스폰서십(sponsorship)을 통한 스포츠문화 소비자의 브랜드이미지(brand image)에 대한 연구

성낙훈,최일도 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.1

The purposes of this study were to promote sports in non-popular field by using sports as non-verbal communication in the process of brand marketing and to prepare the basis on sponsor's persuasion and sponsorship construction with industry and brand marketing activity. For this study, 120 customers were surveyed in 2003. For data analyses, frequency analysis and t-test were used. Most respondents in this study showed interests to non-popular sports. This study also found that respondents showed better impression on industry or brand supporting non-popular sports than those supporting popular sports.

여가활동 참여와 사회적지지, 자아 존중감 그리고 스트레스의 관계 : 서울소재 노인복지관 참여노인을 대상으로 Focusing on the Elderly Senior Centers Members in Seoul

성낙훈,백진우 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.1

The purpose of this study was to examine the relationship of participation in leisure activities to social support, self-esteem, and stress among the elderly senior center members in Seoul. Also, the samples of this study were collected by using quota sampling method and the total subject were 600. The statistical methods used in this study were frequency analysis, confirmatory factor analysis, and SEM(Structural Equation Modeling) analysis. After analyzing the data, the results of this study is that leisure activity had a positive relation with social support and self-esteem. However, leisure activity had a negative relation with stress.

공공 스포츠센터 내부고객의 서비스품질 기대 및 지각

백진우,성낙훈 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.5

The purpose of this study was to examine the expectation and perception of service quality for internal customers on public sport center. Also, the samples of this study were collected by using random sampling method and the total subject were 170. The statistical methods used in this study were mean & standard deviation, Frequency analysis, independent t-test, one-way ANOVA and Scheffe's multiple range test. After analyzing the data, the results of this study are as follows. 1. In expectation of service quality, there were significant differences on sex, age, position and job task. 2. In perception of service quality, there were significant differences on sex, age, work period and job task.

생활체육으로서 파크골프의 도입배경과 효과

심창섭,성낙훈 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.5

The purpose of this study was to examine the history of introduction background of Park Golf and the theoretical bases of Park Golf effects. In this research we used articles and books related to issues raised from golf in South Korea and provided by Park Golf Japan, In South Korea, golf is an attractive sport to many people. However, it has a lot of limitations to be a public sports for all. Afterward Park Golf was incidentally known to Korean landscapers who were interested in sports for all, Historically, Park Golf was originated from a small town located in the east side of Hokkaido in Japan in 1983. Since then, it has been popular sports in Japan because of acquirable leisure sports. In 1998, as a collateral Facility, Park aft was built at Bokwang pheonixparkin in South Korea, Yet, Park Golf was not popularized at that time. After Korea Park Golf Association was established in 2003 and it opened 9 holes course at the terrace land on the Han River. The association has been working for spreading Park Golf. Five effects from Park Golf can be expected. First, Park Golf course can be a function to make community effectively. Second, Park Golf can be an important role to help hot spring areas for a business recovery. Third, playing Park Golf can be useful for mental and physical health, Fourth, during the game the educational effect can influence to young students playing with old generation. Fifth, the lawn on unused land can aid the protection of environment, In conclusion, without question Park Golf will be a public sports for all due to many merits.

씨름 지도자의 지도유형 분석에 관한 연구

홍장표,권창기,이재학,성낙훈 龍仁大學校 武道硏究所 2003 武道硏究所誌 Vol.14 No.1

The purpose of this study was to inquire leadership types of coaches engaged in Ssirum and to provide fundamental data for improvement of their leadership by analyzing their leadership types based on several variables such as age, Ssirum teams, training career, personal game record, and team game record. The results of this study are as follows: First, according to the analysis of the degree of leadership types in relation to the age of Ssrium players, the result showed that there were significant differences on democratic, autocratic, social support, and positive feedback except for training(P<.05). Second, according to the analysis of the degree of leadership types in relation to the Ssirum teams, the result showed that there were significant differences on training, democratic, autocratic, social support, and positive feedback(p<.05). Third, according to the analysis of the degree of leadership types in relation to the training career of Ssirum players, the result showed that there were no significant differences on training, democratic, autocratic, and positive feedback. On the contrary, there was significant difference on social support(p<.05). Fourth, according to the analysis of the degree of leadership types in relation to the personal game record of Ssirum players, the result showed that there were no significant differences on autocratic and social support. On the contrary, there were significant differences on training, democratic, and social support(p<.05). Fifth, according to the analysis of the degree of leadership types in relation to the team game record of Ssirum players, the result showed that there were no significant differences on autocratic. On the contrary, there were significant differences on training, democratic, social support, and positive feedback(p<.05).

체육전공대학생들의 성취목표지향성과 진로의식성숙도 관계

성낙훈(Seong, Nak-Hun) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.4

The purpose of this study was aimed to identify the relationships between achievement goal orientation and career maturity. To accomplish this purpose, four universities were selected through convenience sampling method. Total 306 questionnaires were used through purposive sampling method. For data processing, SPSS 19.0 program was used for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis. The results of the study were as follows. First, there were statistically significant differences on a performance avoidance and mastery avoidance according to the gender of P.E. students. Secondly, there was statistically significant difference on performance avoidance according to the year. Thirdly, achievement goal orientation had significant effects on career independence, career attitude, career understanding and career search.

시청자들의 종합격투기 스타속성인식 및 시청정도와 시청만족의 관계

성낙훈 ( Nak Hun Seong ),임태욱 ( Tae Uk Lim ) 대한무도학회 2011 대한무도학회지 Vol.13 No.1

이 연구는 시청자들의 종합격투기 시청정도 및 스타속성인식과 시청만족의 관계를 규명하여 종합격투기스타선수들을 발굴하고, 이들을 활용한 다양한 마케팅전략을 수립하여 종합격투기가 하나의 프로 스포츠로서 전체적인 발전과 저변확대에 필요한 기초자료를 제공하는 데 목적이 있다. 국민 생활체육 전국 이종격투기 연합회와 협력중인 (주)엔트리안에 등록되어 있는 서울에 소재하는 체육관의 수련 경험자 중, 종합격투기를 시청한 경험이 있는 수련생은 약 1800여명으로 파악되었다. 그 중 설문에 응답한 300명의 자료에서 부적합한 자료 99부를 제외한 201부의 자료가 연구 목적에 따라 통계 처리 되었다. 자료처리는 SPSS 15.0 Version을 이용하여 빈도분석, 요인분석, 신뢰도 검증, 상관분석, 다중회귀분석을 실시하였으며 다음과 같은 결과를 얻었다. 첫째, 스타속성이 시청만족에 미치는 영향 중, 스타속성은 내적만족에 전문성·유사성에서, 외적만족에 호감성·유사성이 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 시청정도는 내적만족에 시청빈도·시청시간·시청기간이, 외적만족에 시청빈도·시청시간이 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결론들을 종합하여 살펴보았을 때, 종합격투기 경기에서 스타속성이나 시청정도는 매우 중요한 변인임을 확인할 수 있었다. The purpose of this study is to investigate the relationship of mixed martial arts players` star attributes recognition and viewing satisfaction of the audience for discovering star players as one of professional sports. It provides the basic data for mixed martial arts through establishing various marketing strategies. The population was selected from 300 viewers, attending Co. Entrian that is cooperating with Korea MMA Association of sports for all. The data was collected about 201 people`s data except 99 people`s data which are insincerity or missing question. The convenient sampling method was used. The collected questionnaires were processed frequency analysis, factor analysis, reliability test, correlation analysis, and multiple regression through utilizing SPSS 15.0 version. The results run as follows: First, in viewing satisfaction in star attributes was indicated positive effect on internal satisfaction of expertness and similarity, external of likeability and similarity. Second, the viewing degree were indicated effect on internal satisfaction of viewing frequency, average viewing time and viewing period, external satisfaction, external satisfaction of viewing frequency and average viewing time. Given synthesizing the above contents, the conclusion indicated that the relationship of mixed martial arts players` star attributes recognition and viewing satisfaction on the audience was existed causality.

버라이어티쇼 방송 시청정도와 여가태도의 관계

성낙훈(Nak Hun Seong) 한국여가레크리에이션학회 2011 한국여가레크리에이션학회지 Vol.35 No.3

The purpose of this study was to clarify how university students`s variety show viewing degree affect leisure attitude. The questionnaire consists of 4 demographic questions, 3 viewing degree questions, and 16 leisure attitude questions. Total 23 questions were given to the participants for the study. All items except demographic questions were measured on 5-point Likert scale. To achieve the purpose of this study, judgement sampling technique was used. 168 students participated to complete the questionnaires. The collected data were analyzed by the frequency analysis, exploratory factor analysis, correlation analysis, regression analysis with SPSS WIN 18.0 program. The results was as follows: First, according to an individual characteristic such as gender, grade year, the level of living, degree of viewing results showed with no statistical significance. But there was a significant difference on degree of viewing in department. Second, according to an individual characteristic, the leisure attitude results showed with statistical significance on gender. For grade year, there was a significance difference on intrinsic attitude and justice attitude. For department, there was a significance difference on intrinsic attitude. For level of living, there was a significance difference on intrinsic attitude. Third, For the impact of university students`s real variety show viewing degree on leisure attitude, the number of viewing had negative influence. Viewing degree had no influence on justice attitude.

스포츠스타에 대한 이미지광고와 대학이미지, 대학진학선택 관계

성낙훈(Seong, Nak-Hun) 한국사회체육학회 2017 한국사회체육학회지 Vol.0 No.68

The purpose of this study is to examine the relationships among Sports Star Image ads, College Image and College-preparatory choice of College for high school students .The questionnaire consisted of 3 demographic questions, 5 sports start image advertisement questions, 6 college image questions and 1 college-preparatory choice of college question. Total 15 questions were given to the participants for the study. To achieve the purpose of this study, convenience sampling technique was used and 404 high school students completed the questionnaires. To analyze collected data, frequency analysis, exploratory factor analysis, correlation analysis and regression analysis were used. The results are as follows. First, sports start image advertisement have a positive effect on the interior college image. Second, sport start image advertisement has a positive effect on the exterior college image. Third, sports start image advertisement has a positive effect on college-preparatory choice.

체육대학생의 사회자본과 안전의식 및 안전행동의도와의 관계

성낙훈 ( Nak-hun Seong ),최봉암 ( Bong-arm Choi ) 한국체육대학교 체육과학연구소 2021 스포츠사이언스 Vol.39 No.2

본 연구는 체육전공 대학생의 사회자본과 안전인식 및 안전행동의도와의 관계를 규명하는데 궁극적인 연구의 목적이 있다. 이를 위하여 연구 대상은 서울, 경기도 소재 대학에 다니는 체육을 전공하는 대학생으로 모집단을 설정하였다. 표본의 추출 방법은 비확률표본추출법인 편의표집추출법(convenience sampling)을 사용하여 260부를 배포 및 수집하였다. 그 중 불성실하게 답변한 설문을 제외한 총 252부의 설문지를 연구의 목적에 부합되도록 분석하였다. 이 연구는 SPSS 25 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도 분석, 상관관계 분석, 중다회귀분석을 시행하였다. 이상의 분석결과를 거쳐 도출된 연구결과는 다음과 같다. 첫째, 체육대학생들의 특성에 따라 사회자본과 안전의식 및 안전행동의도는 유의한 차이가 있는 것으로 나타났다. 성별에 따라 안전행동의도는 유의한 차이가 있는 것으로 나타났으며 재년경험유무와 안전교육 유무에 따라 사회자반과 안전의식 및 안전행동의도는 유의한 차이가 있는 것으로 나타났다. 둘째, 체육대학생들의 사회자본과 안전의식 및 안전 행동의도의 관계에서는 사회자본은 안전의식과 안전행동의도에 유의한 정적영향을 미치는 것으로 나타났다. 그리고 안전의식과 안전행동의도의 관계에서는 안전의식이 안전행동의도에 유의한 정적영향을 미치는 것으로 나타났다. The purpose of this study was aimed to examine the relationship between social capital, safety perception and safety behavior intention. To accomplish this purpose, samples from Seoul, Kyoungi-do were selected through convenience sampling method. Total 252 questionnaires were used through available sampling method. For data processing, SPSS 19.0 program was used for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression. The results of the study were as follows. First, it was found that there were significant differences in social capital, safety awareness, and safety behavioral intention according to the characteristics of physical education students. It was found that there was a significant difference in safety behavior intention according to gender, and there were significant differences in social responsibility, safety awareness, and safety behavior intention according to the presence or absence of previous years of experience and safety education. Second, in the relationship between physical education students' social capital, safety awareness, and safety behavioral intention, it was found that social capital had a significant positive effect on safety awareness and safety behavioral intention. And in the relationship between safety awareness and safety behavior intention, it was found that safety awareness had a significant positive effect on safety behavior intention.