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신안군 비금도와 도초도 섬초(시금치) 소비실태와 유통개선 방안
김병무 ( Byung Moo Kim ),조창완 ( Chang Wan Cho ),송경환 ( Kyung Hwan Song ),이상호 ( Sang Ho Lee ) 한국도서(섬)학회 2011 韓國島嶼硏究 Vol.23 No.4
The Sumcho(spinach of island) in Sinangun is famous for its good taste and nutrition among winter vegetables. This study deals with ways improving marketing and consumption of the Sumcho in Sinangun. More than 90% of the marketing channels of the Sumcho is carried through The Agricultural Cooperatives`s bulk packages. The main cause of consumers` preference of the Sumcho is its sweeter taste and smell than the products of other areas. Actually 42.8% of them prefer the Sumcho because of its cheap price, 23.0% better taste and smell, 16.0% convenient small packages and binding. Total revenue, management cost and prices of the Sumcho have increased 3.7 times, 2.9 times and 5.3 times for last 19 years. But its production and the labour input has increased for last 19 years. We should diversify the marketing channel and improve the brand of the Sumcho, and especially differentiate the spinach`s qualities. To lower production cost, it`s necessary to increase cultivating areas and mechanization of harvest and cleaning works. And it`s also important to develop new species and employ environmentally friendly agricultural systems.
김병무 ( Byung Moo Kim ),이상호 ( Sang Ho Lee ),이기웅 ( Ki Woong Lee ),송경환 ( Kyung Hwan Song ),이지혜 ( Ji Hye Lee ),박근아 ( Geun Ah Park ) 한국식품유통학회 2015 食品流通硏究 Vol.32 No.1
The purpose of this study is to develop a marketing strategy for exports of Korean horticultural seeds to china. According to this study, Firstly seed trade between Korea and China is increasing in recent. Secondly, it is necessary to recognize the importance of advertising and publicity for improving brand value. Thirdly, it is essential to change from low price strategies to high quality premium price step by step in Chinese niche market. Fourthly, it is important to organize and support by governmentbecause, it is not easily exploitable by the small sized firms individually. Finally, it is also important to provide legal and policy measures by the Korean government to support production, distribution, logistics, quarantine, publicity and advertising of the seed products.