http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
2018 평창 동계올림픽 유치가 컨벤션센터와 리조트 이미지, 지역사회에 미치는 영향 -지역민과 관광객 인식 비교-
한진영 ( Jin Young Han ),김흥렬 ( Heung Yul Kim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.1
The purpose of this study was to investigate if there are differences on regional residents` and tourists` perceptions toward convention center image, resort image, and regional community of hosting 2018 Pyeongchang winter olympic games which will be one of the main mega-events in Korea. Total 245 surveys in regional community residents and tourists who had been visited experience in Alpensia convention center and resort were used to analyze the data by frequency analysis, descriptive analysis, and independent t-test. The result showed that residents` perceptions toward convention center image, resort image, regional community of hosting 2018 Pyeongchang winter olympic games were effected statistically high averages than tourists` one. Therefore, it was needed enhancement effects, supportive intentions and willingness to collaboration of residents for holding success 2018 Pyeongchang winter olympic games.