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전기자동차 충전기의 사용현황 및 UI 디자인 개선에 관한 연구
조은혜(주저자) ( Eun Hye Cho ),박승배(교신저자) ( Seung Bae Park ) 한국정보디자인학회 2015 정보디자인학연구 Vol.24 No.-
This research is about present status of use for Electrical Vehicle charging and design improvement User Interface, which has an objective for users to be able to find it easy with intuition to handle the buttons, texts, icons, or colors of UI’s charging screen interface of LS Cable & System. The research has been conducted by the users of EV charging station and carried out a study with qualitative research techniques in order to see any improvements or complementary conditions, which make it easy to figure out the problems of users’ difficulties more deeply. As a result, numerous problems such as activating condition button, defeat of inductive actions, too many options, misuses of text and background colors have been found and ,therefore, could able to catch the requirements that are demanded by users. Guidelines are suggested for design improvements of EV charging screen interface based on the problems which had been found through this study. Conclusion has been arrived at the point that, in terms of activating buttons, shadow has to be removed for being misrecognized buttons with icons, button colors have to be changed against background colors or chosen with colors of lower brightness. It is required to adopt animation or actual image icons, categorize the overlapping options . selection systems are recommended . increase visibility using complementary color contrast, employ the colors that make it possible to establish the identity of the EV charging screen interface itself as a whole. Based on the result of this research, it is desirable to contribute to UI design development of EV charging screen interface making it user-friendly and considering their requirements and convenience.
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김민지(주저자) ( Min Jee Kim ),박승배(교신저자) ( Seung Bae Park ) 한국정보디자인학회 2015 정보디자인학연구 Vol.25 No.-
Owned media generally proceeds as a long term plan. Therefore, it has an advantage as an approach which allows sustainable marketing. It not only serves its original role but also plays a role as a communication method. However, due to its method of communicating directly with customers, its credential is lowered from the perspective of customers. Therefore, its connectivity between social media and paid media is becoming more important. Since owned media is owned and managed directly, it is economic. Similar to paid media, owned media can exert greater influence as managing cost than media cost. Compared to earned media, it is more effective due to being more predictive. By analyzing online and offline cases of owned media, we examined operational methods and strategy of application.
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