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        Effects of multimarket contact on airlines` pricing behaviors: Empirical evidences and future perspective

        ( Ryota Asahi ),( Hideki Murakami ) 한국해운물류학회(구 한국해운학회) 2013 해운물류연구 Vol.29 No.3

        Globalization has been discussed as an important market environment in various territories. Maritime industry is also closely associated with globalization. Together with globalization, faster, more reliable, and cheaper maritime transport services have facilitated the expansion of global trade. With the development of emerging economies, the maritime industry had increased dramatically. The rise of China as the world manufacturing center was a key driver of this growth. Since 2008, however, there have been some declines because of the global financial crisis. It is not easy for container ports to have a sufficient container cargo volumes including transshipment. Therefore, container ports in individual countries require effective strategies for generating sufficient container traffic. Through a country-level analysis, this paper is designed to empirically investigate the influences of globalization on individual container ports` internal capabilities and transshipment traffic volumes.

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