they are troubled by preference change, guarantee of employees and rate cut. So this study intends to help establish an aggressive marketing strategy that can take an advantage over the keen competition in industrial sites by predicting hairdressing service consumers` behaviors to provide with ways of more effective service as there is a close connection between their perception of hairstyle and a sociocultural product, hairdressing service. It was carried out to inquire into the level of their perception of hairstyle and the effect of their perception of hairstyle on hairdressing service purchasing motives, information resources and selection criteria. A survey was carried out on hairdressing service consumers living in Seoul and Gyeonggi areas in January, 2011. Total 500 questionnaires were used for the final analytical data. The data was analyzed by SPSS 16.0, and the frequency, multiple regression, factor and reliability (Cronbach`s Alpha) analyses were carried out for analytical methods of data. And for factor analysis of them, principal component analysis and Varimax were used. Their perception of hairstyle was cataloged into 5 factors of ``self-style seeking``, ``fashion seeking``, ``high price seeking``, ``harmony seeking``, ``easiness seeking`` and ``image change seeking``, and the effect of their perception of hairstyle on hairdressing service purchasing motives, information resources and selection criteria of beauty salon showed that their perception of hairstyle had an effect on 5 factors.

보문 : 여성들의 헤어스타일 인식이 미용서비스 이용동기에 미치는 영향

서선옥 ( Sun Ok Seo ),임지현 ( Ji Hyun Lim ),박은준 ( Eun Jun Park ) 대한미용학회(구 대한미용과학회) 2010 대한미용학회지 Vol.6 No.4

The beauty services industry has formed a large market caused by the industrial development and economic growth, but it is in need of more scientific and reasonable marketing strategies as it is suffering from an excessive competition of beauty salons, the opening of beauty market and the reduction of fare. This study aims to furnish basic data for the beauty services market by inquiring into women`s perception of hair style and purchasing behavior of beauty services. A survey was carried out on women living in Seoul and Gyeonggi areas from September 1 to September 30, 2010 to analyze the difference in purchasing behavior of beauty services according to self-involvement by their age and occupation. Total 500 copies were used as final analytic data. Data was analyzed through SPSS 16.0, and frequency analysis, crosstabulation analysis (χ2-test), factor analysis and reliability analysis were used for analytic methods of data. The level of self-involvement was classified into self-sufficiency and self-insufficiency. For self-sufficiency by age, young women in their 20s to 30s felt a sense of self-sufficiency, and in self-sufficiency by occupation employees enjoyed satisfaction with their ego. For purchasing behavior of beauty service in group classified by age, women in their 10 s and 20 s showed high response rate in "because they would like to look beautiful to the people around", which adolescent women had a strong desire to look beautiful to others. Women in their 20s and 30s showed high response rate in "to change their mood or relieve their stress and change their hair style for following new fashion", which they were sensitive to fashion, and used beauty salons as a method of refreshment. Women in their 30s and aged 50 and over showed high response rate in "for special meeting or events", which as for them, meeting or events were the motive for the use of beauty service. Women over the age of 20 showed high response rate in "because they have to meet many people in social life" compared to other age brackets, which the reason why they played a pivotal role in social life. In purchasing behavior of beauty service in group classified by occupation, students used beauty services to look beautiful to the people around, housewives for special meeting or events, and employees because they have to meet many people in social life.