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민혜성(Hye Sung Min),김윤태(Yoon Tai Kim),박면애(Myun Ae Park) 한국조리학회 2004 한국조리학회지 Vol.10 No.3
In the relationship between a strategy and an outcome of new product development. a sample that can most give priority to a cost-price and a consumer is reflected in the result of financial affairs and non-financial affairs the most. A sample that can more give priority to a cost-price more is reflected in the result of financial affairs more. And a sample that can more give priority to a consumer is reflected in the result of non-financial affairs more. In accordance with this consequence, there is a close correlation in the analytical type between a new product developmental strategy and a new product developmental outcome.