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조희영,구필훈 동국대학교 경제경영연구원 1998 經濟經營硏究 Vol.22 No.1
Observers of the corporate landscape are witnessing an increase in the variety and complexity of organization forms, many of which represent strategic alliances between organizations. for example. joint ventures, license agreements, research and development(R&D) partnerships. and so forth. These alliances result from strategic and operating moves by firms that have adapted to emerging opportunities as well as those that are repositioning themselves within existing industrial frameworks. This study is concerned with the mode decision of strategic alliance. Specifically, it is my contention that beyond the environmental, transaction-specific and firm-specific factors well established in the literature to affect the mode decision of strategic alliance. The purposes of this study are as follows; First, to arrange the various concepts of strategic alliance through literature review. Second, to examine the major factors related to mode of strategic alliance. Third, to analyze the determinants to affect the mode decision of straegic alliance. Fourth, to test the relation between alliance mode and performance. To test the hypothese, 75 Korean companies jointly allianced with foreign companies were surveyed. To test the hypotheses, reliability test, discriminant analysis and analysis of variance are used. The results of this study are as follows; First, in the relation of the firm-specific variable and alliance mode, strategic importance in parent's portfolio gives effect to the choice of alliance mode. Second, in the relation of the environmental variable and alliance mode, country risk, location unfamiliarity, demand uncertainty and intensity of competition give effect to the choice of alliance mode. Third, in the relation of the transaction-specific variable and alliance mode, opportunism give effect to the choice of alliance mode. Fourth, in the relation of the alliance mode and performance, reciprocally interdependent gives positive effect to satisfaction In conclusion, strategic importance in parent's portfolio, country risk, location unfamiliarity. demand uncertainty and intensity of competition and opportunism are found to affect the mode decision of strategic alliance on Korean firms.
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