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A STUDY ON EMOTION DIMENSIONS EVOKED BY COLOR SCHEMES FROM CAR INTERIOR
Regina W.Y. Wang,Tsai-Miau ke 한국디자인학회 2015 한국디자인학회 학술발표대회 논문집 Vol.2015 No.10
In the study, cognitive behavior questionnaire survey was conducted from the emotional dimension of color. The intentions of study include 1) discussing characters of the color schemes of car interior, and 2) testing how the gender, car type and color tone affect the car interior from emotional dimension. By cognitive questionnaire, the response of participants to the car types and the color schemes of car interior was surveyed. It’s found from the test that the attention, valence and arousal of the “vivid color” are higher than that of “light color, dark color and neutral color”. But the purchase demand on “neutral color” is higher than that of the others.