야간관광 기능 및 활성화 방안에 관한 탐색적 연구

권봉헌 ( Bong Hun Kwon ),서재수 ( Jae Soo Seo ),김해룡 ( Hea Ryoung Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.1

Consumption culture pattern in night centered around life zone of residence place has influence on tourism activity pattern, thereby increasing tourists` desire to enjoy night tour in tour sites. Therefore, night tour is a cultural phenomenon with resources such as a local area`s cultural attraction, service facility, night view image of infrastructure targeting for the local residents and visitors. Accordingly, it is urgent that we establish a measure to transfer increase rate of number of visitor per day to lodging tourist, thereby increasing the need to develop night tour products. Therefore, the purpose of this study is to cope with recent sharp changing of tour environment and 24 hours social activities for promoting new means for tour activity. And this study examines added value of tourism attractiveness for night tour and suggests a development principle for night tour program and a promotion method for night tour program based on conceptual overview of night tour and foreigners` visiting pattern, pattern of night tour and analysis of success stories in foreign night tour.

가족친화적 조직문화와 집단효능감이 외식기업 조직구 성원의 직무만족에 미치는 영향

권봉헌 ( Bong Heon Kwon ),이광옥 ( Gwang Ock Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.1

The practical study on the significant influence of the family friendly organizational culture and collective efficacy on the job satisfaction of the organizational members was performed on the assumption that the organization culture of the food service industry is an aspect of the management strategy of the company. The hypotheses were established to study whether the family friendly organizational culture makes significant influence on the collective efficacy firstly, secondly, to study whether the family friendly organizational culture makes significant influence on the job satisfaction, thirdly, to investigate where the collective efficacy play the significant intermediating role in the relation between the family friendly organizational culture and the job satisfaction of the constituent members. Firstly, the verification on the hypotheses revealed that higher organization culture of family friendliness was, the higher collective feeling of the constituent members was. Secondly, the higher organization culture of family friendliness was, the higher job satisfaction of the constituent members was. Thirdly, it was shown that the collective efficacy played the intermediating role in the relation of the Family friendly Organizational culture and the job satisfaction of the constituent members in a part.

호텔 직원의 복리후생에 대한 인식이 조직충성도 및 이직의도에 미치는 영향

권봉헌 ( Bongheon Kwon ),박슬기 ( Seulgi Park ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.3

The objectives of this study is to investigate the effects of employees`` perception of fringe benefit on employee``s organizational loyalty and turnover intention in the hotel industry, and the mediating effect of organizational loyalty in the relationship between perception of fringe benefit and turnover intention. Data were collected from the five star hotel employees in South Korea. Hypotheses were examined by using structural equation model analysis. The results are as follows. First, perception of facility operation in fringe benefit had a significantly positive impact on organizational loyalty. Second, perception of fringe benefit had not impact statistically turnover intention. Third, organizational loyalty had a significantly negative impact on turnover intention. Fourth, mediating effects of organizational loyalty in the relationship between perception of facility operation in fringe benefit and turnover intention was confirmed.

호텔 여성 근로자의 일과 가정의 균형(Work-Family Balance)에 관한 연구

권봉헌(Kwon, Bong-Heon),최현정(Choi, Hyun-Jung) 한국관광레저학회 2013 관광레저연구 Vol.25 No.6

정권에 따른 관광산업 정책 변화와 특 1등급 호텔 이용 특성 연구 -지난 10년 을 중심으로 (2003-2012)-

권봉헌 ( Bong Heon Kwon ),박종철 ( Jong Chul Park ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.1

The purpose of this study is, by summarizing the major policies and departments of tourism industry by Korean regimes, to contribute to maintaining political consistency and development in the future, and to analyze changes of the use and sales of hotel industry based on the data of the last 10 years. In the early regime, policies focused on reconstruction of the country damaged by the Korean War, but as regimes changed, tourism industry started to be emphasized to attract foreign tourists. Since then, institutions have been made to increase the inflow of foreigners by drawing the world’s attention through the Asian Games, the Olympics, etc. The characteristics of the use of hotel industry were analyzed by using data gained from the National Statistical Office, Seoul City Hall, and Korea Hotel Association, and as a result, it turned out that tourism industry in our country has weak price competitiveness due to high lodging expenses. And it was also found that it is hard to hold international festivals for foreign tourists due to lack of cheap lodging facilities in the capital area, and the use of subsidiary facilities is constantly decreasing compared to that of hotel rooms. It is possible to prepare for the future by analyzing the present through data of the past. Because firm analyses on the present make the foundation of tourism industry in the future, this kind of study should be continuously performed.

SNS관광정보 특성이 관광자 만족도 및 신뢰도 그리고 재이 용의도에 미치는 영향에 관한 연구

권봉헌 ( Bong Heon Kwon ),임현숙 ( Hyun Suk Lim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.4

This study is to examine the research that SNS tourism Information directly affect destination search or choice behavior of tourists. For the purpose of the study, firstly, the previous studies are reviewed. Second, the results of previous studies are carried out for the purposes of this study. Third, the study findsout how SNS tourism information characteristics affect satisfaction, reliability and revisit intention of tourist through an empirical analysis. Finally, the needs of tourists in the future is identified through the empirical results, then, the study aims to derive the marketing strategy and implications that can provide more efficient information through SNS. In the result of the study, the factors such as rapidity, accuracy, diversity, interactivity, convenience of access of SNS tourist information positively affected the tourist``s satisfaction. And whether the satisfaction and reliability have a significant impact on revisit intention is as in the following. Satisfaction of SNS tourism information have had a significant result in revisit intention but reliability haven``t had.

외식기업 조직의 변혁적 리더십과 조직시민행동과의 관계에서 사회적 태만의 매개효과검증

권봉헌(Bong Heon Kwon),이광옥(Gwang Ock Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.5

The purpose of this study is to verify if the social loafing of members plays the mediating role in the influential relationship between the transformative leadership of the immediate supervisor and the organizational citizenship behavior of members, and to provide an effective plan to manage human resources in a food service company. For the empirical analysis, 3 hypotheses are proposed, and the analysis of the collected result from survey by using the SPSS statistical program shows that; first, the relation between the transformative leadership and the social loafing has an effect in the negative (-) direction, second, the relation between the transformative leadership and the organizational citizenship behavior has an effect in the positive (+) direction, and finally, the social loafing plays the mediating role in the influential relation between the transformative leadership and the organizational citizenship behavior. The implication of this study is that if members recognize highly the transformative leadership of the supervisor, their social loafing is reduced but organizational citizenship behavior is enhanced, and hence the CEO of a food service company should know that the education of members is important but the leadership education of managers to develop the traditional mentality of leaders is more important.

호텔조직리더의 유머, 신뢰와 구성원의 긍정심리자본과의 관계연구

권봉헌(Bong Heon Kwon) 한국관광연구학회 2013 관광연구저널 Vol.27 No.5

This study is on the relationship between the hotel organization leader`s humor sense and the organization employee`s positive psychological capital by the mediated effect of the boss, colleague and organization trust. A literature study in this study is combined with an empirical study, and the hypothesis for the literature study is formed by the following three: the first is the effect relationship between humor sense and trust, the second the relationship between humor sense and positive psychological capital, the third the mediated effect of the trust in the relationship between humor sense and positive psychological capital. As a result confirmed by the hypothesis, first it has been appeared that the higher humor sense is evaluated, the higher the trust of the leader, colleague and organization is evaluated. Secondly, it has been confirmed that the higher the rumor sense of the leader is evaluated, the higher effectiveness, hope, optimism and resilience which are the subordinated factors of the positive psychological capital, are increased. Thirdly, as a mediated effect- examination result of trust, the leader trust and the colleague trust in the relationship between rumor and hope play a perfect mediated role, the leader trust in the relationship between rumor and optimism plays a partial mediated role, and the leader trust in the relationship between rumor and resilience takes a partial minus mediated role and the organization trust also plays a partial mediated role. This study has shown that the rumor sense of the leader really has a positive effect in increasing the trust in the organization and the relationship, and it also has a positive effect on the employee`s positive psychological capital. If the trust to the leader is increased, it appears that the employee`s hope and optimistic mood can also be increased.

외식프랜차이즈 기업의 사회공헌활동에 대한 기업이미 지, 관계품질, 재구매의도와의 관계연구

권봉헌 ( Bong Heon Kwon ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.3

The purpose of this research thesis is to put the focal point on corporate social responsibility activity of food service franchise industry, and to establish marketing strategies necessary for corporate steadfast management activity, through a substantive study and gathering basic research data. To conduct a substantive study, this thesis presented three hypothesis. The analytic research outcomes drew the three conclusions as follows. First, it is revealed that for customers of food service franchise industry, the higher corporate image on social responsibility activity becomes, the higher relationship quality becomes. Second, it is indicated that the higher relationship quality between corporation and customers is, the higher repurchase intention becomes. Through these outcomes, it is expected that having the awareness of management mind that social responsibility activity is future-oriented, the corporation could secure its solid position of management strategies to change the trend of recently gradually short-spanned food service markets.

축제브랜드이미지, 지역주민의 자긍심, 지역애호도 간의 영향관계 연구: 보령지역을 중심으로

권봉헌 ( Bong Heon Kwon ),전정아 ( Jeong Ah Jeon ),오영찬 ( Young Chan Oh ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2010 호텔리조트연구 Vol.9 No.2

The purpose of this study is to examine effect of regional loyalty on festival brand image through esteem of regional residents. We collected 248 statistically usable questionnaires and analyzed them with a Pass Analysis by using AMOS (4.0) and SPSS (13.0k). Result of the study revealed that, first, it was found that `regional character` of `festival brand image` had no influence on `esteem`. Nevertheless it was found that `individuality` had influence on `esteem`. Secondly according to survey of this treatise it was found that `esteem` had influence on `desire to settle down` and to `sense of solidarity` nevertheless it was revealed that `esteem` had no influence on `recommendation and relationship`. Thirdly it was found that `regional character` and `individuality` of `festival brand image` have influence on `desire to settle down` but it was found out that `recommendation and relationship` have influence only to `regional character.` Fourth, `festival brand image` was found as having influence on `desire to settle down` through `esteem`.