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- 저자 : ( Zulkifli Zulfati Izazi ) (검색결과 1 건)
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Skin Colour Discourse on the Internet: A Content Analysis of Blog Entries by Malaysian Bloggers
( Zulkifli Zulfati Izazi ) 한국외국어대학교 동남아연구소 2021 東南亞硏究 Vol.31 No.2
The article is exploring the ideology of skin colour as portrayed by Malaysian bloggers through their blogging platforms. Colourism is regarded as a process that privileges light skin over dark. It is believed that the ideology of light skin and it’s superiority is previously constructed by the traditional media. However, given the availability of the new media, the representation of skin colour is expected to provide a contrastive view. A content analysis is conducted towards a number of 15 blog entries that are addressing the subject of skin colour. The findings revealed five significant themes that are observed to be emerging on the discourse of skin colour made by the bloggers; namely negative experiences, the standard of beauty, the media’s influence, personal preferences, and the obsession for light skin. It is discovered that through the independent and unregulated blog contents, a positive perspective that emphasize in respecting skin colour as they stand is identified; however, the influence of the existing ideology that privileged light skin over dark is found to remain substantial.
KCI
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