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RISS 인기검색어
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- 저자 : 문금옥 ( Keum Ok Mun ) (검색결과 3 건)
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문금옥 ( Keum Ok Mun ),권오혁 ( Oh Hyuk Kwon ),최근희 ( Keun Hee Choi ) 한국미용학회 2012 한국미용학회지 Vol.18 No.1
As emotion came to the fore in such fields of service industry as emotional management, emotional marketing, emotional engineering and emotional leadership in the 21st century, all the cultural fields also have attached great importance to the value of emotion, thus positioning the emotional trend as a new tide of times. Purpose of this study was to examine the literature on the emotional services of existing cosmetic service business and then present the components of emotional service marketing. In addition, the investigator examined the influence of the five emotional service components recognized by beauty salon users upon customer satisfaction and significance, in order to minimize customers` complaint and cope with customer psychology appropriately, thus providing help in establishing emotional service marketing strategies for customers` re-visitation. In order to concretely materialize consumers` emotional desires in the sales of tangible products and intangible services, it is necessary to examine and find out consumers` psychology. So, the investigator established the service areas of five senses as influential variables upon such dependent variables as satisfaction and preference. And the investigator carried out the analysis on satisfaction and significance as parameters and then statistically processed it through a questionnaire survey. Study findings showed that all the service areas of five senses (sight, hearing, taste, touch and smell) had statistically significant influence upon significance and preference. Among them, the sense of sight had the biggest influence upon significance and preference and it was followed by the sense of touch and the sense of smell in order. In addition, study findings showed that beauty salon customers recognized cosmetic services not only by its technologic aspects but also by their five senses` emotional aspects and regarded their five senses` satisfaction with services as their satisfaction with the beauty salon itself. Furthermore, their preferences of a certain beauty salon were influenced by their five senses` satisfaction with services as well.
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안토시아닌과 플라본을 함유한 흑미의 모발 염색력과 모발 보호 효과
문금옥 ( Keum Ok Mun ),김기영 ( Ki Young Kim ) 한국미용학회 2013 한국미용학회지 Vol.19 No.5
Long term and excessive exposure of chemical hair dyeing cause to hair damage, dermatitis and cancers. In this study, coloring effect, colorfastness and hair damage were investigated in two positive control dyes(oxidizing colorant, henna(Rawonia inermis) and 3 different prepared black rice extracts. Seven hair pieces were divided for normal, bleaching and treatment with oxidizing colorant, henna and 3 kinds of blackrice. Hair pieces and shafts of all pieces were measured color value, thickness and tensile strength and observed change of hair cuticles` structure before and after 30-times shampoo. As the result, the color revealed rose in oxidizing colorant treated hair piece, matt khaki in henna treated hair piece, red-violet in balck rice ethanol extract treated hair, bright red-violet in balck rice ethanol extract and acid treated hair, ash brown in black rice ethanol extract and alkali treated hair. All hair pieces were faded after 30-times shampoo, especially oxidizing colorant treated hair piece was the strongest. Not only thickness and cuticle thickness of hair shafts in henna treated hair shafts and 3 kinds of black rice treated hair shafts before and after 30-times shampoo were thicker, but also tensile strength was stronger compare to oxidizing colorant treated hair shafts. Damage of cuticles showed heavier in oxidizing colorant treated hair shaft than that of henna and 3 kinds of black rice extracts. In conclusion, treatment of black rice extract and acid/alkali can be useful for the natural hair colorant.
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노원주(Won Ju Roh),문금옥(Keum Ok Mun),권오혁(Oh Hyeok Kwon) 한국인체미용예술학회 2016 한국인체미용예술학회지 Vol.17 No.4
Middle-aged women who have been active in consumption as the leading figure of economic activities emphasize quality in their lives and concentrate on taking care of their look. This study attempted to figure out how the consumption-oriented, middle-aged housewives and working women see their hairstyles and give the beauty salons targeting these middle-aged women help in their marketing. In terms of analysis techniques, frequency and percentage were estimated to investigate the general characteristics of the subjects. To examine the factors which change middle-aged women’s hairstyles, their perception on hairstyles and current hairstyles, t-test, one-way ANOVA, χ² (chi-square) and frequency analysis were performed. The study results found the followings: First, both middle-aged housewives and working women were highly aware that a hairstyle has a significant effect on a person’s image. In addition, a slight difference was found by age, marital status, educational background, occupation and monthly income without statistical significance. Second, in terms of middle-aged women’s current hairstyles, a short wavy hairstyle was most popular in both middle-aged housewives and working women, followed by a medium wavy hairstyle. In both middle-aged housewives and working women, a significant difference was found in terms of monthly income. Third, according to middle-aged women’s perception of hairstyles, both middle-aged housewives and working women loved short hair in average with significant difference by age, marital status and occupation. In terms of preference of a perm, it was average in both middle-aged housewives and working women with statistically significant difference.
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