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Xiaolei Yu,Kyung Hoon Kim 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11
This paper combines insights from researches in brand experience, brand trust and customer equity and social network service (SNS). In light of a growing interest in the use of social network service (SNS) marketing among smart phone brands, this study sets out to identify attributes of brand product and examines the relationships among those SNS attributes, brand experience in SNS, brand attachment, brand trust, value equity, relationship equity and brand equity through a structural equation model. SNS attributes are conceptualized as utilitarian (perceived ease of use, perceived usefulness) and hedonic (entertainment, aesthetics). Four constructs of electronics brands experience in SNS are sensory, intellectual, behavioral, relational experience. The study aims to have a positive investigation on what influence is given to customer equity by the brand trust and the brand attachment formed through brand experience in SNS environment.
Xiaolei Yu,Xuxiang Cheng,Kyung Hoon Kim 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Based on the metaverse situation, this paper explores the influence of perceived usefulness and usability on brand experience. The brand experience include two dimensions of sensory experience and behavioral experience. And then, based on 329 valid data collected through online experiment, it makes an empirical analysis by structural equation model and hierarchical regression. Results show that, metaverse situational perceived usefulness and usability have significant effects on customer sensory experience and behavioral experience, and sensory experience plays a mediating role in the effects of usefulness and usability on behavioral experience. Social presence plays a positive moderating role in the influence path of usefulness and usability on sensory experience and behavioral experience.
Xiaolei Yu,Bing Jiang,Kyung Hoon Kim 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
In recent years, with its amazing online interactive promotion ability, e-commerce live streaming has attracted the attention of theoretical scholars and practical experts. This study takes “co-presence (CP) ” and “social presence (SP) ”, which are the prominent features of e-commerce live streaming, as the breakthrough point to explore the mechanism of the influence of co-presence and social presence on purchase intention. In this study, consumers with e-commerce live streaming watching experience are taken as participants, and the method of structural equation modeling is used. It is found that: presence significantly impacts flow experience and consumer purchase intention, while the impact of the two kinds of presence (SP, CP) is variable. the promotion effect of the two kinds of presence (SP, CP) on consumer purchase intention is completely mediated by flow experience. The mediating effect of co-presence on consumer purchase intention through flow experience is regulated by e-commerce live streaming topicality, but social presence doesn’t.
Xiaolei Yu,Kyung Hoon Kim 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
This paper combines insights from researches in brand experience, brand trust and customer equity and social network service (SNS). In light of a growing interest in the use of social network service (SNS) marketing among smart phone brands, this study sets out to identify attributes of brand product and examines the relationships among those SNS attributes, brand experience in SNS, brand attachment, brand trust, value equity, relationship equity and brand equity through a structural equation model. SNS attributes are conceptualized as utilitarian (perceived ease of use, perceived usefulness) and hedonic (entertainment, aesthetics). Four constructs of electronics brands experience in SNS are sensory, intellectual, behavioral, relational experience. The study aims to have a positive investigation on what influence is given to customer equity by the brand trust and the brand attachment formed through brand experience in SNS environment.
Xiaolei Yu,Kyunghoon Kim,Tony C Garrett,Chunlin Yuan,Shuman Wang 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
With the rapid development of network economy and information technology, customers through the internet platform to participate in product development and innovation, dominant the spread of value proposition engagement spread, etc., has become an important part of the creation of customer assets, as well as a profound change in brand management. This paper constructs a model of how the brand experience affects customer assets in the virtual branding community under the perspective of value co-creation, analysis the impact of value co-creation of customer participation (sponsored value co-creation and autonomous value co-creation), the motivation of value co-creation on brand experience, and then on customer assets. This paper also explores the regulatory effect of value proposition engagement in brand experience and customer asset. This study will use the involvement theory and the theory of stimulus-response for empirical research, and through the questionnaire survey of consumers, using SPSS20.0 and AMOS20.0 statistical software on the relevance of relevant variables to grasp, and carries on the analysis using structural equation model. The research of this paper will enrich the exposition and explanation of building a brand experience better through value co-creation in virtual brand community, and provide theoretical support and practical advice for the implementation and management of customer assets.
Yu, Huarong,Lee, Kibaek,Zhang, Xiaolei,Choo, Kwang-Ho Elsevier 2019 Water research Vol.150 No.-
<P><B>Abstract</B></P> <P>Efficient media designs for microbial quorum quenching (QQ) are essential to enable maximal biofouling control in membrane bioreactors (MBRs). Here we introduce a novel, double-layered, biocarrier design, which has QQ bacteria in the shell layer with biostimulating agents in the core, for effective membrane biofouling control. Confining the biostimulant within dense polymer materials permits its controlled release over an extended period. The provision of the biostimulant from the core to the outer shell, where the QQ bacteria are encapsulated, facilitates their prolonged survival and active life. The core-shell structured QQ bead with the stimulant inside, which inhibits biofilm formation, shows the best fouling mitigation in laboratory testing of MBRs, while enhancing signal molecule degradation and lowering exopolymer secretion. This new, layered QQ bead, which has dual functions of bioaugmentation and biostimulation, supports a highly efficient and sustainable anti-biofouling strategy.</P> <P><B>Highlights</B></P> <P> <UL> <LI> A new, core-shell structured quorum quenching (QQ) bacteria carrier is investigated. </LI> <LI> An outer layer encapsulates QQ bacteria, while a dense core contains a biostimulant. </LI> <LI> Controlled release of the biostimulant prolongs the activity and survival of the QQ bacteria. </LI> <LI> This layered structure enables highly efficient and sustainable biofouling control. </LI> <LI> The QQ medium demonstrates the combined effects of bioaugmention and biostimulation. </LI> </UL> </P> <P><B>Graphical abstract</B></P> <P>[DISPLAY OMISSION]</P>