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RISS 인기검색어
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- 저자 : 박상금 ( Sang Keum Park ) (검색결과 2 건)
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Effect of Perceived Value on Memories, Attitudes, and Loyalty : Social Enterprise Products
박상금(Sang-Keum Park),이용기(Yong-Ki Lee),유동근(Dongkuen Yoo) 한국유통과학회 2015 유통과학연구 Vol.13 No.2
Purpose – Various social issues have arisen since the beginning of the 21st century therefore, enterprises that disregarded social issues have become unsustainable, and social enterprises have appeared to address these issues. A social enterprise is a social mission-focused organization that uses a market-based strategy and has a vulnerable business structure. To be self-sustainable, a social enterprise should make consumers aware of the value that it provides and secure its profitability through consumer consumption. From this perspective, this study investigates the relationship between perceived value (utilitarian and hedonic) and loyalty, and examines how memory and attitudes play mediating roles between perceived value and loyalty. For these purposes, the author developed a structural model consisting of several variables. In this model, perceived value, which was utilitarian and hedonic, was proposed to affect the memory and attitudes toward social enterprise products, thus increasing loyalty. Therefore, memory and attitudes were proposed as core mediating variables between perceived value and loyalty. Research design, data, and methodology – To analyze the proposed model, data were collected from 582 respondents and analyzed using SPSS 21.0 and AMOS 21.0. To test unidimensionality and the nomological validity of the measures of each construct, we employed a scale refinement procedure. The results of the reliability test with Cronbach’s αand confirmatory factor analysis warranted the unidimensionality of the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of the correlation analysis. The result of the overall model analysis demonstrated a good fit (χ2=529.881, df=144, χ2/df=3.680, p-value=0.000, GFI=0.905, NFI=0.948, CFI=0.961, RMR=0.036, RMSEA=0.068). Results – The findings are summarized as follows. First, the hedonic and utilitarian value of social enterprise products ha
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마이크로크레딧 이용 후 저소득 여성 한부모가구주의변화 유형에 관한 분석- Q방법론을 중심으로-
임유진 ( Yu Jin Im ),임은의 ( Eun Eui Yim ),박상금 ( Sang Keum Park ),이예승 ( Ye Seung Lee ) 한국가족사회복지학회 2014 한국가족복지학 Vol.45 No.-
본 연구는 마이크로크레딧 이용 후 저소득 여성 한부모가구주가 주관적으로 경험하는 창업 이후의변화 인식 유형과 유형별 특성을 파악하는데 목적이 있다. 이를 위해 인간의 주관성 영역을 연구 대상으로 삼는 Q방법론을 사용하였으며, 수집된 자료는 QUANL PC 프로그램으로 처리하였다. 연구대상은 마이크로크레딧 프로그램을 이용한 저소득 여성 한부모가구주이며, 이들의 창업이후의 변화를 측정하기 위해 32개의 Q표본을 선정하였다. 창업이후의 변화 유형은 4가지로 분류되었고 제1유형은 긍정적 자기실현형, 제2유형은 스트레스 호소형, 제3유형은 경제적 변화 집중형, 제4유형은 대인관계 인식형으로 분석되었다. 본 연구에서 확인된 창업 이후의 변화는 저소득 여성 한부모가구주의 창업이 생계수단 그 이상의 복합적이고 다차원적인 의미임을 발견할 수 있는데, 이를 바탕으로 저소득 여성 한부모가구주 대상 창업지원 프로그램의 정책 및 실천적 방안을 제언하였다. The theme of this study is the construct of recognition after foundation among thelow-income female single parents. The aim of this study is identifying the construct of thechange in the perception among the low-income female single parents and analyzing the traitof each type in it. This research was used Q methodology and QUANL program was used fordata coding and the factors in the construct. The objects of this research was the low-incomefemale single parents who used the microcredit program. As a result, the final 32 Q-samples were chosen and 4 factors were identified. Four Factorsdrawn from this analysis were as the following: the first factor named as ‘Positive selfrealization’, the second factor named as ‘Accumulation of stress’, the third factor named a ‘Dependence on income’and final factor named as ‘Interest in interpersonal relationship’. Basedon the result of this study, we found that the meaning of the foundation of the low-incomefemale single parents was not just for a living but complex and multidimensional. Accordingto this result, these researchers suggested the policies and practical plans.
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