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THE EFFECT OF WARRENTY ON PRODUCT EFFICACY
Moty Amar,Itzik Gnizy 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Product’s warranty is used strategically by firms to create differentiation and attract consumers. Hence, the effect of warranties on consumer decision making is of interest to both marketers and consumer researchers and his research has received much attention in the consumer behavior literature. Studies have shown that product warranty plays an important role for consumers. It influences the expectations and subjective assessments of product's efficacy and thus can signal quality, reduce risks and encourages purchases, based on the belief that offering a warranty for a product that has a high failure rate is not profitable for companies. However, this article documents a new phenomenon, extending the known capabilities of product warranty. Labeling products with a Long-term product warranty, versus products without warranty, improved consumers' objective performance, even when motivation to perform better was unlikely to explain the improvement. Results from three experiments indicate that the efficacy of products carrying “3 YEARS WARRANTY” labels were better than the efficacy of the same products without these labels. Specifically, we compared performance of participants utilizing a product (sunglasses, earmuffs, or chamomile tea) said to assist task performance (visual, auditory, or concentration, respectively) when it carried “3 YEARS WARRANTY” label versus no label. Participants facing a glaring light were asked to read printed words as accurately and as quickly as they could, receiving compensation proportional to their performance. Those wearing sunglasses carried “3 YEARS WARRANTY” label were able to read more quickly yet with fewer errors than those wearing sunglasses without label that were otherwise identical. Similarly, ear-muffs blocked noise more effectively, and chamomile tea improved mental focus more, when otherwise identical target products carried long-term product warranty.
Effect of Linear Chirp on Strong Field Photodissociation of H_2^+
Vaibhav S. Prabhudesai,Adi Natan,Barry D. Bruner,Yaron Silberberg,Uri Lev,Oded Heber,Daniel Strasser,Dirk Schwalm,Daniel Zajfman,Itzik Ben-Itzhak 한국물리학회 2011 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.59 No.41
We report the experimental findings of a systematic study of the effect of the linear chirp on strong field photodissociation of H_2^+. For vibrational levels around or above the one photon crossing, the effect manifests in terms of a shift in the kinetic energy release (KER) peaks. The peaks shift up for negative chirp whereas they shift down for positive chirp. The measurements are carried out by varying two of the laser pulse characteristics energy, pulse intensity and linear chirp while keeping the third constant. The shifts in the KER peaks are found to be intensity dependent for a given value of chirp. However, in the last two cases, they are found to be independent of the chirp magnitude. The results are understood on the basis of saturation of photodissociation probabilities for these levels.