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      • KCI등재
      • KCI등재

        환경 라벨링에 대한 소비자 혼란의 실증적 연구와 소비자 환경교육의 함의

        문선정(Sun-Jung Moon),이수형(Soo-Hyung Lee),이정민(Jeong-Min Lee) 한국환경교육학회 2014 環境 敎育 Vol.27 No.1

        In recent years, as more and more consumers have been particularly concerned about the purchase of environmentfriendly products, the confusion issue with regard to eco-labelling began to emerge. It is mainly due to the floods of environment-friendly products and all sorts of related eco-labelling and green claims in the market. Also flourishing of various eco-labels that have no clear meaning adds to the consumer confusions. These phenomena make the consumers think of eco-labels only as a marketing means to induce more purchases and lead to the great distrust of product’s environmental performances. Thus, the purpose of this study is to examine the consumer confusions of eco-labelling and to suggest some solutions to alleviate the confusion problem and to provide implications of environmental education for consumers. This study attempts to investigate empirically the relationship between consumer confusions of eco-labelling and consumer’s responses (i.e., negative emotion, trust and word-of-mouth). The questionnaire surveys were targeted for the consumers who had experiences of purchasing environmentally-friendly foods. The results of the structural analyses indicated that the three dimensions of confusions behave differently in their linkage with the negative emotion.

      • KCI등재

        연구논문 : 가변적 웨딩드레스 디자인 개발을 위한 연구

        전미진 ( Mi Jin Jeon ),문선정 ( Sun Jeong Moon ),정삼호 ( Sham Ho Chung ) 한국의류산업학회 2013 한국의류산업학회지 Vol.15 No.5

        A variable dress design can be an alternative to satisfy a consumer need for diverse expression and self-realization at a lower cost factor. In the area of wedding dress, the change in the trend of wedding culture (which tends to demand more units of wedding dress) makes the cost factor more important in the purchase selection. A variable design has a clear advantage for wedding dresses and the wedding industry. This is the first research on a variable design that focuses on wedding dresses. This research develops a variable wedding design which respects consumer preferences independent of a variable wedding dress design that presents a new shape of silhouette or the development ofa new wedding dress materials. A survey on the supply side was conducted to examine market preferences by first browsing the Naver portal site and then checking the websites of major wedding dress suppliers. A questionnaire survey was conducted with a sample of 348 brides-to-be that inquired on wedding dress selection factors and purchase patterns. The survey shows that consumers prefer mermaid and A-line silhouettes, silk material, white-ivory color, and tube top necklines. The result conforms to the types commonly found in the designs of suppliers. We apply a detachable design to a basic mermaid silhouette and implemented change for 7 kinds of styles -based on the result of the survey. We suggest a variable wedding dress design as a new means to solve the cost concern and the customer need for diverse expression. The research represents a new life style for wedding culture and facilitates the development of the wedding industry.

      • KCI등재

        다운대체 아웃도어 재킷의 디자인 개발

        이달아(Dal A Lee),문선정(Sun Jeong Moon),정삼호(Sham Ho Chung) 한국복식학회 2013 服飾 Vol.63 No.8

        The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people`s daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers` outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

      • KCI등재

        아웃도어 상품개발을 위한 국내,외 브랜드 디자인 연구

        심희란(Hee Ran Sim),문선정(Sun Jeong Moon),정삼호(Sham Ho Chung) 한국복식학회 2012 服飾 Vol.62 No.8

        The increase in the consumption of outdoors sportswear is not because of an increase in sales from hiking enthusiasts but rather the general public`s desire to wear them as everyday clothing. We expect that the market for the outdoors sportswear will grow gradually as people feel the need to wear extra outerwear for protection from wind everyday. Furthermore, as the consumers` demands for these outerwear increase, their desire for more variety increases as well. Five prominent domestic brands were chosen for the analysis. The selection method included two factors: 1) the brands with the highest sales figures in the last five years 2) brands that were mentioned most frequently in fashion articles (i.e apparel news, fashion biz) from 2009 to 2011. the goal is to analyze each of the brands` different concepts of outerwear design so that the results from the analysis can be used to develop better more diverse products in the market and satisfy with the consumers` need. In the end we have to develop better technology and more diverse designs in order to meet the increase in consumers` need. They are interested in sportswear and functional clothing; we have to satisfy their need. for diverse selections in their outerwear and this is especially the case with consumers in their teens and twenties.

      • KCI등재
      • 실버의류 브랜드의 인대와 피팅모델 사용실태에 관한 연구

        정삼호 ( Shan Ho Chung ),홍병숙 ( Byung Suk Hong ),소황옥 ( Hwang Oak Soh ),유은옥 ( Eun Ok Yoo ),문선정 ( Sun Jeong Moon ),김수아 ( Soo A Kim ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2006 생활과학논집 Vol.23 No.-

        The purpose of this research is to analyze the present state of dress forms and fitting models used by clothing manufacturers and suggest the better plans. The researcher conducted questionnaire surveys on silver target brands. The results of the study are as follows: 1. The dress forms was used for ``modifying apparel patterns``(66.7%)>``Making draping pattern``(23.8%)>``showing fitting states of apparel``(4.8%). It means that the appearance of their apparels is reflected by the shape of their dress forms. 2. 66.7% were using Korean dress forms, whereas the rest(33.3%) were using expensive imported dress forms; Japanese ones. Most brand were using forms with partial or overall modification according to their target consumers` body shapes except 26.7% of brands that the shape of silver body forms needs to be improved by considering their own body characteristics. 3. The fitting model was using for checking comforts by their movements. 4. By fitting, they uselly corrected pattern errors of parts of shoulders, waists, lengths which could be changed by aging. 5. When it shows differences between body forms and shape of fitting models, 54.6% of respondents said that the latter was prior to the former. It implied they didn`t rely on their dress form and they might have need of the proper form.

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