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민양기(Min Yang Ki),이윤섭(Lee Yoon Sub) 한국해양관광학회 2015 해양관광학연구 Vol.8 No.2
According to the new tourism trend, fishing village tour has been focused as one of strategies to increase income and the life quality of village residents. But, This study proposes how the lifestyle of the tourists and their fishing village tourism selection attributes affect their satisfaction. This research has conducted literature and empirical studies to attain its purpose. Data were collected from visitors of Hong Sung NamDang fishing village. A total of 248 samples were finally used for the analysis. Data analysis techniques used in this research were Frequency analysis, Factor analysis, Cluster analysis, One-way ANOVA(Analysis of variance), and Regression analysis. The results were as follow: Firstly the lifestyle of the tourists were grouped into five dimensions. Secondly, three clusters were conducted by clustering analysis including ‘the positive-participation group’, ‘leisure-inclination group’, ‘substantiality- pursue group’. Third, lifestyle factor and fishing village tourism selection attributes had positive influence on satisfaction with tourism. The results of the study were that the practical consumer-oriented marketing strategies are developable by using lifestyle of the tourists. and be establishment of fishing village tourism marketing strategy and tourism operation policy as a guideline.
해양관광축제 방문객의 체험요소, 방문만족도, 행동의도에 관한 연구
민양기(Min Yang Ki),이윤섭(Lee Yoon Sub) 한국해양관광학회 2016 해양관광학연구 Vol.9 No.2
This study is intended to analyze the effect relations among experience factors, tourist satisfaction, and behavioral intention of visitors to maritime festivals, and find a way to activate maritime festivals. To achieve the purpose, this researcher conducted a questionnaire survey on participants of the maritime festival. The results are as follow, Firstly, as a result of conducting factors analysis. 4 factors explained namely escape, education, esthetic and entertainment in visitor’s experience. Second, as the result of empirical analysis, festival experience factors were found to have positive(+) effects on the degree of satisfaction and behavioral intention. Third, the experience factors of local festivals were found to have significant correlations with behavioral intention. Conclusively, the higher the perceived value of the maritime festival participants, the more impact it had on the tourism behavior’s intentions.
농촌관광 선택속성이 만족, 재방문의도, 추천의도에 미치는 영향 연구
민양기(Min, Yang-Ki),이윤섭(Lee, Yoon-Sub) 한국여행학회 2012 여행학연구 Vol.- No.33
Traditionally farm village have been understood as region compared to urban area by ecological, social, cultural, and economical characteristics. And importance of rurality that is basic property of rural area have been emphasized, and it was discriminated against city area. The purpose of this study was to analyze the effects of selection attributes on satisfaction of rural tourism and to determine the reason behind satisfaction, revisit intention, and recommendation. From 250 questionnaire distributed, 235 were analyzed using SPSS 13.0 package. Both descriptive and inferential were used to analyze the data such as factor analysis, regression analysis. In conclusion, this study has found that satisfaction of rural tourism affects the intention of revisit positively and recommendation as well. Attraction and experience program is one of the most important factors to increase visitors satisfaction.
축제관광자의 지각된 가치의 선행요인과 결과요인과의 관련성
민양기(Yang-ki Min),김판영(Pan-young Kim) 한국여행학회 2007 여행학연구 Vol.26 No.-
Festivals are increasingly being used as an instruments for promoting tourism and boosting the regional economy. Much research, undertaken from a variety of perspectives, exits on festivals. However, very few studies related to perceived values have been published The object of this study is to analysis the relationship among evaluation attribution of festival, perceived values, and overall satisfaction of festival tourists. Tourists of the Ganggyeong Salted Seafood Festival in 2006 were investigated for our field survey. The research revealed that evaluation attributions affected on perceived value and outcomes. And the perceived values significantly effect on overall satisfaction and future customer behavior(revisit and positive word of mouth). Therefore the result show that support the proposed conceptual framework.
지역축제의 지각된 품질이 재방문, 구전에 미치는 영향연구
민양기(Yang-Ki Min) 한국여행학회 2008 여행학연구 Vol.29 No.-
The object of this study is to analysis the relationship among perceived quality of festival, perceived satisfaction, and behavioral intention of tourist. The Young-Dong Grapes Festival in 2008 was investigated for our field survey. The research revealed that evaluation attributions affected on perceived quality of festival and behavioral outcomes. The results of the regression analysis is as like follows. First, Perceived quality of festival had positive effects on the customer satisfaction. Second. perceived satisfaction had positive effects on behavioral attitude(revisit & positive word of mouth). Based upon the results of analysis, it is necessary that the manager or planner of festival must pur the emphasis on researching and planning festival programme particularly on participating program Its program works as pull factors and leads the success of festival.
민양기(Yang-Ki Min),이윤섭(Yoon-Sub Lee) 한국여행학회 2009 여행학연구 Vol.30 No.-
This article is to analyze participants’ motivation of regional festival. Motivation of festival attendance has been used as a valuable information for promoting satisfaction and revisit. This study aimed to explore motivation of Eumseong Pum-ba Festival attendants and find the relations among motivation, satisfaction and revisit. The results of the factor analysis show that 15motive items were classified as five dimensions(novelty, escape, peculiarity, friendship, education). The results of the multiple regression analysis indicate that all motive factors were statistically significant with festival attraction. The findings indicate that regional festival planners can enhance participation through differentiated promotion strategy on each market segmented by motivating factors.
민양기(Yang-Ki Min),이윤섭(Yoon-Sub Lee) 한국여행학회 2001 여행학연구 Vol.14 No.-
The consumer's satisfaction of travel agency's service is the best strategy for survival as the gradually increasing environment of market competition travel industry. Marketers of travel agents have to understand how the tourist is satisfied or unsatisfied, so the purpose of this study is to offer an alternative for consumers satisfactions of travel service and policy. In particular, in terms of re-purchasing and creation of new customers, the research into the degree of satisfaction of customers and purchasing behavior of tour products can be considered very important. In travel agency management the importance of travel agency must be evaluated to form, develope and maintain building relationship with customer. It is possible for customer's satisfaction to attain the aim of marketing thru every activity by the stage of building relationship with customer, keeping relationship with customer, and interest maximization of both travel agency and customer.
Wallenberg`s syndrome 치험(治驗) 1례(例)를 통해 본 동(東).서협진(西協診) 유형(類型) 연구(硏究)(1)
장현호 ( Hyun Ho Jang ),양현덕 ( Hyun Duk Yang ),민양기 ( Yang Ki Min ),손일홍 ( Il Hong Son ),석승한 ( Seung Han Suk ),민상준 ( Sang Joon Min ),류영수 ( Yeoung Su Lyu ),이건목 ( Geon Mok Lee ),강형원 ( Hyung Won Kang ) 대한한방신경정신과학회 2001 동의신경정신과학회지 Vol.12 No.1