Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands

Ngoc Dan Thanh NGUYEN(Ngoc Dan Thanh NGUYEN ),Trong Phuc NGO(Trong Phuc NGO ),Ngoc Van MAI(Ngoc Van MAI ),Kim Ngan TRA(Kim Ngan TRA ),Tran Huy Hoang LE(Tran Huy Hoang LE ) 한국유통과학회 2023 유통과학연구 Vol.21 No.4

Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers’ minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

The Relationship Between Brand Anthropomorphism, Brand Love, and Brand Advocacy. Moderate Role of Self-brand Connection in Brand Distribution

Ngoc Dan Thanh NGUYEN(Ngoc Dan Thanh NGUYEN ),Thuy Anh TRINH(Thuy Anh TRINH ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3

Purpose: The article focuses on studying the impact of brand anthropomorphism, and brand love, on brand advocacy, and at the same time the moderate role of brand self-connection in the process of customers’ perception of the brand, especially the brand distribution. The survey subjects are customers with millennial consumers in Ho Chi Minh City, who have the behavior of buying brands in the smart mobile device industry many times with a specific brand in terms of brand distribution. Results: The findings show that Brand anthropomorphism and brand love are crucial factors to impact brand advocacy and the role of self-brand connection also is a confirmed positive effect on the relationship between brand anthropomorphism and brand love. Research design, data, and methodology: The article uses quantitative research to test the model and research hypotheses. The way to collect quantitative data is to use questionnaires with 1531 samples in Ho Chi Minh City, Vietnam. Conclusion: The research results can help businesses build a long-term brand strategy and expect to get new rewards and value from customers. They can also add to the theory about the relationship between brands and customers.

Visible light-driven photocatalytic degradation of doxycycline using ZnO/g-C₃N₄/biochar composite in aqueous solution

Nguyen Van Hung,Bui Thi Minh Nguyet,Nguyen Huu Nghi,Nguyen Minh Luon,Nguyen Ngoc Bich,Le Van Thanh Son,Nguyen Trung Kien,Dao Ngoc Nhiem,Nguyen Thanh Tuoi,Dinh Quang Khieu 대한환경공학회 2024 Environmental Engineering Research Vol.29 No.4

In the present work, ZnO/g-C₃N₄/biochar was prepared, and it was used for visible-light driven photocatalytic degradation of some colorants (methylene blue, rhodamine B, methyl orange) and some antibiotics (doxycycline, ciprofloxacin, amoxicilline). Biochar was prepared by pyrolysing Phragmites australis biomass. The ZnO/g-C₃N₄/biochar composite was synthesized with the alkaline hydrolysis method. The obtained materials were characterized by X-ray diffraction, scanning electron microscopy, transition electron microscopy, energy dispersive X-ray/elemental mapping, ultraviolet-visible-diffuse reflectance spectroscopy, photoluminescence spectroscopy, nitrogen adsorption/desorption isotherms and X-ray photoelectron spectroscopy. The results show that ZnO nanoparticles with a large surface area are highly dispersed on the g-C₃N₄ particle surface and biochar. The composite exhibits superior photocatalytic degradation ability toward doxycycline, a broad-spectrum antibiotic of the tetracycline compared with individual components (ZnO or g-C₃N₄) and satisfies stability after six treatment cycles. The kinetics and degradation mechanisms of doxycyline were also addressed. In addition, the present catalyst also exhibits the photocatalytic degradation of methylene blue, rhodamine B, methyl orange, ciprofloxacin and amoxicillin in visible-light regions.

Four novel mutations in the androgen receptor gene from Vietnamese patients with androgen insensitivity syndrome

Nguyen Thu Hien,Nguyen Duc Quan,Kim Lien Nguyen Thi,Thi Thanh Ngan Nguyen,Nguyen Thi Phuong Mai,Tran Ngoc Dung,Nguyen Huy Hoang 한국유전학회 2023 Genes & Genomics Vol.45 No.4

Background Androgens and androgen receptor (AR) are critical regulators of the masculinization process in male sexual development. The absence of a functioning AR results in the development of the androgen insensitivity syndrome (AIS), a rare disorder of sexual development (DSD) characterized by the external genitalia feminization, gynecomastia, and impaired spermatogenesis. Objective To determine the AR gene mutations associated with male DSD in four unrelated Vietnamese patients. Methods To detect the disease-causing mutations, whole exome sequencing (WES) was performed on four patients diagnosed with AIS. Sanger sequencing was then used for validation of the identified mutations. Finally, 12 web-based tools, three-dimensional protein modeling software, and the guidelines issued by the American College of Medical Genetics and Genomics were used to assess the potential pathogenicity of these mutations. Results Four distinct novel mutations, namely c.1834T > A (p.Cys612Ser), c.2122 C > G (p.Leu708Val), c.2630T > G (p.Phe877Cys), and c.2641 C > A (p.Leu881Met) in the AR gene, were identified in four AIS patients using WES. The in silico analysis results revealed that the Cys612, Leu708, Phe877, and Leu881 sites are important for an appropriate response to androgens of the AR, and mutation at these sites can have adverse effects on the AR functions, androgen–AR interaction, and AR signaling pathway. Conclusions WES and in silico analyses strongly suggested that four novel AR mutations are pathogenic and have led to the development of AIS in the four Vietnamese patients under consideration.

Anti-inflammatory tirucallane saponins from Paramignya scandens.

Phan, Nguyen Huu Toan,Thuan, Nguyen Thi Dieu,Ngoc, Ninh Thi,Thao, Nguyen Phuong,Kim, Sohyun,Koh, Young Sang,Thanh, Nguyen Van,Cuong, Nguyen Xuan,Nam, Nguyen Hoai,Kiem, Phan Van,Kim, Young Ho,Minh, Cha Pharmaceutical Society of Japan 2015 Chemical & pharmaceutical bulletin Vol.63 No.7

<P>Five new tirucallane saponins, paramignyosides A-E (1-5), were isolated from the water fraction of the Paramignya scandens stem and leaves. Their structures were elucidated on the basis of spectroscopic evidence including high-resolution electrospray ionization mass spectrometry (HR-ESI-MS) and one dimensional (1D)- and 2D-NMR. The effects of isolated compounds on pro-inflammatory cytokines were evaluated by measuring the production of interleukin (IL)-12 p40, IL-6, and tumor necrosis factor-α (TNF-α) in lipopolysaccharide (LPS)-stimulated bone marrow-derived dendritic cells (BMDCs). Paramignyoside C (3) exhibited selective and potent inhibitory effect (IC50=5.030.19??M) on the production of IL-12 p40 comparable to that of the positive control, SB203580 (IC50=5.000.16??M). Further studies are required to confirm efficacy in vivo and the mechanism of anti-inflammatory effects.</P>

Factors Affecting Enterprise's Satisfaction toward Social Security's Online Public Service: The Case of Thanh Hoa Province, Vietnam

NGO, Chi Thanh,NGUYEN, Thi Ngoc Mai,NGUYEN, Duy Dat,LE, Hoang Ba Huyen,LE, Van Cuong,LE, Thi Binh Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.9

The study aims to investigate factors affecting enterprise's satisfaction and loyalty toward the Social Security's online public services, looking at the case of Thanh Hoa province, Vietnam. This study employs samples with 216 enterprises that use online public system of Thanh Hoa province's Social Security. The research model is closely linked to the SERVQUAL model developed by Parasuraman, Zeithaml and Berry (1988). We propose 23 scales that constitute the quality of service, three scales that constitute Customer Satisfaction and three components that constitute Customer Loyalty. This study use the tool of Exploratory Factor Analysis (EFA), Cronbach's Alpha test, Confirm Factor Analysis (CFA) and Structural Equation Modeling (SEM) in order to address the question of satisfaction and loyalty. The result shows that the factor with the most impact is Reliability, next is Capacity of staffs, Tangibles, Attitude of staffs, and the least impacting factor is Empathy; moreover, the results also show that Satisfaction has a strong impact on Customer Loyalty. The findings of this study suggest that Thanh Hoa province's Social Security should: (i) strengthen the reliability of online service system; (ii) build capacity for staffs; (iii) develop the responsiveness of electronic transactions systems; and (iv) improve the empathy of staffs.

Does conventional freezing affect sperm DNA fragmentation?

Le, Minh Tam,Nguyen, Thai Thanh Thi,Nguyen, Tung Thanh,Nguyen, Trung Van,Nguyen, Tam An Thi,Nguyen, Quoc Huy Vu,Cao, Thanh Ngoc The Korean Society for Reproductive Medicine 2019 Clinical and Experimental Reproductive Medicine Vol.46 No.2

Objective: Sperm cryopreservation has been widely used in assisted reproductive technology, as it offers great potential for the treatment of some types of male infertility. However, cryopreservation may result in changes in membrane lipid composition and acrosome status, as well as reductions in sperm motility and viability. This study aimed to evaluate sperm DNA fragmentation damage caused by conventional freezing using the sperm chromatin dispersion test. Methods: In total, 120 fresh human semen samples were frozen by conventional methods, using SpermFreeze Solution as a cryoprotectant. Routine semen analysis and a Halosperm test (using the Halosperm kit) were performed on each sample before freezing and after thawing. Semen parameters and sperm DNA fragmentation were compared between these groups. Results: There was a significant decrease in sperm progressive motility, viability, and normal morphology after conventional freezing (32.78%, 79.58%, and 3.87% vs. 16%, 55.99%, and 2.55%, respectively). The sperm head, midpiece, and tail defect rate increased slightly after freezing. Furthermore, the DNA fragmentation index (DFI) was significantly higher after thawing than before freezing (19.21% prior to freezing vs. 22.23% after thawing). Significant increases in the DFI after cryopreservation were observed in samples with both normal and abnormal motility and morphology, as well as in those with normal viability. Conclusion: Conventional freezing seems to damage some sperm parameters, in particular causing a reduction in sperm DNA integrity.

A Conditional Clustering Scheme for Hybrid NOMA in Millimeter Wave Communication System

Nguyen, Thanh Ngoc,Jeon, Taehyun The Institute of Internet 2019 International journal of advanced smart convergenc Vol.8 No.4

Millimeter-wave (mmWave) and Non-orthogonal multiple access (NOMA) are expected to be the major techniques that lead to the next generation wireless communication. NOMA provides a high spectrum efficiency by sharing of spatial resources among users in the same frequency band. Meanwhile, millimeter-wave gives a huge underutilized bandwidth at extremely high frequency band (EHF) which covers 30GHz to 300GHz. These techniques have been proven in several recent literatures to achieve high data rates. The combination of NOMA and millimeter-wave techniques further improves average sum capacities, as well as reduces the interference compared to conventional wireless communication systems. In this paper, we focus on hybrid NOMA system working in millimeter-wave frequency. We propose a clustering algorithm used for a hybrid NOMA scheme to optimize the usage of wireless resources. The proposed clustering algorithm adds several conditions in grouping users and defining clusters to increase the probability of the successful superposition decoding process. The performance of the proposed clustering algorithm is investigated in hybrid NOMA system and compared with the conventional orthogonal multiple access (OMA) scheme.

How the Molecular Weight of PEG Conjugated to Exenatide Peptide Can Influence the Electrostatic Interaction in Cation Exchange Chromatography?

NGOC-THANH THI NGUYEN,E. K LEE 한국생물공학회 2017 한국생물공학회 학술대회 Vol.2017 No.10

A Conditional Clustering Scheme for Hybrid NOMA in Millimeter Wave Communication System

Thanh Ngoc Nguyen,전태현 한국인터넷방송통신학회 2019 Journal of Advanced Smart Convergence Vol.8 No.4

Millimeter-wave (mmWave) and Non-orthogonal multiple access (NOMA) are expected to be the major techniques that lead to the next generation wireless communication. NOMA provides a high spectrum efficiency by sharing of spatial resources among users in the same frequency band. Meanwhile, millimeter-wave gives a huge underutilized bandwidth at extremely high frequency band (EHF) which covers 30GHz to 300GHz. These techniques have been proven in several recent literatures to achieve high data rates. The combination of NOMA and millimeter-wave techniques further improves average sum capacities, as well as reduces the interference compared to conventional wireless communication systems. In this paper, we focus on hybrid NOMA system working in millimeter-wave frequency. We propose a clustering algorithm used for a hybrid NOMA scheme to optimize the usage of wireless resources. The proposed clustering algorithm adds several conditions in grouping users and defining clusters to increase the probability of the successful superposition decoding process. The performance of the proposed clustering algorithm is investigated in hybrid NOMA system and compared with the conventional orthogonal multiple access (OMA) scheme.