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地方創生に向けたまちづくりの事例硏究 - さのまちづくり株式會社の設立-
長江庸泰 ( Nagae Tsunehiro ),遠藤武志 ( Endo Takeshi ) 한국일본근대학회 2017 일본근대학연구 Vol.0 No.56
本硏究は、佐野市が抱える課題解決のために設立された「さのまちづくり株式會社」設立經緯と事業槪要をフィ一ルドリサ一チ(field research)の手法を用いて分析した事例硏究である。 本事例硏究は、「さのまちづくり株式會社」4つの優先順位に基づく事業內容として、(1)まちづくり計畵と街幷み保存による、交流人口·定住人口の增加を狙うこと、(2)情報發信廣告事業、テナント募集事業などにより運營資金の增加を狙うこと、(3)イベントの企畵運營などにより活性化を狙うこと、(4)レンタルサイクル事業により活性化を狙うこと、という特性を提示すると共に、まちづくり會社等の主な活動の類型化を通して、ベンチマ一キングのSPDLIモデルに基づく「稼げるシステム化によるまちづくりの創生戰略」を探究したものである。 This article is a case study which analyzes the establishment and the business outline of Sano Machi-zukuri Corporation, a community development joint-stock corporation established for the purpose of solving social problems in the city of Sano. The analysis was done using a field research method. The study analyzed the following four parts of the business: 1. community development planning, including the maintenance of rows of houses and stores, for the purpose of increasing population and the amount of visitors 2. advertising and the dissemination of information about Sano to visitors and prospective tenants to increase working funds 3. the planning and management of new events in Sano, to revitalize the city 4. providing rental bicycle facilities for visitors We categorized these business elements as soft business or hard, and treated Akihabara Town Management Co. as a bench mark, based on the SPDLI model. Finally, we investigated strategies for systematizing the elements of community development for the purpose of profitable regional revitalization management.
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