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미용실 소비자의 라이프스타일에 따른 서비스품질 디스플레이, 정보원활용에 대한 상관관계
류선이(Ryu Sun Yi),박옥련(Park Ok Lyun) 한국인체예술학회 2009 한국인체미용예술학회지 Vol.10 No.1
The objectives of the study were to analyze the factors of Lifestyle, service quality, display, utilization of informants; to examine the correlation between life style and service quality, between lifestyle and display, and between display and the source of information. Customer's various lifestyles were classified as price-oriented, trend oriented, brand oriented, convenience oriented, appearance oriented. This classification was meaningful and showed high level of reliability. Significant correlation between the lifestyle and service quality was found specially in appearance oriented customers. It was also found that the correlation between lifestyle and display is significant in appearance oriented customers. The correlation analysis between the display and utilization of informants showed that there was significant correlation in personal service, external/internal service, technical service, after service under human resource information factor. I hope the above mentioned findings of the study would be utilized for providing information for beauty shop customers
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라이프스타일에 따른 서비스품질 및 디스플레이 소비 욕구 차이에 관한 연구 -미용실 소비자를 대상으로-
류선이 ( Sun Yi Ryu ),박옥련 ( Ok Lyun Park ) 한국미용학회 2009 한국미용학회지 Vol.15 No.2
This study classified 4 life-style groups through clustering analysis with analyzing and extracting life-style factors of the clients. We named group 1 to the conservative type of pursuing appearance, group 2 to the type of pursuing appearance, group 3 to the type of indifference, and group 4 to the type of pursuing personality. The results of analysis are as follows: Firstly, the conservative type of pursuing appearance and the type of pursuing appearance appeared as groups which have characteristic of using appropriately service quality and display construction. Secondly, the type of indifference appeared as group which has characteristic of using negatively of them. And thirdly, the type of pursuing personality appeared as group which has characteristic of using positively of them. The difference of investigating objects` characteristics according to life-style group was analyzed, and the results are as follows: gender, the existence of marriage, job, total income a month, and spending money a month appeared to be significant. Age and educational level appeared not to be significant. We are intending to provide practical information use of beauty shop clients with information of research results above.
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서비스 구성요소가 고객 만족도 및 재방문에 미치는 영향 -부산지역 미용실 소비자를 대상으로-
류선이 ( Sun Yi Ryu ),박옥련 ( Ok Lyun Park ) 한국미용학회 2009 한국미용학회지 Vol.15 No.4
This study analyzed the effect that service quality, display, and the use of information source of the clients have on consumer satisfaction and revisit. The results are as follows: it appeared that service quality factor, display factor, and the use of information source factor as independent variables had high explanation and significant effect on consumer satisfaction and revisit as dependent variables. It appeared that human service out of the service qualities had the highest effect on consumer satisfaction. And it appeared that technical service had the highest effect on revisit. First of all, atmosphere out of the display factors had high effect on consumer satisfaction and revisit, and had the second effect on the plan of lighting. It appeared that the use of information source out of human information had the highest effect on consumer satisfaction and revisit. Also it was analyzed that consumer satisfaction had high explanation and significant effect on revisit. This study intend to provide the management of beauty shop with useful information on the basis of the results above.
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