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급식업체 소비자의 만족에 따른 전환행동과 사후행동에 대한 탐색적 연구
최순태(Soon Tae Choi),이수범(Soo Bum Lee) 한국관광연구학회 2011 관광연구저널 Vol.25 No.4
This research is the research about the switching and aftercare behavior depending on the satisfaction of the consumers of the food supplying companies and it is performed by surveying consumers who are using food supplying companies which are supplying to universities in Gyeonggi province. From the result of the survey, 284 papers of the survey was reflected on the research result and performed the exploratory analysis of the factors, which is demographic analysis, by using Spss 18.0 ver. and analyzed the factor analysis of the confirming and the model of the structural equating model. From the main results of the research, five factors were triggered from 14 measuring variables about exploration of the transformation fee from exploratory factory analysis and each were named as the product factor, installation factor, charge factor, service factor, information exploratory factor, and the total distribution analyzing ability was 59.4% while the internal consistency was from 0.522 to 0.615 depending on the classification. The degree of suitability of the research model was shown as =263.070 from the relationship analysis among the research variables from the structural equating model and the degree of the freedom was 125, the possibility of the significance (p<0.001) and the variation of the degree of the freedom were shown. Suitable index of the model was GFI=0.912, AGFI=0.880, CFI=0.824, IFI=0.830, RMR=0.040, RMSEA=0.062. From major research result, it was estimated that exploration of the transforming fee of the food supplying companies were conscious in the order of the fee, exploration of information, service, installation, product. Also, the satisfaction of the food supplying companies affect the exploration of the transforming fee of the consumers, but it did not affect the aftercare act. In conclusion, consumers of the food supplying companies explore the transforming fee to select other companies, but it does not necessarily mean that it results in the purchase of the positive word of the mouse effect. The critical point of this research is because this is researched among the consumers of the food supplying companies, it is not generally applicable to the restaurant companies, so continuous research is required to the sightseeing business groups such as food service industry or hotel.
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급식업체 소비자의 선택속성이 만족 및 행동의도에 미치는 영향에 관한 연구
이수범(Soo Bum Lee),최순태(Soon Tae Choi) 한국조리학회 2011 한국조리학회지 Vol.17 No.3
The purpose of the study was to explore the relationship between satisfaction and future behavior intention of cafeteria users. Respondents of the research were cafeteria users in major colleges in Kyunggi province. A total of 300 questionnaires were distributed between October 1, 2010 and October 20, 2010 but only281 questionnaires were used for the analysis. Based on 14 selection attributes, factor analysis showed that the KMO value of 0.634, which was extracted by Verimax vertical rotation, and=610.084(p<0.001). In addition, the distributional explanation showed a total of 61.685%. Five factors were obtained as ingredients, food, menu, maintenance, and internal environment factors according to the feature of each variable. The Cronbach value according to confidence and validity tests was 0.703. The explanation was 16.3%, and the influence on satisfaction included ingredients, maintenance, and internal environment. The effect on future behavior intention was significant at the level of p<0.001. This study has limitations in that it has generalized the findingson consumers of university cafeterias; therefore, follow-up studies must be conducted.
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