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특급호텔 참여프로그램의 지각된 가치가 참여동기, 관광만족 및 재방문의도에 미치는 영향
정주영 ( Joo Young Jung ),안해연 ( Hae Yeon Ahn ),김륜현 ( Ryun Hyun Kim ),장병주 ( Byeong Ju Jang ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.2
The study aims to analysis that perceived value of tourism influences motivation, tourist satisfaction and intention of revisiting about the activity program and finds activation plan by developing program of hotel and quality of growth. The result of analysis as follows. Firstly, even though emotional value among 2 factors of perceived value (emotional value, social consumer value) of participation in the activity program at 5-star hotel is in positive effect of both tourist satisfaction and revisit intension, but social consumer value is in negative relationship with pursuit of knowledge and revisit intension. Secondly, motivation( activity, pursuit of knowledge, rest, the escape from the daily life) of activity program is all in positive effect on tourist satisfaction. Thirdly, ``rest`` and ``escape from the daily life`` among 4 factors of motivation are in a positive effect relationship with revisit intention, but ``activity`` and ``pursuit of knowledge`` are in a negative effect relationship with revisit intention. Finally, the conclusion has been confirmed that tourist satisfaction is in a positive effect relationship with revisit intention by frequency analysis, factor analysis, reliability analysis, a simple regression analysis, multiple regression analysis.