노인종합복지관 신체활동 프로그램 참여자의 운동참여특성 및 만족도

유현순(Hyun Soon Yu) 한국사회체육학회 2005 한국사회체육학회지 Vol.0 No.24

스노우보드 참여특성별 스키리조트 서비스품질 분석

유현순(Hyun Soon Yu) 한국여가레크리에이션학회 2007 한국여가레크리에이션학회지 Vol.31 No.1

The purpose of this study was to provide the basic data to advance the snow-board participants` satisfaction level by analysing the difference of service quality in ski resort according to the character of participation, and improving the quality of service through it. The result investigated and analysed putting snow-board participants as subjects to accomplish such a purpose of this study is as follows: First, the major intent of participation was the use of leisure, the career of participation was less than 1 year, first and less that 1~3 year, second in the order, the frequency in participation according to one season was 1~2 times, first, 3~4 times, second and more than 9 times, third in the order, and the time zone of use was day time of weekend, first and night time of weekend, second in the order, as the result of analysing the character that snow-board participants participated. And the major source of information was internet, first and human advertisement, second in the order, the accompanied person was friend, first, lover, second, and colleague, third in the order, the means of transportation used was automobile, first and shuttle bus, second in the order, and the property considered most importantly in choosing ski resort was facilities related to ski, first, access easiness, second, and expense, third in the order. Second, it appeared there was significant difference in the factor of staff members` attitude among the factors of service quality in sex distinction, in the factor of promotion in age distinction, in the factor of access easiness in scholarly attainments distinction, and in the factor of facilities in month income distinction, as the result of analysing the difference of service quality according to variable factors in demography. Third, it appeared there was significant difference in the factor of staff members` attitude among the factors of service quality in frequency distinction in participating snow-board, and in the factor of access easiness in the distinction of time zone to participate and use, as the result of analysing the difference of service quality according to character in participating in snow-board.

볼링참여자의 라이프스타일, 여가태도, 여가몰입, 생활만족도의 구조적 관계

유현순(Hyun Soon Yu),박명국(Myoung Kug Park) 한국체육교육학회 2010 한국체육교육학회지 Vol.15 No.3

본 연구의 목적은 볼링참여자들을 대상으로 라이프스타일, 여가태도, 여가몰입, 생활만족도 간의 인과관계를 분석하여 각 변인들 간의 효과를 규명함으로써, 볼링참여자들의 여가에 대한 인식을 변화시키고 생활만족도를 향상시키기 위한 기초자료를 제공하는데 목적이 있다. 연구목적을 달성하기 위해 서울, 수원, 그리고 인천에 위치한 볼링장에서 편의표집방법을 이용하여 추출한 볼링 참여자 200명을 대상으로 설문조사를 실시하였고, 데이터는 SPSS 15.0과 LISREL 8.52 통계분석 프로그램을 이용하여 분석하였으며, 다음과 같은 결론을 얻었다. 첫째, 볼링 참여자의 라이프스타일은 여가태도와 생활만족도에 직접적으로 정적인 영향을 미치고 있으며, 여가몰입에는 여가태도를 매개로 하여 간접적으로 정적인 영향을 미치고 있는 것으로 나타났다. 둘째, 볼링 참여자의 여가태도는 여가몰입에 직접적으로 정적인 영향을 미치고 있으며, 여가몰입을 매개로 하여 생활만족도에 간접적으로 부적인 영향을 미치고 있는 것으로 나타났다. 셋째, 여가몰입은 생활만족도에 직접적으로 부적인 영향을 미치고 있는 것으로 나타났다. The purpose of this study was to give bowling participants a new perspective about leisure in order to improve quality of life based on the analysis lifestyle, leisure attitude, leisure flow and life satisfaction. In order to accomplish the purpose of this study, the questionnaire was carried out by bowling participants. To process this data, SPSS(ver. 15.0) and LISREL(ver. 8.52) was used. The results are as follows. First, the lifestyle of bowling participants has a direct effect on leisure attitude and life satisfaction while leisure flow is indirectly effected. Second, the leisure attitude of bowling participants has a direct effect on leisure flow while life satisfaction is indirectly effected. Third, the leisure commitment of bowling participants has a direct effect on life satisfaction.

스키장 서비스품질과 고객만족도 및 재구매의사의 인과관계

유현순(Hyun Soon Yu),이상일(Sang Il Lee),송희정(Hee Jung Song) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.1

태권도 지도자의 리더십 유형과 지도자 신뢰, 운동 몰입 및 지도효율성의 관계

유현순(Hyun Soon Yu),박명국(Myoung Kug Park) 한국체육교육학회 2011 한국체육교육학회지 Vol.16 No.3

본 연구에서는 태권도 수련생을 대상으로 태권도 지도자의 리더십 유형이 운동 몰입, 지도자 신뢰 및 지도 효율성의 관계를 각 변수에 대한 이론적 논리와 선행 연구의 결과를 근거로 연구모형을 설정하여 이들 변수간의 인과관계를 규명하고 자하는 목적으로 수행되어 다음과 같은 결론을 얻었다. 첫째, 리더십 유형 하위변인인 변혁적 리더십은 신뢰에 긍정적인 영향을 미치는 것으로 나타났으며, 거래적 리더십은 지도자 신뢰에 영향을 미치지 않는 것으로 나타났다. 둘째, 변혁적, 거래적 리더십은 운동 몰입에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 지도자 신뢰는 운동 몰입에 유의한 영향을 미치는 것으로 나타났다. 넷째, 지도자 신뢰는 지도효율성의 하위변인인 운동능력과 운동생활 성과에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 운동 몰입은 운동능력과 운동생활 성과에 유의한 영향을 미치는 것으로 나타났다. This study has purpose to find out the relations between cause and effect of leadership style of Taekwondo coach, leader reliance, motor flow and coaching effectiveness. To attain this purpose, based on preceeding research and theory, by setting up research model to verify the relation between cause and effect, and achieving the following result. First. transformational leadership, which subordinate position to leadership style, had significant influence on leader reliance, and transactional leadership had no influence on leader reliance. Second, transformational leadership and transactional leadership had significant influence on motor flow. Third, leader reliance had significant influence on motor flow. Forth, leader reliance had significant influence on athletic performance and authoritarian behavior which subordinate position to coaching effectiveness. Fifth, motor flow had significant influence on athletic performance and authoritarian behavior.

프로스포츠 서포터즈의 구단 스폰서인지도와 브랜드태도 및 브랜드충성도의 인과관계

유현순 ( Hyun Soon Yu ),황인선 ( In Sun Hwang ) 한국스포츠산업경영학회 2015 한국스포츠산업경영학회지 Vol.20 No.2

본 연구의 목적은 국내 프로스포츠인 프로축구, 프로야구, 프로농구 리그의 서포터즈를 대상으로 각 구단 스폰서 기업의 인지도와 브랜드태도 및 브랜드충성도의 인과관계를 구조방정식 모형을 통해 분석함으로써, 프로스포츠 구단을 후원하는 기업의 스폰서십 효과를 측정하는데 있다. 연구의 목적을 달성하기 위해 프로축구, 프로야구, 프로농구의 서포터즈 342명을 대상으로 조사하였으며, 자료처리는 빈도분석, 신뢰도분석, 요인분석, 상관분석, 구조방정식모형분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 스폰서인지도는 브랜드태도에 부분적으로 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 스폰서인지도는 브랜드충성도에 부분적으로 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 브랜드태도는 브랜드충성도에 직접적으로 긍정적인 영향을 미치는 것으로 나타났다. The purpose of this study is to provide useful and fundamental data for developing pro-sport by analyzing how sponsor recognition influences on brand attitude and brand loyalty. To accomplish the object of this study, subjects were randomly sampled from pro-sports supporters of 342 men and women. The process of data are carried out by frequency analysis, reliability analysis, factor analysis and analysis of covariance structures. The results of this study are as follows. First, sponsor recognition factor partially influenced on brand attitude. Secondly, sponsor recognition factor partially influenced on brand loyalty. Thirdly, brand attitude influenced on brand loyalty.

환대기업의 신뢰, 가치, 충성도의 구조적 관계

유현순(Hyun Soon Yu) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study was to analyze the causal relationship among trust in the front-line employee, trust in facility and operation of the golf country club, value and loyalty. To accomplish the purpose of the study, questionnaire was carried out by the customers who play within recent three months in the regular golf course which has 18 holes. Frequency analysis, reliability analysis, confirmatory factor analysis and structural equation model analysis were carried out by SPSS(window ver. 12.0) and LISREL(ver. 8.52). The results were as follows. First, trust in the front-line employee doesn`t influence on value and loyalty remarkably. Second, trust in facility and operation of the golf country club influences on value and loyalty directly and especially loyalty by the medium of the value strongly. Third, value which the customers recognize influences on loyalty remarkably.

여자대학생 교내 스포츠 참여동기, 태도 및 충성도의 인관관계

유현순(Hyun Soon Yu),황인선(In Sun Hwang),박명국(Myoung Kug Park) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.41

The purpose of this study was to find out the causal relationship between women university students` motivation of participation, attitude and loyalty in intramural sports through the structural equation model. In order to accomplish this, the questionnaire was carried out with 193 women university students who participated in intramural sports. The data process was used with LISREL(ver. 8.52). The results are as follows. First, it turned out that women university students` motivation of participation positively influenced on attitude in intramural sports. Second, it turned out that women university students` motivation of participation positively influenced on loyalty in intramural sports. Third, it turned out that women university students` attitude positively influenced on loyalty in intramural sports.

대학생의 스마트폰 중독이 생활체육 참여의도, 참여빈도, 여가만족도 및 생활만족도에 미치는 영향

이현정(Hyun-Jung Lee),유현순(Hyun-Soon Yu) 한국여성체육학회 2019 한국여성체육학회지 Vol.33 No.2

자선 스포츠 이벤트 스폰서십에서 기업의 이타적 속성이 선수 이미지와 기업 이미지에 미치는 영향

이현정(Lee, Hyun-Jung),유현순(Yu, Hyun-Soon) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.4

The purpose of this study is to evaluate the correlation of athlete’s image, corporate image and the purchase intention by the altruistic attribution of corporations sponsoring charity sport events and to examine systematically how the corporate altruistic attribution in charity sport event sponsorship influences on the reputation of athletes and corporate’s participating in charity sport events, and the purchase intention. The following results are shown here. First, the perceived corporate altruistic attribution has a significant effect on athlete’s image. Second, the perceived corporate altruistic attribution has a significant effect on corporate image. Third, the perceived corporate’s altruistic attribution does not have a remarkable impact on the purchase intention, but indirectly influences on it through athlete’s image and corporate image. Fourth, the athlete’s image has a significant effect on corporate image. Fifth, the athlete’s image does not have a remarkable impact on the purchase intention, but it has a positive effect on the purchase intention through corporate image. Sixth, the corporate image has a noteworthy effect on the purchase intention.