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태권도 시범이 도장경영에 미치는 전략적 가치 및 효과에 관한 연구
윤상화(Yoon, Sang-Hwa),노정환(No, Jung-Hwan) 용인대학교 무도연구소 2007 武道硏究所誌 Vol.18 No.1
The quantitative expansion of Taekwondo gymnasiums has revealed many problems, and an effort for changing the gymnasium management and gaining an advantage over competition is desperately needed by front managers. Therefore, the necessity of managerial strategic improvement to run the gymnasiums efficiently has been greatly emphasized. This study examined the impacts of combining Taekwondo and management, and figured out its value and effect in terms of management strategy. To achieve the purpose of the study, a survey was conducted by the elementary, middle, and high school students who get Taekwondo training, their parents, and coaches of Taekwondo gymnasiums, which were running the Taekwondo exhibition teams in Seoul and Kyonggi provinces. The results are as follows: First, since students who get Taekwondo training tend to recognize Taekwondo as a means of self-defense in a situation where school violence is rampant, Taekwondo gymnasiums need to give an effort to teach the art of self-defense of Taekwon education to meet their demand. Second, the Taekwondo exhibition has a great impact on students" decision making in Taekwondo, and their parents have been influenced by the words of neighbors. It is necessary for us to focus on Taekwondo exhibition and the word of mouth effect in order to establish Taekwondo"s marketing strategy. Third, to give a positive influence on students" decision making in on the choice of Taekwondo gymnasiums, the service mind and image building of the supervisor are important and the managerial strategy to give their parents a high satisfaction is also necessary. Fourth, with regard to the necessity of the Taekwondo exhibition, it was shown that students thought the exhibition is necessary since it brings up their interests and enforces their eagerness to train harder whereas the supervisors recognized the value of the exhibition in advertising and reinforcing the competitiveness of their gymnasiums. Hence, the exhibition team should be operated in the viewpoints of students and parents. Fifth, the exhibition of the exhibition team showed a limitation that it remained as a gym event of Taekwondo level test. However, it needs more diversification of exhibition places which has higher promotion effect, such as a park. Lastly, it is necessary to establish a managerial strategy in order to enhance the recognition of students and parents about Taekwondo and enable stronger advertising effects through the activity of Taekwondo exhibition. Based on the results of the study, the efficient management of the Taekwondo exhibition team is necessary in terms of managerial strategy in order to enhance the educational effect of the students and promotional effect of Taekwondo gymnasiums.
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