http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
퍼스널 트레이닝 레슨 참여자들의 만족감 형성 요인에 대한 사례연구
김차용(Cha Yong Kim),김동기(Dong Kee Kim),구본수(Bon Soo Koo),정용락(Young Rak Chung) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42
The purpose of this study is to analyze and understand forming factors of satisfaction of participants in this study who are undergoing or underwent personal training lessons from expert personal trainers. The results of this study are as follows. Firstly, the trainer`s appearance, carrier length and popularity were top priorities in selecting a participant`s trainer and participants showed a strong trust and belief in that trainer`s ability and capacity. Secondly, more diversified and individually customized training programs by personal trainers provided more interesting and enjoyable physical training environments for the participants. The professionalism and expertise of the trainers provide a significant factor to the customer`s satisfaction. Thirdly, the personal trainer`s personality is an important factor and affects his/her image. Participants had higher satisfaction with the role of their trainers as managers for eating habits and general life-styles of customers after personal training lessons and formed a deep bond of friendship and trust with the personal trainers. Fourthly, various ancillary facilities in fitness clubs provide a higher satisfaction factor for customers who uses clubs and participate in personal training. Customers prefer to enjoy exercise together with their personal trainers or other members of the fitness clubs when they use such facilities. Also, the attitude of fitness club staffs such as proper mentality, sincere manner and service-oriented attitude provides a higher quality training environment and improves customer satisfaction while contributing to forming a positive image of the club.
김차용(Cha Yong Kim),이철화(Chul Hwa Lee) 한국사회체육학회 1995 한국사회체육학회지 Vol.4 No.-
The purpose of this study was to investigate the relation with events and motivation to participate in sports of urban married Women. The subjects in this study were 880 married Women in 6 largest cities who participated in golf, bowling, swimming, aerobic dance and tennis. The method of this study was utilized questionnaire that was made 31 questions. The data used in this paper were collected by means of a self-administered questionnaire. The results were follows, First, background variables such as duration of marriage, academic career and household income were related to events of participating in sports. higher academic career, older women and rich women participated in golf, swimming and tennis. younger women and lower household income women participated in bowling and aerobic dance. Second, the order of influence on selecting sport events was hobby and recreation oriented, health oriented, family oriented, social oriented, self-developing. the order of motivation intensity in participating to sport events was tennis, bowling, aerobic dance, golf, swimming. Third, sport events were related to the types of sport motivation: aerobic dance and swimming were more likely related to the health oriented sport; bowling was to the family oriented sport; tennis was equally related to the self-developing, social oriented, and hobby and recreation oriented sport; golf was to the self- developing sport.
김차용(Cha Yong Kim) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-
The purpose of this study is to estimate a model of professional baseball which is for predicting whether win or lose the game. These were made by collecting baseball records and would were used for team strategy. Baseball teams, therefore, would have more scientific strategies and have better games. The data used for this study were professional baseball game records for 98 year. The statistical methods used for predicting a game were logistic regression analysis and decision tree analysis and major results are as follows. First, in order to analyze effects on total 11 records factors to the game which win or lost, logistic regression analysis was performed. Concentration, total base hit, the number of error, sacrifice hit, struck out, left on base, base on balls, stolen base, double play out, playing in home field, and long hit affected on the game in order. Among these factors, concentration(p=.0001), total hit(p=.0001), the number of error(p=-.301), sacrifice hit(p=.225), struck out(p=.0004) and left on base(p=-.307) significantly affected the game. Second, the predicted model through selecting variable method was E(logit)=-3.0541+0.3820×sacrifice hit-0.1150×struck out+0.1443×total hit+0.1484×stolen base-0.6547×error+4.2716×concentration. Concentration, total hit, the number of error, struck out, sacrifice hit had their effects in order. Third, the analysis of decision making tree showed that.3-.53 of concentration,.29-.4 of long hit, no error and over 2 sacrifice hit in the case of 93.8% win. Next, over.53 concentration, below 9-14 of total hit, below 7 of struck out and no error were come out in 93.2% win. The lowest winning percentage was 6.3% which had below.3 of concentration, no sacrifice hit, and below 1 of stolen base. Next.3-.53 of concentration, below.29-.4 of long hit, over 1 errors and having visit game were resulted in 10°% winning percentage.
골프장 소비가치가 소비성향, 스포츠태도 및 행동의도에 미치는 영향
김가나(Kim, Ga-Na),최세희(Choi, Se-Hee),김차용(Kim, Cha-Yong) 한국사회체육학회 2020 한국사회체육학회지 Vol.0 No.80
Purpose: The purpose of this study is to figure out causal relationsph iamong golf course consumers’ consumption value, consumption tendency, sports attitude and behavior intention. Ways to manage and to improve were expected to be found through this study which can ehnance management effectiveness of golf course and increase competitiveness. Method: The subjects of this research were members of a golf courseo clated in Chungcheong area who have played golf for more than one year and played a round of golf at least ten times. In probability sampling, cluster & systematic sampling were chosen and used. 500 surveyp apers were distributed and 411 papers were used as valid samples except 89 papers which were insincere or had some missing content. Results: The results of this study are as follows. 1) It appeared th aftunctional value, social value and conditional value in golf course consumers’ consumption values sig nificantly influence conspicuous consumption tendency. 2) It appeared that only emotional value in golf course consumers’ consumption values significantly influences practical consumption tendency. 3) It appeared thatf unctional value, social value, emotional value and epistemic value in golf course consumers’ consumption valuse significantly influence sports attitude. 4) It appeared that conspicuous consumption tendency significantly influences sports attitude while practical consumption tendency does not significantly influence sports attitude. 5) It appeared that conspicuous consumption tendency, practical consumption tendency and sports attitude significantly influence behavior intention. Conclusion: Today, with the development of society, economy and technoloyg, the range of thinking and behavior of consumers is widened, and the desires are diversified accordingly. Therefore, if we establish marketing strategy considering various aspects such as empirical nad goal-oriented aspects that are appropriate for each golf course based on the results derived from this study and meet the values pursued by consumers, it will be possible to increase the efficiency of golf course management more efficiently. We believe it will be able to secure a competitive advantage too.