成人女性의 性格特性과 衣服行動間의 關係硏究 : 年齡과 職業變因에 의한 according to the age and the occupation variables

洪今姬,李恩英 한국의류학회 1983 한국의류학회지 Vol.7 No.1

This study was undertaken to explore the relationships between the personality characteristics (the rigidity and the acceptance of self and others) and the clothing behaviors according to the age and the occupation. The results were as follows; 1. In the clothing behavior, the subjects scored highest in aesthetics followed by comfort, modesty, management, dependence, interest, attention and approval in a descending order. 2. There was no significant relationship between the acceptance and the rigidity characteristics. 3. There was a highly significant relationship between the personality characteristics and the clothing behaviors. 4. There were significant differences in the rigidity characteristics and in modesty, comfort, management clothing variables according to the age. 5. There were significant differences in self-acceptance, rigidity characteristics and in management clothing variable according to the occupational status. 6. No significant interactions was found between age and occupation on personality characteristics and clothing behaviors.

쇼핑동기와 서비스품질 지각이 고객의 감정적 반응과 패션점포 만족도에 미치는 영향

홍금희 한국의류학회 2002 한국의류학회지 Vol.26 No.2

This study attempts to understand how the perception of service quality as well as shopping motives influence on the emotional responses in store shopping, and to examine how these relevant variables influence on the store satisfaction. The 463 questionnaires were collected from the purchasers in department stores, fashion specialty stores, and national brand franchise stores. The results of this study are as follows: 1. In regard to shopping motives, two dimensions of product motive and experiential motive were identified, explaining 47.39% of shopping motives. 2. In regard to emotional response, two dimensions of pleasure emotion and displeasure emotion were identified, explaining 65.95% of emotional responses. 3. Shopping motives led to the store satisfaction after the perception of service quality and then the experience of pleasure emotion. These related variables explained 60% of the store satisfaction. 4. The consumers of fashion specialty store showed the highest product motive, whereas the consumers of department stores showed the highest displeasure emotion in the store. As the results showed, customers' shopping motives influence their perception of service quality and pleasure emotion. Therefore, in order to stimulate shopping motives, the store environment that can give customers pleasure and opportunity to pursue various experiences should be provided. As the service quality is a very important variable that leads pleasure emotion in the store, sales persons should be trained to satisfy customers.

중국 여자대학생의 한류선호와 유행선도력에 따른 한국 패션브랜드 구매의도 연구

홍금희,유정 한국의류학회 2008 한국의류학회 학술대회논문집 Vol.2008 No.-

제품유형과 소비자 유행관여도에 따른 의복만족도 연구 : 자켓과 스타킹 제품을 중심으로 Jacket Type and Pantyhose Type

홍금희 한국의류학회 1995 한국의류학회지 Vol.19 No.3

This study was designed to verify the clothing satisfaction according to product type (jacket vs. pantyhose) and consumer fashion involvement. Research problems were as following; 1. To identify a clothing satisfaction according to product type. 2. To discover which of satisfaction relevant variables has the most influence on clothing satisfaction. 3. To examine the relationship between expectations and disconfirmations. 4. To examine the degree of influence of product type and consumer fashion involvement on expectations. The survey was carried out in Pusan shopping area. The 104 subjects (51 for jacket, 53 for pantyhose) participated in the final analysis. The results of analysis were as following; 1. The main path of clothing satisfaction was that the product type→ the expectations→ the percieved performance(→ the disconfirmation)→ the clothing satisfaction. Those relevant variables explained 62% of clothing satisfaction variance. The most powerful determinant was the perceived performance. 2. For jacket type, the influence of perceived performance appeared to be greater than that of the disconfirmation. And the consumer fashion involvement affected the expectations and the disconfirmation. 3. For pantyhose type, the consumer fashion involvement didn't affect the expectations. The influence of disconfirmation was relatively higher than that of jacket type. In conclusion, the perceived performance was the most powerful determinant regardless of product type. Second, the expectations didn't affect disconfirmation at all, which reflected clothing product characteristics. The expectations affected clothing satisfactioin positively. Therefore, to enhance both expectations and product performance is needed for higher clothing satisfaction.

패션사이트의 명성과 커뮤니티 의식이 패션상품의 구전효과에 미치는 영향

홍금희 한국의류학회 2011 한국의류학회 학술대회논문집 Vol.2011 No.1

남성의 이상적 신체이미지와 외모관리행동을 통한 추구혜택

홍금희 한국의류학회 2006 한국의류학회 학술대회논문집 Vol.2006 No.1

의복제품에 대한 소비자 만족의 종적연구 : 구매시 만족과 사용시 만족을 중심으로 With Reference to Satisfaction at the Point of Purchase and Satisfaction in Wearing

홍금희 한국의류학회 1991 한국의류학회지 Vol.15 No.1

This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satsfaction at the point of purchase and that in wearing. The results are as follows; 1. At interst stage, color, beauty, becomingness and suitability to occasion are influential (in this order); at trial stage, becomingess, color, others' reaction and fit; at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RC1=.97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expectation, satisfaction at the point of purchase, predictive disc onfirmation, normative disconfirmation, and product performance. According to regression reslults, those factors can explan 79% of satisfaction in wearing (R=.79). Above all, product performance and normative disconfirmation are highly influential.

의복불평행동에 관한 연구 : 의복불평행동의 분류법과 원인, 유형을 중심으로 Taxonomy, Cause and Type

홍금희 한국의류학회 1999 한국의류학회지 Vol.23 No.1

Understanding consumer complaining behaviors plays a key role in post-purchase satisfaction, customer retention, and long-term customer relationships. This research was conducted to empirically investigate 1) the taxonomy of complaining behavior 2) causes and types of clothing complaining behavior according to sex. The subjects compoed of 250 male and 358 female consumers. Data were colleted through questionnaires employing the critical incident methodology. The findings indicated that clothing complaining behavior was fitted well into Singh(1988)'s threefactor model(i.e., voice/ private/ third-party complaining behaviors), these factors explained 53% of the total variances. 75.1% of male and 65.2% of female group complained of poor instrumental performance. The types of complaining behaviors were no action, negative word-of-mouth to freinds and associates in order. Most dissatisfied consumers didn't assert positive consumers right. Marketer should increase the accessibility of their complaint receiving mechanisms to passive customers.

담화 중심 수학 수업의 효과 분석

홍금희,최재호 한국초등수학교육학회 2011 한국초등수학교육학회지 Vol.15 No.3

본 연구는 수학교실에서 학생들에게 능동적으로 학습에 참여할 기회를 제공하고 의사소통에 있어서 자신의 아이디어를 표현하는 가장 기본적인 전달 방법인 말하기 경험을 확대하는 담화 중심 수학 수업을 초등학교 5학년 학생들에게 적용해 봄으로써 담화 중심 수학 수업이 학생들의 수학적 태도와 수학 학업성취도에 어떤 영향을 미치는지 알아보기 위한 것이다. 그 결과로 담화 중심 수학 수업은 수학 학업성취도의 향상에는 유의미한 차이가 나타나지 않았으나 수학적 태도 중 융통성, 의지력, 호기심, 반성, 가치에서 통계적으로 유의미한 차이가 있는 것으로 나타났으며 수학적 태도에 매우 긍정적인 영향을 주었다. 또한 담화 중심 수업에 대한 설문 조사 및 서술형 평가 등을 통해 담화 중심 수학 수업이 학생들에게 문제 해결에 있어 다양한 방법을 모색해보는 기회를 제공하였으며 흥미와 호기심을 갖고 수업에 참여하도록 할뿐만 아니라 문제를 단순하게 푸는 차원을 넘어서서 원리를 발견하는 경험을 하고 있음을 알 수 있었다. 이렇게 볼 때 담화 중심 수학 수업은 수학적 태도에 긍정적인 영향을 주며 의사소통 능력 신장에도 도움을 줄 수 있다는 결론을 얻을 수 있다.

소비자의 기술준비성이 의류제품의 인터넷 쇼핑 서비스품질과 만족도에 미치는 영향

홍금희 한국의류학회 2003 한국의류학회지 Vol.27 No.8

This study divides consumers into groups according to the TRI(technology readiness index) in order to find out the characteristics of each consumer group, and attempts to examine how the frequency of shopping and the TRI affect service quality of and satisfaction at the internet apparel shopping sites. An on-line survey was made to collect dat, and the replies form 785 people, who had an experience of apparel shopping apparel on line, were used in the analysis. The research results are as follows: 1. The four factors of optimism, innovativeness, discomfort, and insecurity were identified form the TRI factor analysis, and the total variance was 58.88%. 2. The male group showed the higher TRI than the female group. Especially the factor of innovativeness was higher in the male group, indicating the male group's activeness in the use of technology. 3. Consumers were classified into five types in terms of the TRI: explorers, pioneers, skeptics, paranoids, and laggards. 4. Service quality had the greatest influence on consumers's satisfaction with the apparel shopping sites, and the frequency of purchase, optimism, and discmfort ranked next to service quality.