http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Samsung`s Global Business Strategies Focused on the EU Market
( Sang Chul Prak ) 한국EU학회 2011 Asia-Pacific Journal of EU Studies Vol.9 No.2
Samsung Electronics is a subsidiary of the Samsung Group. The company was established in 1969 with an investment of 330 million won (about 1 million US dollar). At that time, few expected the company to become the flagship of the Samsung Group. However, since 2005, the company started to make tremendous achievements. Samsung Electronics started to emerge as a global company by developing new technologies and innovative products as well as by improving brand power. As a result, the company has become the best selling electronics company in the world particularly since 2005. Thus, it may be worth to explore how the company expanded its comprehensive capability in terms of marketing, research and development (R&D), technological development, product development, design and etc. within four decades. The paper discusses and analyses the company strategies of how to become a global leader from a national champion in the EU market.