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( Hirano Norio ),( Kakutani Naohisa ) 동북아관광학회 2015 동북아관광연구 Vol.11 No.1
航空自由化により日本にも本格的なLCCが登場し、従来航空機を利用することのなかった顧客層の新たな需要を創出している。沖縄県においてもLCC旅客数及び旅客数シェアは年々増加し、平成25(2013)年度のLCC旅客数は55万人、LCC旅客数シェアは入域観光客数の8.4%に達したと推計される。国内LCCによる那覇空港拠点化や海外LCCの新規乗り入れにより、今後も益々LCC旅客数及び旅客数シェアが高まり、平成33(2021)年には沖縄入域観光客の約4分の1にあたる250万人にまで伸長することも予測される。行動バターンが従来と異なるLCC旅客の増加は、沖縄観光に大きな変革をもたらす可能性がある。こうしたLCCがもたらす変化に対応するため、新しい着地型のビジネスプランの構築、長期滞在型施設の充実、二次交通の改善といった課題に取り組むことが必要である。 Accompanying the appearance of professional LCCs in Japan as a part of aviation liberalization, new demands have been created by customer segments that conventionally did not travel by air. The number of LCC passengers and the share of LCC passengers grow larger year by year also in Okinawa, and it is estimated that the number of LCC passengers of 2013 has reached 550,000 while the share of LCC passengers has reached 8.4% of visitors to Okinawa. It is expected that the number of LCC passengers and the share of LCC passengers continue growing being boosted by domestic LCCs increasing using Naha Airport as a hub and by new entry of overseas LCCs and that the number increases to 2,500,000 which corresponds to approximate one fourth of all travelers to Okinawa by 2021. The increase of LCC passengers whose behavior patterns differ from conventional ones might possibly cause large changes in tourism in Okinawa. To cope with such changes caused by the growth of LCCs, it is necessary to work on tasks such as establishment of new business plans of landing type, provision of facilities of long-stay type and improvements in intermodal passenger transportation.
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