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포장 김치의 지각된 가치가 소비자만족과 재구매 의도에 미치는 영향
김은진 ( Eun Jin Kim ),최웅 ( Woong Choi ),금석배 ( Seok Bae Kuem ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2
The purpose of this study is to investigate the relationships between perceived value of Packaged Kimchi and Packaged Kimchi`s consumer satisfaction and repurchase intention, and also to analyze the moderate effect of risk perception in the relationships between those variables. Through which the Packaged Kimchi buying behavior of consumers to understand the specific. In addition to Packaged Kimchi industry servers as the basic material for the study, and Packaged Kimchi companies and their executives for effective marketing strategy was to provide meaningful implications. Empirical analysis of the properties and parameters in order to enhance the feasibility of extracting the information was extracted in previous studies, survey data using SPSS 18.0 statistical package program were analyzed. The analysis results were as follows. First, among the factors of perceived value of Packaged Kimchi, functional value, social value, and economic value had a positive effect on consumer satisfaction and repurchase intention. Second, consumers` satisfaction with Packaged Kimchi had a positive effect on their repurchase intention.
한류관광객 행태분석 연구 -2010년과 2011년 비교 연구-
노선희 ( Sun Hee Rho ),권태일 ( Tae Il Kwon ),금석배 ( Seok Bae Kuem ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.1
At this point of inbound tourism demands for Hallyu is increasing rapidly, the studies regarding current status about foreign tourists and tourists` behavior are insufficient. Therefore the implications reached in this study through the analysis of Hallyu Tourists` behavior is going to suggest a very meaningful results. This study is aimed to analyze tourism behavior characteristics according to the database of 2010 & 2011 International Visitor Survey. As a results of analyse of tourist`s behavior, Hallyu tourists` is focused on FIT and the length of their visit is shorter than general tourists`. Hallyu tourists showed high percentage on internet usage, traveling with their friends, staying at the youth hostels, guest houses, and inns. Most of Hallyu tourists usually enjoyed shopping at the Myungdong but showed low average expenditure. In addition, Hallyu tourists showed high level of tourism loyalty in every section of intension to revisit, intention to recommendation, and the improvement of tourist destination image.