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- 저자 : 김희전(Kim Hee Jeaon) (검색결과 1 건)
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김희전(Kim Hee Jeaon),김경원(Kim Kyung Won) 한국여행학회 2008 여행학연구 Vol.28 No.-
This study aims to discuss the marketing strategies to commercialize the Sogok-ju village, well-known home-brewed liquor. Analyzing the existing literature and research results, this paper points out the problems of the current stage of commercializing the Sogok-ju Village and also discusses the alternative strategies for the better. Since the Japanese occupation period, Korean's own culture of home-brewing, which had been disappearing, is still alive, rooting in Hansan-myeon, Korea. Although the region is a perfect candidate for a good tourism product, it seems to be quite difficult to legalize the process of brewing and distribution of the Soqok-ju which has been sold unofficially In order to solve these problems, this paper proposes six strategies. Such strategies may suggest a way to direct the project of Sogok-ju commercialization that is in the beginning stage, which is the significance of this paper.
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