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벤치 시뮬레이션을 통한 차량 모의 성능 시험법에 대한 연구
백승협(Seunghyup Baik),강승화(Seunghwa Kang) 한국자동차공학회 2012 한국자동차공학회 부문종합 학술대회 Vol.2012 No.5
Unlike the past, at modern society, automobile is not only transport for human being, but also kind of asset as convenience and enjoyment. According to technological advancement, humans focus more on R&D regarding automobile and manufacture them using complex mechanical combination of all engineering. Nowadays, automobile has more complicated mechanical & electrical structure and its complex engineering system. Auto manufacturers develop devices for convenience, various functions for safety and protection in case of an emergency. In order to develop these functions, essential procedure is required. That is “Validation”. Basically, A vehicle is an transportation and power-driven machinery. Hence, the car must be developed in considering safety and the more this structure is getting complicated, the more appropriate “Validation” procedure is required in different situation. In conclusion, An automobile has to be developed with validation process, by verifying and checking the right operation for each functions and figuring out potential safety risk during actual driving. However, it’s hard to simulate real driving situation. When some car faces dangerous condition in high speed, although damageability can be measured by CAE, it is not able to be checked whether millions of signals are communicated each other correctly. Furthermore, even if there is logic that another signal is substituted for cutting a signal off, it’s not easy to make sure that this function is working properly under applying reliability for safety. The solution for the problem is Vehicle Bench Simulation test as a more effective validation method. Bench simulation is virtual simulation system that consolidates module system controlled in the vehicle, which shows various signals in real driving. GM developed GMLAN communication system and has been using it as a common serial data link communication applied to all GM vehicles since 2003. This GMLAN communication system is applied to bench simulation by High speed/Mid speed/ Low speed line and can be controlled through Vehicle Spy Simulation Program. Actually by this bench simulation, various virtual tests are being performed like shutting the fuel pump during vehicle collision, cooling fan control and fuel gauge display for fuel quantity.
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조절동기, 메시지 조절초점, 화장품 광고모델 유형의 설득적 효과에 관한 연구
주방뢰(Zhou Fanglei),황성욱(Sungwook Hwang),강승화(Seunghwa Kang) 한국광고홍보학회 2021 광고연구 Vol.- No.130
이 연구는 조절초점이론을 바탕으로 화장품 광고에서 개인의 조절동기, 메시지 조절초점, 광고모델 유형이 광고태도, 제품태도, 제품 구매의도에 미치는 영향을 조사하였다. 연구의 실험 설계는 2 (조절동기: 향상동기 vs. 예방동기) x 2 (메시지 조절초점: 향상초점 메시지 vs. 예방초점 메시지) x 2 (광고모델 유형: 유명인 vs. 전문가)의 삼원혼합설계로 구성되었다. 분석 결과, 첫째, 화장품 광고에서 개인의 조절동기와 메시지 조절초점이 일치하였을 때 더 긍정적인 설득 효과를 확인하였다. 둘째, 개인의 조절동기, 메시지 조절초점, 광고모델 유형 변수들이 광고에 대한 태도 및 제품에 대한 태도에 대해 유의미한 삼원상호작용효과를 보여주었다. 즉 향상동기가 강한 소비자가 유명인 모델이 등장하는 향상초점 메시지의 광고에 노출될 때 가장 긍정적인 광고 및 제품 태도를 보여주었다. 반면에 예방동기가 강한 소비자는 전문가 모델이 등장하는 예방초점 메시지의 광고에 노출될 때 가장 긍정적인 광고 태도를 보여주었다. 하지만 이들 변수들은 제품에 대한 구매의도에 있어서는 유의미한 삼원상호작용효과를 확인할 수 없었다. 이러한 결과는 화장품 광고 실무자들에게 보다 효과적인 광고전략 수립을 위한 실무적 함의를 제공한다. Applying the Regulatory Focus Theory, this study investigated the influence of personal regulation motivation, regulatory focused message, and model type in cosmetic advertising on attitude towards advertising, attitude towards products, and purchase intention of products. This study was a between-subject 2 x 2 x 2 factorial design in which regulation motivation (promotion motivation vs. prevention motivation), regulatory focused message (promotion-focused message vs. prevention-focused message), and model type in cosmetic advertisng (entertainment celebrity vs. expert) were manipulated. According to the results, this study showed the most positive persuasive effects when the personal regulation motivation was in line with regulatory focused message in cosmetics advertising. Secondly, this study analyzed the three-way internaction effects among personal regulation motivation, regulatory focused message and advertising model type on a series of dependent variables. There was no three-way interaction effect on intention to purchase products. However, when the participants with strong promotion motivation were exposed to a promotion-focused advertisng message depicted by a celebrity model, they showed the most positive attitude towards advertising and attitude towards products. On the contrary, the participants with strong prevention motivation also showed the most positive attitude towards advertising and attitude towards products when they read the prevention-focused advertisng message endorsed by an expert model. These results indicated that advertising planning based on the regulatory focus theory is required for better practices in cosmetic advertising and marketing.
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