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- 저자 : 노여진 ( Yeo-jin Noh ) (검색결과 2 건)
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헤어 미용서비스 선택 시 위험지각요인이 고객 행동의도에 미치는 영향
노여진(Yeo-Jin Noh),이기명(Ki-Myung Lee),정현진(Hyun-Jin Jung) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.2
This study attempted to investigate customers' risk perception factors and their effects on customer behavior in the selection of hair salon services. For this, data were collected through a questionnaire survey, and a total of 267 copies were used for analysis. Then, SPSS 21.0 was used for a frequency analysis, descriptive statistics, a factor analysis, a reliability analysis, one-way ANOVA and a multiple regression analysis. As a result, the study found the following: First, fewer than half of the customers were satisfied with their current hair salon services, and many of them were not loyal and were willing to switch hair salons if possible. Second, in terms of the risk perception factors in the selection of hair salon services, the following five factors were derived; relation risk, technology risk, price risk, loss risk and follow-up risk. Third, a difference was found between risk perception and customer behavior depending on the level of their satisfaction on hair salon services and the selection criteria for the services. Lastly, it was observed that customers were more likely to change salons when the technology risk was perceived to be high while both switching and continuous behaviors were observed when the price risk was highly recognized.
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미용실 관리자의 커뮤니케이션 코칭과 조직구성원의 조직몰입이 직무만족과 업무성과에 미치는 영향
노여진 ( Yeo-jin Noh ),진용미 ( Yong-mi Jin ) 한국미용학회 2017 한국미용학회지 Vol.23 No.5
The purpose of this research is to suggest the direction of coaching education for manager by investigating how communication coaching of beauty shop manager and organizational commitment of organization member influence on job satisfaction and work performance and checking the level of communication coaching that organization members put emphasis by that. And its results are as the followings. First, as the results of investigating the level of communication coaching, organizational commitment, job satisfaction and work satisfaction, communication coaching was drawn as three factors such as relation, feedback, listening closely, organizational commitment was done as three factors such as aggressive engagement, emotional engagement, moral engagement, job satisfaction was done as two factors such as working environment, job satisfaction and work performance was done as single level. Second, as the results of the influence of communication coaching of beauty shop managers on job satisfaction and work performance of organization members, it appeared that working environment, work satisfaction and work performance rise as the factor of communication coaching factor rises. Third, as the results of the influence of organizational engagement of organizational commitment of organization member on job satisfaction and work performance, it appeared that working environment, work satisfaction, work performance rise as organizational commitment rises and work performance rises as job satisfaction rises. As the final conclusion, it is considered the plan that makes the organization members be satisfied with their works and improves their performances by increasing the engagement of its members through specific research of coaching activities of mangers.
KCI
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