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소자본 창업과 성과에 대한 탐색적 연구 -미용 산업을 중심(中心)으로-
박일순,민성기,Park, Il-Soon,Min, Sung-Ky 한국벤처창업학회 2009 벤처창업연구 Vol.4 No.3
The paper tried to search the characteristics and performances of the new business openers in the area of the beauty salon business. Most of the business owners are women and university graduates. They are mostly active and positive. The search found that the location is one of the most important subject in the small service business. They also tend to calculate the revenues and expenses everyday. They pay lots of attention for the financial performance. They were not much confident with their capital raising. The lowest point was in the area of governmental support. The size and equity capital followed next. The regression analysis showed that continuous marketing activity is important for the performance of the venture.
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내부마케팅 활동이 감정노동에 미치는 영향 분석: 호텔종업원의 행동유형(DISC)의 차이를 중심으로
박일순(Park, Ill-Soun) 글로벌경영학회 2013 글로벌경영학회지 Vol.10 No.4
종업원이 자신의 직무에 대한 자신감과 정서적인 안정감을 갖고 고객에게 진정어린 마음으로 양질의 서비스를 제공하도록 하기 위해서는 내부마케팅 활동이 우선 고려되어야 할 사항이다. 또한 종업원이 호텔을 이용하는 고객에게 서비스 품질 및 고객만족을 향상시키기 위해서는 회사에서 정해놓은 표현규범에 따라 서비스를 수행하게 할 필요성이 대두되었다. 따라서 호텔은 종업원이 고객에게 표현하는 감정표현의 방식을 지시 통제하려고 하며, 종업원의 감정관리가 경영관리의 중요한 관심사항으로 부각되고 있다. 이에 내부마케팅 요인과 감정노동간의 영향관계에 대한 연구가 필요할 뿐만 아니라 종업원의 개인성향(DISC)에 따른 관련변수의 차별점에 대한 심층적 연구의 필요성이 있다는 인식하에 연구를 하였다. 설문조사는 2012년 2월 20일부터 7월 31일(161 일)까지 호텔 종업원을 대상으로 실시하였으며 321부를 분석자료로 이용하였다. 내부마케팅 요인이 감정노동에 미치는 영향을 분석한 결과, 첫째, factor1의 보상시스템, factor 4의 서비스교육, factor 5의 커뮤니케이션이 감정표현의 빈도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, factor1의 보상시스템, factor 4의 서비스교육, factor 5의 커뮤니케이션이 감정표현의 주의에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, factor1의 보상시스 템, factor 3의 권한위임, factor 4의 서비스 교육이 감정표현의 다양성에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 넷째, factor1의 보상시스템, factor 3의 권한위임, factor 4의 서비스교 육이 감정부조화에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 행동유형(DISC)에 따른 특성변수들의 차이를 분석한 결과, 내부마케팅은 보상시스템과 권한위 임에서 집단간 통계적으로 유의한 차이가 나타났으며, 감정노동은 감정표현의 다양성과 감정부조 화에서 집단간 통계적으로 유의한 차이가 나타났다. 본 연구의 시사점은 내부마케팅 요인이 종업원의 감정노동에 미치는 영향관계를 검증하였고, 종업원의 행동유형(DISC)에 따른 내부마케팅과 감정노동 변수의 차이를 밝혔다는데 그 의의가 있다. 특히 호텔과 같은 환대산업은 고객만족을 위해 종업원이 고객에게 표현하는 감정표현의 방식을 지시 통제해야하며, 종업원의 감정관리가 중요한 전략으로 부각되고 있다는 점에서 본 연구가 호텔 관리자에게 도움이 될 것으로 판단된다. The purpose of this study is to enlarge the research area of hotel business and provide a help to hotel managements and managers with substantial solutions to improve fundamentally their business performance through analyzing systematically the relationship among internal marketing factors, emotional labor on the subjects who work in hotel business. The sample survey was made on the employees working in five-star hotels over the country from 161 days from February 20, 2012 to July 31, 2012. Out of 332 replies to the questionnaire, 321 replies (96.7%) were utilized for analysis. Through the systematic study on the 5 factors of hotel’s internal marketing, emotional labor, following results were obtained. First, identification of influencing relationship between relevant variables of the research models; second, analysis of in the relationship between internal marketing factor and emotional labor. Hence, it is most important for a hotel to figure out the exact needs and desires of employees and establish and execute an effective internal marketing strategy that can produce an interaction effect between employees and organizations in consideration of hotel’s business environment and characteristics. Such result of the study can be usefully utilized when hotel managements or managers establishes a competitive and differentiated marketing strategy after setting improvement solutions for internal marketing activities and job satisfaction.
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박일순 ( Il Soon Park ),김혜진 ( Hye Jin Kim ) 한국치위생학회(구 한국치위생교육학회) 2013 한국치위생학회지 Vol.13 No.4
Objectives : The purpose of this study is to analyze the causes of stress driven by the national examination and to find out correlation between stress factors and students` general characteristics. Methods : Data were collected from self-reported questionnaires by dental hygiene students in D university in February, 2012. Results : Those having good high school GPAs (p<.05) and high preliminary test scores (p<.01) towards dental hygienist (p<.05). National license examination was the most stressful factor for 54.2% of the students. Much more stressful pressure goes to students of non-scheduled admission (p<.01), students who graduated from vocational high schools(p<.01), students with good high school GPAs (p<.05), and having high preliminary test scores(p<.05). Most of the students tended to bear the burden on national written examination with an average of 4.17. The most difficult subject was oral biology introduction (average 4.52). Oral biology introduction was more stressful to students of early admission, students graduating from vocational high schools (p<.05), students with good high school GPAs (p<.05), and students who had relatively low preliminary test scores (p<.001). Conclusions : It is crucial to reduce stress factors and to develop related programs.
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치과 코디네이터 교육대상에 따른 교육만족도 및 인식에 대한 조사 연구
박일순 ( Il Soon Park ),윤혜정 ( Hye Jeong Youn ),이경희 ( Kyeong Hee Lee ) 대한예방치과·구강보건학회 2009 大韓口腔保健學會誌 Vol.33 No.3
Objectives: The purpose of this study was to examine the awareness of the dental coordinators and the educational satisfaction level according to the educational period, to determine the effects of the education and the problems with it, and ultimately to suggest what improvements should be made. Materials and Methods: A survey was conducted, for approximately a year and four months from March 2007, on the dental hygienists who were taking post-graduation dental coordinator courses and the students who were taking dental coordinator courses. The data was analyzed by χ2(Chi-square)tests, t-tests and one-way ANOVA. Results: The findings of the study were as follows: 1. As for the perception of dental coordinator education, every dental coordinator and the majority of the students (96.1%) recognized the necessity of dental coordinator education. The dental coordinators (26.1%) viewed the private institution curriculums as the best curriculums to nurture dental coordinators, and the students (39.4%) preferred regular college curriculums (p<0.01). As for the reason why they felt the need for sustained education, the largest numbers of the dental coordinators (38.1%) and students (45.3%) considered it necessary to receive systematic education. 2. Regarding the dental coordinator curriculums, all the dental coordinators and most of the students (94.2%) thought that the curriculums would be of use for future job performance (p<0.05). As for the necessity of a dental coordinator certification examination, the greatest number of the dental coordinators (85.2%) and students (89.7%) consented to the need for that. As a result of asking the assenters the reason for wanting dental coordinator certification examination, the greatest groups of the dental coordinators (46.7%) and students (74.8%) believed that it could contribute to bolstering professionalism (p<0.001). 3. Concerning the educational satisfaction level, the dental coordinators (3.66±0.48) expressed better satisfaction than the students (3.34±0.50). The dental coordinators were better gratified than the students in every regard (p<0.001). Conclusion: The above-mentioned findings suggested that it would be advisable to provide dental hygienists with a certain level of a clinical career with education in order to ensure the success of dental coordinator education, to improve the national oral health and to bolster the rationality of dental officy ofnagement. The development of the kind of system that aims at assessing the performance of dental institutions through the dental coordinator system is expected to stir up not onlylity ootivation of employees, but also the orgaopmational performance.
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직무 스트레스가 이직의도에 미치는 영향 분석 : 내부마케팅의 매개효과를 중심으로
박일순(Illsoun Park) 융복합지식학회 2020 융복합지식학회논문지 Vol.8 No.3
뷰티산업은 인간의 아름다움에 대한 욕구 증가와 K뷰티의 해외시장 진출 등으로 꾸준히 성장하고 있다. 그러나 뷰티종사자들은 MOT(고객접점서비스), 과도한 근무시간, 낮은 보수 등으로 인한 스트레스로 감정이 소진되고 궁극적으로는 이직을 고려한다. 따라서 뷰티종사자들의 직무스트레스는 대부분 부정적인 결과를 초래하기 때문에 내부마케팅 활동을 통해 스트레스를 감소시키고 직무만족도를 높일 수 있는 조직차원의 관리가 필요한 시점이다. 따라서 본 연구는 직무스트레스가 이직의도에 미치는 영향관계를 심층적․체계적으로 분석하고, 특히 스트레스와 이직의도간의 관계에서 내부마케팅의 매개효과를 심도있게 분석하였다. 연구결과, 내부마케팅은 직무스트레스와 이직의도 사이에서 부분 매개작용을 하는 것으로 나타났다. 이는 뷰티경영자가 종사자들의 직무스트레스를 세밀하게 파악하여 보상제도, 서비스교육 및 배치, 서비스관리지침 등의 차별화된 전략을 수립하는데 도움을 줄 것이다. The beauty industry is steadily growing due to the growing desire for human beauty and K Beauty’s advance into overseas markets. However, beauty workers experience a lot of job stress due to the process of customer contact service, excessive working hours, low pay, etc., resulting in poor service quality and ultimately incentive to turnover. Since most of the job stress of beauty workers have negative consequences, it is time for organizational management to reduce stress and increase job satisfaction through internal marketing activities. This study analyzed in depth and systematically the relationship between job stress and turnover intention, and especially the mediating effect of internal marketing in the relationship between stress and turnover intention. The results show that internal marketing has a partial mediation between job stress and turnover intention. This will help the beauty industry managers to closely grasp the job stress of internal customers and establish differentiated strategies such as compensation system, service training and deployment, and management guidelines.
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