http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 주제어 : Hair beauty consuming trend (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
트렌드 헤어 컬러 인식과 소비자 혁신성이 미용 서비스 소비가치에 미치는 영향
이화은,송연숙 한국미용학회 2023 한국미용학회지 Vol.29 No.5
Currently, the beauty industry is becoming very competitive with considerable red ocean. In particular, sales of many beauty salons are decreasing due to the recent economic recession. Therefore, differentiated management and marketing strategies for hair salons are needed. The collected data were analyzed using the SPSS 28.0 program. The results of a survey on the effects of hair trend color perception and consumer innovation on the consumption value of beauty services for people in their 10s to 40s or older living in Daejeon Metropolitan City and Sejong City are as follows. The sub-domains of trend hair color perception were positive perception (M=3.66) and negative perception (M=2.92), and the sub-domains of consumer innovation were social innovation (M=3.27) and hedonic innovation (M=3.53), and the sub-domains of consumption value were economic factors (M=3.13), social factors (M=3.51), and personal factors (M=3.65). Both positive and negative perceptions of trend hair color were found to affect consumption value by economic, social and personal factors. Consumers' social and hedonic innovation had a positive(+) effect on consumption value by economic factors, and hedonic innovation had a positive(+) effect on consumption value by social and personal factors. Therefore, it was confirmed that the higher the trend hair color perception and consumer innovation, the more variables affect the consumption value of beauty services, and based on the results of this study, it is expected to help revitalize the beauty industry.
-
남성의 라이프스타일에 따른 외모관리 및 헤어뷰티 소비성향 연구
김명옥 ( Myung-ok Kim ),진용미 ( Yong-mi Jin ) 한국미용학회 2015 한국미용학회지 Vol.21 No.5
In modern society, ``baby face`` has become the best compliment. This baby face fever has raised ``appearance management`` fever accordingly. How to manage born appearance young and charming has become an urgent issue. That`s not only about women. If ``Macho style``, which shows off male attraction, was the standard of handsome man until the 80s and 90s, in the 21st century ``pin-up boys`` who are more beautiful than women have become popular in the media, recently, ``Hunnam``, who manages hair and skin better than born appearance with excellent fashion styling, has appealed to the public. verification, depending on their purpose this study to study them for man living in Seoul, Gyeonggi province for influence with the self administered survey was carried out with. This way, when investigating the reason that men are interested in beauty, there`s an expectation for good influence in employment, interview, and marriage due to social atmosphere that the appearance is competitiveness, along with the influence of various media (TV, magazine, internet). Today, when men are increasing who exert investment in appearance, the researcher expects that this research can be helpful for male beauty consumption market, henceforth, by investigating the consuming trendy of appearance management and hair beauty along with male consumers`` lifestyle and the influence on overall beauty market.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
